development of international technological cooperation – support of export activities of bavarian...
TRANSCRIPT
Development of international technological cooperation –
Support of export activities of Bavarian companies
28.05.2013
Hans-Joachim HeuslerManaging DirectorBayern International
Bavaria: in the Center of Europe
Paris
London
Madrid
Lisbon
Rome
Munich
Berlin
Brussels
Amsterdam
Vienna
Prague
Warsaw
Budapest
Zagreb
Ankara
Athens
Moscow
Kiev
Belgrade
Helsinki
Sarajevo
StockholmOslo
Riga
Frankfurt
Hamburg
Copenhagen
Zurich
Istanbul
Ljubljana
3h 2h 1h
Tallinn
Bucharest
Sofia
Dublin
Tirana
Valencia
Barcelona
NiceMarseille
Lyon
Manchester
Saint Petersburg
Vilnius
Bratislava
Palermo
NaplesThessaloniki
Milan
Geneva
Bavaria
Germany’s largest Federal State: 70,550 km2
Population: No. 9 in EU: 12.5 Mio. inhabitants
Munich
Stuttgart
Frankfurt
Dusseldorf
Hamburg
BerlinHanover
Erfurt Dresden
18,622,9
28,9 25,4 29,7 25,8
14,0 13,6 13,818,5
11,8 11,7 7,88,0 10,116,7
7,51,5 11,8
147,3
165,8
129,9
65,6
48,2
87,7
109,9
131,6
146,0
106,3
77,4
54,4
155,7
124,0
145,1
159,8
0
20
40
60
80
100
120
140
160
180
1994 1996 1998 2000 2002 2004 2006 2008 2010 2012
Balance Imports Exports
[ Mrd. € ]
Foreign Trade of Bavaria (1994 – 2012)
Bavaria‘s Destinations of Exports (2012)
Mrd.
Strengths of Bavarian Products
• Top quality• Top industrial design• Top innovation
Not cheap, but value for money
Creating Markets
• Looking for demand• Creating skilled workforce• Creating adequate products by technology cooperation
Hotspot Strategy
• Looking for high-tech clusters• Matching with Bavarian high tech clusters• Building technology bridges
Creating an international hotspot network
Matching Bavaria‘ Strength
Mobility
AutomotiveRail TechnologyLogisticsAerospaceSatellite-based navigation
Materials engineeringAdvanced materialsChemistryNanotechnologies
Human beings and environment
BiotechnologyMedical technologiesEnergy technologiesEnvironmental technologiesForestry and wooodNutrition
Information technologies and electronics
Information and communication technologiesHigh performance electronicsSensor technologiesMechatronics and Automation
Services and the mediaFinancial servicesMediaPrinting and print media
Who Plays the Game?
In Bavaria• Ministries• Chambers• BHI• AWZ• Trade associations• Agencies for regional
development• Cluster-Organisations• LfA• Bayern Innovativ
abroad• Bavarian foreign representatives• Chambers• Germany Trade and Invest
(GTAI)• Ambassies and Consulates• kfw
Bayern International - Facts and Figures
Shareholder State of Bavaria (100%), represented by StMWIVT & StMF
Supervisory Board representatives of Bavarian ministries and Bavarian economic organisations (IHK, HWK, VBW,
LGAD)
Founded December 1995 (operations started March 1996)
Employees approx. 50
Financed by programmes of the Bavarian Ministry of Economic Affairs
Purpose operative tasks within the framework of Bavarian foreign trade promotion and location marketing
Certified pursuant to DIN ISO 9001
Fields of Activity
Entering the export business
ABROAD: Delegation trips Entrepreneur trips Trade fair participations
IN BAVARIA: Bayern – Fit for Partnership Solutions – Made in Bayern
Key Technologies-Database
Key Technologies in Bavaria
"Key Technologies in Bavaria" is a free-of-charge database providing
information on Bavarian companies and institutions
14.400 companies from 22 branches of industry
650 institutions from the fields of research, technology transfer and
networkmanagement as well as authorities and associations
The database is actively promoted in more than 20 countries by Bayern
International and its partners abroad
Are you our partner in technology?
Bavarian Bureau for International Business RelationsLandsberger Straße 30080687 MunichGermany
Phone: +49-89-66 05 66-0Fax: +49-89-66 05 [email protected]