developmental research for new australian health warnings ... · graphic pack – front graphic...

SMOKING CAUSES PERIPHERALVASCULAR DISEASE

Government Health WarningSMOKING CAUSESPERIPHERAL

VASCULAR DISEASE

Government Health Warning





GANGRENE

Smoking damages yourblood vessels, which can prevent bloodcirculation, particularly

to your legs or feet. This can result in blood clots,infection, gangrene, even amputation.You CAN quit smoking.Call 131 848, talk to your doctor orpharmacist, or visitwww.quitnow.info.au

Smoking damages your blood vessels, which can prevent blood circulation, particularly to your legs or feet. This can result in blood clots,

infection, gangrene, even amputation.You CAN quit smoking. Call 131 848,

talk to your doctor or pharmacist, or visitwww.quitnow.info.au

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Text Pack – Front Text Pack – Back

CIGARETTES CIGARETTES


SMOKING CAUSES MOUTHAND THROAT CANCER

Government Health WarningSMOKING CAUSESMOUTH AND

THROAT CANCER






MOUTH CANCER

Smoking is the major causeof cancers affecting themouth and throat. Thesecancers can result in

extensive surgery, problemsin eating and swallowing,speech problems andpermanent disfigurement.You CAN quit smoking.Call 131 848, talk to your doctor orpharmacist, or visitwww.quitnow.info.au

Smoking is the major cause of cancers affecting the mouth and throat. These cancers can result in

extensive surgery, problems in eating and swallowing,speech problems and permanent disfigurement. You CAN quit smoking. Call 131 848,

talk to your doctor or pharmacist, or visit www.quitnow.info.au

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Smoking is the major cause of cancers affecting the mouth and throat. These cancers can result in

extensive surgery, problems in eating and swallowing,speech problems and permanent disfigurement. You CAN quit smoking. Call 131 848,


SMOKING CAUSESMOUTH AND

THROAT CANCER


SMOKING CAUSES LUNG CANCERGovernment Health Warning



Smoking is the major causeof cancers affecting themouth and throat. Thesecancers can result in

extensivesurgery,problemsin eating and swallowing,speech problems andpermanent disfigurement.You CAN quit smoking.Call 131 848, talk to your doctor orpharmacist, or visitwww.quitnow.info.au

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SMOKING CLOGS YOUR ARTERIESGovernment Health Warning

Smoking narrows your arteries causing them to become clogged and can lead to heart attack,

stroke, peripheral vascular disease, gangrene of the feet and impotence.

You CAN quit smoking. Call 131 848, talk to your doctor or pharmacist, or visit

www.quitnow.info.au

SMOKING CLOGSYOUR ARTERIES


SMOKING CLOGS YOUR ARTERIESGovernment Health Warning

SMOKING CLOGSYOUR ARTERIES


Smoking narrows yourarteries causing them tobecome clogged and canlead to heart attack, stroke,peripheral vasculardisease, gangrene of the

feet and impotence.You CAN quit smoking.Call 131 848, talk to your doctor orpharmacist, or visitwww.quitnow.info.au

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SMOKING HARMS UNBORN BABIESGovernment Health Warning

Smoking during pregnancy reduces the flow of blood in the placenta and limits the oxygen and nutrients

that reach the growing baby. This increases the risk ofmiscarriage, stillbirth, premature birth, complications

during birth or the baby having a smaller brain and body. You CAN quit smoking. Call 131 848,


SMOKING HARMSUNBORN BABIES


SMOKING HARMS UNBORN BABIESGovernment Health Warning

SMOKING HARMSUNBORN BABIES


Smoking during pregnancyreduces the flow of blood inthe placenta and limits theoxygen and nutrients thatreach the growing baby.This increases the risk of miscarriage, stillbirth, premature birth,

complications during birth or the baby having a smaller brain and body.You CAN quit smoking.Call 131 848, talk to your doctor orpharmacist, or visitwww.quitnow.info.au

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SMOKING CAUSES BLINDNESSGovernment Health WarningSMOKING CAUSES

BLINDNESS


SMOKING CAUSES BLINDNESSGovernment Health Warning

SMOKING CAUSESBLINDNESSGovernment Health Warning

CATARACT

Smoking causes damageto the front of the eye.

