development - hotel rooms | find your · pdf filedevelopment. moxy hotels | 3 moxy is a new...
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D E V E L O P M E N T
M O X Y H O T E L S | 3
MOXY IS A NEW WAY OF TRAVELING IN WHICH ‘SMALLER’ IS CONCENTRATION, NOT REDUCTION.
THE PRICE DOES NOT DEFINE OUR OFFERING; IT’S A PLEASANT SURPRISE.
M O X Y H O T E L S | 3
SMART
FUN
UNEXPECTED
SURPRIS ING
THOUGHTFUL
UNCLUTTERED
SEAMLESS
SP IR ITED
VIBRANT
ATTITUDE
UNCOMPROMIS ING
PLAYFUL
COMMUNAL
CONSCIENTIOUS
YOUNG-AT-HEART
M O X Y H O T E L S | 5
IN THE BOOK
M A K I N G O F M O X Y M O X Y B E G I N N I N G S
W H Y M O X Y N O W
G U E S T P R O F I L E
P H I L O S O P H Y
C O R E V A L U E S
W H A T ’ S I N S I D E O F T H E H O T E L T H E N O W
P U B L I C S P A C E
P U B L I C S P A C E L A Y O U T
Z O N E S
B & F E X P E R I E N C E
B & F L A Y O U T
G U E S T R O O M & B A T H R O O M
G U E S T R O O M & B A T H L A Y O U T
M O X Y H O T E L S | 5
M A K I N G O F M O X Y M O X Y B E G I N N I N G S
W H Y M O X Y N O W
G U E S T P R O F I L E
P H I L O S O P H Y
C O R E V A L U E S
W H A T ’ S I N S I D E O F T H E H O T E L T H E N O W
P U B L I C S P A C E
P U B L I C S P A C E L A Y O U T
Z O N E S
B & F E X P E R I E N C E
B & F L A Y O U T
G U E S T R O O M & B A T H R O O M
G U E S T R O O M & B A T H L A Y O U T
S U B J E C T M A T T E R T O O L S & R E S O U R C E S
P O W E R O F M A R R I O T T P O W E R O F M A R R I O T T
W H E R E M O X Y F I T S I N T O M A R R I O T T
W E H A V E D O N E I T B E F O R E
M O X Y O N T H E M A P M O X Y O N T H E M A P
M O X Y I N T H E P R E S S
G E T M O X Y !
M O X Y H O T E L S | 7
MOXY BEGINNINGS
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Moxy is our newest brand and is a combination of two powerful Moxy is our newest brand and is a combination of two powerful
forces, Marriott International and Inter Hospitality Holding. forces, Marriott International and Inter Hospitality Holding.
Marriott international has 4000 open hotels and a proven histor y Marriott international has 4000 open hotels and a proven histor y
of growing some of the most successful hotels. Inter Hospitality of growing some of the most successful hotels. Inter Hospitality
Holding brings its rich construction experience. The brand was Holding brings its rich construction experience. The brand was
developed in response to a clear oppor tunity in the economy developed in response to a clear oppor tunity in the economy
sector in Europe which is highly fragmented and largely driven by sector in Europe which is highly fragmented and largely driven by
independent players. Moxy now breaks the compromise between independent players. Moxy now breaks the compromise between
style and value.
M O X Y H O T E L S | 9
A NEW TARGET HAS FORMED | THEY HAVE UNCOMPROMISING EXPECTATIONS
M O X Y H O T E L S | 9
A NEW TARGET HAS FORMED | THEY HAVE UNCOMPROMISING EXPECTATIONS
The expectations of the Millennial traveler have evolved greatly The expectations of the Millennial traveler have evolved greatly in recent years - in recent years - they do not believe in compromises, requiring not only distinctive style, but memorable valuenot only distinctive style, but memorable value. They are keenly aware of their choices, gravitating towards experiences that are aware of their choices, gravitating towards experiences that are not only rich in vibrancy and attitude, but also great value.not only rich in vibrancy and attitude, but also great value.
M O X Y H O T E L S | 1 1
THEY ’RE F IERCELY INDEPENDENT
M O X Y H O T E L S | 1 1
Millennial customers are confident and self-awareMillennial customers are confident and self-aware - well versed in how to travel in today’s tech enabled world. They appreciate the idea how to travel in today’s tech enabled world. They appreciate the idea of hospitality over service: they want to be welcomed, and to of hospitality over service: they want to be welcomed, and to
help-themselves. They realize that self-ser vice is the best ser vicehelp-themselves. They realize that self-ser vice is the best ser vice.
THEY ’RE F IERCELY INDEPENDENT
M O X Y H O T E L S | 1 3
THEY ’RE FUN AND ENERGETIC
M O X Y H O T E L S | 1 3
Despite their independent flair, Despite their independent flair, these travelers like to connect to fellow free spirited travelers to fellow free spirited travelers on their own terms; they are independent tribesmen. They draw energy from vibrant are independent tribesmen. They draw energy from vibrant places. They see hotels less as a place to rest, and more as an places. They see hotels less as a place to rest, and more as an
oppor tunity to engageoppor tunity to engage.