This is known ascataract and can result in blindness.You CAN quit smoking.Call 131 848, talk to your doctor orpharmacist, or visitwww.quitnow.info.au

Smoking causes damage to the front of the eye. This is known as cataract

and can result in blindness. You CAN quit smoking. Call 131 848,


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SMOKING CAUSES BLINDNESSGovernment Health WarningSMOKING CAUSES

BLINDNESS


SMOKING CAUSES BLINDNESSGovernment Health Warning

SMOKING CAUSESBLINDNESSGovernment Health Warning

Smoking causesirreversible damage tothe back of the eye. This

is known as maculardegeneration. Centralvision is lost, blindnessmay follow.You CAN quit smoking.Call 131 848, talk to your doctor orpharmacist, or visitwww.quitnow.info.au

Smoking causes irreversible damage to the back of the eye. This is known as macular degeneration.

Central vision is lost, blindness may follow.You CAN quit smoking. Call 131 848,


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SMOKING DOUBLESYOUR RISK OF STROKE

Government Health WarningSMOKING DOUBLESYOUR RISK OF STROKE






MINOR STROKE

Smoking narrows thearteries to your braincausing them to becomeblocked. This causes a

stroke that can result in permanent paralysis,inability to speak, disability or death.You CAN quit smoking.Call 131 848, talk to your doctor orpharmacist, or visitwww.quitnow.info.au

Smoking narrows the arteries to your braincausing them to become blocked. This causes

a stroke that can result in permanent paralysis, inability to speak, disability or death.


www.quitnow.info.au

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9 out of 10 lung cancers are caused by smoking. Every cigarette you smoke

increases your risk of lung cancer.Most people who get lung cancer, die from it.


www.quitnow.info.au

SMOKING CAUSESLUNG CANCER



SMOKING CAUSESLUNG CANCER


9 out of 10 lung cancersare caused by smoking.Every cigarette you smoke

increases your riskof lung cancer. Mostpeople who get lungcancer, die from it.You CAN quit smoking.Call 131 848,talk to your doctor orpharmacist, or visitwww.quitnow.info.au

LUNG TUMOUR

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SMOKING - A LEADINGCAUSE OF DEATH

Government Health WarningSMOKING -A LEADINGCAUSE OF DEATH


SMOKING - A LEADINGCAUSE OF DEATH


SMOKING -A LEADINGCAUSE OF DEATH


CAUSES OF DEATHIN AUSTRALIA*

Smoking causes moredeaths than murder, illicitdrugs, motor vehicleaccidents, suicide andalcohol combined.Smokers not only liveshorter lives, they also live

more years with disablinghealth problems.You CAN quit smoking.Call 131 848, talk to your doctor orpharmacist, or visitwww.quitnow.info.au

*Source: AIHW Quantification of drug caused mortality andmorbitity in Australia, 1998 and ABS Causes of Death, 1998

*Source: AIHW Quantification of drug caused mortality andmorbitity in Australia, 1998 and ABS Causes of Death, 1998

Smoking causes moredeaths than murder, illicitdrugs, motor vehicleaccidents, suicide andalcohol combined. Smokersnot only live shorter lives,they also live more years

with disabling healthproblems.You CAN quit smoking.Call 131 848, talk to your doctor orpharmacist, or visitwww.quitnow.info.au

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TOBACCO SMOKE IS POISONOUSGovernment Health WarningTOBACCO SMOKE

IS POISONOUS


TOBACCO SMOKE IS POISONOUSGovernment Health Warning

TOBACCO SMOKE IS POISONOUS


Tobacco smoke is a complex mixture of many toxic chemicals,some of which are listed on the side of the pack. In manysmokers, taking in this toxic mix will cause damage to the body’s cells that can result in cancer, destruction of lung tissue causing emphysema, or damage to blood vessels

that can lead to heart disease, stroke, peripheral vasculardisease, impotence, and some forms of blindness. You CAN quit smoking. Call 131 848,


Tobacco smoke is a complexmixture of many toxicchemicals, some of which arelisted on the side of the pack.In many smokers, taking inthis toxic mix will causedamage to the body’s cellsthat can result in cancer,destruction of lung tissuecausing emphysema or

damage to blood vessels thatcan lead to heart disease,stroke, peripheral vasculardisease, impotence, andsome forms of blindness. You CAN quit smoking.Call 131 848, talk to your doctor orpharmacist, or visitwww.quitnow.info.au

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SMOKING INCREASES THE RISKOF MENINGOCOCCAL DISEASE


Both active and passive smoking damage the body’simmune system. Smokers and people exposed to

passive smoking, particularly children of parents whosmoke around them, are at a greater risk of contracting

meningococcal disease. This disease is often fatal. You CAN quit smoking. Call 131 848,


SMOKING INCREASES THE RISK OF

MENINGOCOCCALDISEASE


SMOKING INCREASES THE RISKOF MENINGOCOCCAL DISEASE


SMOKING INCREASES THE RISK OFMENINGOCOCCAL DISEASE


EFFECTS OFMENINGOCOCCAL DISEASE

Both active and passivesmoking damage the body'simmune system. Smokersand people exposed topassive smoking,particularly children ofparents who smoke aroundthem, are at a greater

risk of contractingmeningococcal disease.This disease is often fatal.You CAN quit smoking.Call 131 848, talk to your doctor orpharmacist, or visitwww.quitnow.info.au

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QUITTING SMOKING WILLIMPROVE YOUR HEALTH


Quitting smoking at any age benefits your health.Quitting smoking cuts the risk of lung and other

cancers, heart attack, stroke and other lung diseases. In some cases, like heart disease, the risk returns tothat of someone who has never smoked within a fewyears.You CAN quit smoking. Call 131 848,


QUITTING SMOKINGWILL IMPROVEYOUR HEALTH






LUNG TUMOUR

Quitting smoking at anyage benefits your health.Quitting smoking cuts therisk of lung and othercancers, heart attack,stroke and other lungdiseases. In some cases,like heart disease, the risk

returns to that of someonewho has never smokedwithin a few years.You CAN quit smoking.Call 131 848, talk to your doctor orpharmacist, or visitwww.quitnow.info.au

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SMOKING IS ADDICTIVEGovernment Health Warning

When you smoke tobacco you inhale the drug nicotine.When you smoke regularly, your body comes to expect

the dose of nicotine. In a short time you can find itdifficult to control how much you smoke or to quit

smoking. Many people don't realise they are dependent on tobacco until they try to quit. But even lifelong smokersCAN and do quit . Call 131 848, talk to yourdoctor or pharmacist, or visit www.quitnow.info.au

SMOKING ISADDICTIVE


SMOKING IS ADDICTIVEGovernment Health Warning

SMOKING ISADDICTIVEGovernment Health Warning

When you smoke tobaccoyou inhale the drugnicotine. When you smokeregularly, your body comesto expect the dose ofnicotine. In a short time youcan find it difficult to controlhow much you smoke or toquit smoking. Many people

don't realise they aredependent on tobacco untilthey try to quit. But evenlifelong smokers CAN and do quit.Call 131 848, talk to your doctor orpharmacist, or visitwww.quitnow.info.au

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PROTECT CHILDREN: DON’T LETTHEM BREATHE YOUR SMOKE


Children exposed to passive smoking experience moreserious illnesses such as pneumonia, middle earinfections and asthma attacks. Babies exposed to passive smoking are at a greater risk of SIDS

(Sudden Infant Death Syndrome). You CAN quit smoking. Call 131 848, talk to your doctor

or pharmacist, or visit www.quitnow.info.au

PROTECT CHILDREN:DON’T LET THEM

BREATHE YOUR SMOKE






Children exposed topassive smokingexperience more seriousillnesses such aspneumonia, middle earinfections and asthmaattacks. Babies exposed topassive smoking are at a

greater risk of SIDS(Sudden Infant DeathSyndrome).You CAN quit smoking.Call 131 848, talk to your doctor orpharmacist, or visitwww.quitnow.info.au

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SMOKING INCREASES YOURRISK OF HEART ATTACK


Smoking narrows the arteries to your heart causing them to become blocked. This can cause

heart attacks and death. Smoking can double your risk of dying of a heart attack.


www.quitnow.info.au

SMOKING INCREASESYOUR RISK OF

HEART ATTACK






HEART BYPASSOPERATION

Smoking narrows thearteries to your heartcausing them to becomeblocked. This can cause

heart attacks and death.Smoking can double yourrisk of dying of a heartattack.You CAN quit smoking.Call 131 848, talk to your doctor orpharmacist, or visitwww.quitnow.info.au

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SMOKING CAUSES EMPHYSEMAGovernment Health Warning

Emphysema is a disease where the airsacs in the lungs are gradually destroyed, making it

hard to breathe. Sufferers describe it as a living,breathing hell. Nearly all emphysema is caused by

tobacco smoking. You CAN quit smoking.Call 131 848, talk to your doctor or

pharmacist, or visit www.quitnow.info.au

SMOKING CAUSESEMPHYSEMA


SMOKING CAUSES EMPHYSEMAGovernment Health Warning

SMOKING CAUSESEMPHYSEMA


EMPHYSEMA PATIENT49 YEAR OLD SMOKER

Emphysema is a diseasewhere the airsacs in thelungs are graduallydestroyed, making it hard to

breathe. Sufferers describeit as a living, breathing hell.Nearly all emphysema iscaused by tobacco smoking.You CAN quit smoking.Call 131 848, talk to your doctor orpharmacist, or visitwww.quitnow.info.au

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**

*The faces of these patients were displayed on mock cigarette packs during market testing of the proposed healthwarnings. However, the patients have had their identities concealed in this publication to protect their privacy.

SMOKING CAN CAUSE A SLOWAND PAINFUL DEATH


Smoking causes serious illnesses such as lung cancer,stroke, heart disease and respiratory disease.

The younger you start smoking, the more you smokeand the longer you smoke the greater your risk of

dying from a smoking-related illness. You CAN quitsmoking. Call 131 848, talk to your doctor

or pharmacist, or visit www.quitnow.info.au

SMOKING CAN CAUSEA SLOW AND

PAINFUL DEATH


SMOKING CAN CAUSE A SLOWAND PAINFUL DEATH


SMOKING CAN CAUSE ASLOW AND PAINFUL DEATH


47 YEAR OLD SMOKERREQUIRING HEART/LUNG TRANSPLANT

Smoking causes serious illnesses such as lung cancer,stroke, heart disease and respiratory disease. Theyounger you start smoking,

the more you smoke and thelonger you smoke the greateryour risk of dying from asmoking-related illness.You CAN quit smoking.Call 131 848, talk to your doctor orpharmacist, or visitwww.quitnow.info.au

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*

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*The faces of these patients were displayed on mock cigarette packs during market testing of the proposed healthwarnings. However, the patients have had their identities concealed in this publication to protect their privacy.

Cigarettes deliver nicotine in a highly addictive form, makingit difficult to control your intake of smoke, and to quit. Smokingexposes you to more than 40 harmful chemicals which areknown to cause cancers, damage lung tissue and clog up blood vessels. These chemicals include tar, nitrosamines,benzopyrenes and carbon monoxide. To find out more aboutthese harmful chemicals visit www.quitnow.info.au

Cigarettes deliver nicotine in a highly addictive form, makingit difficult to control your intake of smoke, and to quit. Smokingexposes you to more than 40 harmful chemicals which areknown to cause cancers, damage lung tissue and clog up blood vessels. These chemicals include tar, nitrosamines,benzopyrenes and carbon monoxide. To find out more aboutthese harmful chemicals visit www.quitnow.info.au

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