THEY ’RE FUN AND ENERGETIC
M O X Y H O T E L S | 1 5
WHY MOXY NOW | R ISE OF L IFESTYLE ECONOMY DRIVEN BRANDS
THESE BRANDS OFFER A GREAT EXPERIENCE (NOT JUST PRODUCT) AT A GREAT PRICE.
M O X Y H O T E L S | 1 5
WHY MOXY NOW | R ISE OF L IFESTYLE ECONOMY DRIVEN BRANDS
THESE BRANDS OFFER A GREAT EXPERIENCE (NOT JUST PRODUCT) AT A GREAT PRICE.
M O X Y H O T E L S | 1 7
GUEST PROFILE
M O X Y H O T E L S | 1 7
They choose a brand that personally resonate with – fun and They choose a brand that personally resonate with – fun and They choose a brand that personally resonate with – fun and They choose a brand that personally resonate with – fun and youthful in spirit, fashion forward in design, and ahead of the youthful in spirit, fashion forward in design, and ahead of the youthful in spirit, fashion forward in design, and ahead of the youthful in spirit, fashion forward in design, and ahead of the curve in technology - one that allows them to move through the curve in technology - one that allows them to move through the curve in technology - one that allows them to move through the curve in technology - one that allows them to move through the world without borders - Moxy.world without borders - Moxy.world without borders - Moxy.world without borders - Moxy.
M O X Y H O T E L S | 1 9
PH ILOSOPHY
M O X Y H O T E L S | 1 9
Moxy offers a new way of traveling in which smaller is Moxy offers a new way of traveling in which smaller is concentration, not reduction. In which affordability is not a concentration, not reduction. In which affordability is not a sacrifice of style, nor a loss of comfor t. When we say ‘less is sacrifice of style, nor a loss of comfor t. When we say ‘less is more’, we accentuate more. Not less. more’, we accentuate more. Not less.
M O X Y H O T E L S | 2 1
CORE VALUES
M O X Y H O T E L S | 2 1
Moxy’s brand essence is best captured in Moxy’s brand essence is best captured in Now & Wow.
Moxy is Moxy is thoughtfulthoughtful. Every detail has been executed with the . Every detail has been executed with the . Every detail has been executed with the costumer’s needed in mind. costumer’s needed in mind.
Moxy is spirited - always buzzing with high energy, interesting people - always buzzing with high energy, interesting people and an energetic crew. and an energetic crew.
Moxy is fun. Until now what the competition offered was tired and . Until now what the competition offered was tired and basic – stripped of personality. Inclusive and young at hear t, we basic – stripped of personality. Inclusive and young at hear t, we challenge the status quo to shows the world what “moxie” challenge the status quo to shows the world what “moxie” really means.
WHAT’S INS IDE OF WHAT’S INS IDE OF WHAT’S INS IDE OF THE HOTELTHE HOTEL
M O X Y H O T E L S | 2 5
THE NOW | PUBL IC SPACE
M O X Y H O T E L S | 2 5
From the top of its ribboned façade to the bottom of its From the top of its ribboned façade to the bottom of its concrete polished floors, from the floor-to-ceiling ar t walls to concrete polished floors, from the floor-to-ceiling ar t walls to the iconic guest lift, Moxy design and style is seriously considered the iconic guest lift, Moxy design and style is seriously considered and playfully executed. As an extension of Moxy’s youthful and and playfully executed. As an extension of Moxy’s youthful and uncompromising voice, design is crisp, ear thy and fun. Moxy uncompromising voice, design is crisp, ear thy and fun. Moxy materials are natural and interesting, lighting is always appropriate materials are natural and interesting, lighting is always appropriate and occasionally inventive.and occasionally inventive.
M O X Y H O T E L S | 2 7
THE NOW | LAYOUT
M O X Y H O T E L S | 2 7
M O X Y H O T E L S | 2 9
INDIVIDUAL / PERSONAL
ZONE 1
A lso known as the peace and quiet
zone , th i s area i s des igned for
undis turbed so lo or mel low smal l -group
pur su i t s . Th ink introver t : engag ing mind ,
qu iet vo ice .
ZONE 2
A l i t t le more act ive , the Welcome ,
which incorporates entr y and l i v ing
room features ba lances which need to
happen now with what might happen
next . Check- in , check-out , hang out .
THE NOW | ZONES
M O X Y H O T E L S | 2 9
ASSEMBLY / GATHERINGS
ZONE 2
A l i t t le more act ive , the Welcome ,
which incorporates entr y and l i v ing
room features ba lances which need to
happen now with what might happen
next . Check- in , check-out , hang out .
ZONE 3
Now th ings are s tar t ing to
heat up. The co lor pops ,
l i ghts spar k le and so does
the mood.
ZONE 4
This i s where the buzz l i ves . The
u l t imate conver sat ion p i t mashes wi th the
h igh ener gy DJ-dr iven par ty space .
M O X Y H O T E L S | 3 1
THE NOW | B&F EXPERIENCE
M O X Y H O T E L S | 3 1
The Moxy B&F Strategy was thoughtfully designed with the target The Moxy B&F Strategy was thoughtfully designed with the target in mind - seamless, smar t and fun. Our 24/7 self-ser vice concept in mind - seamless, smar t and fun. Our 24/7 self-ser vice concept gives our guests access to what they want, whenever they want gives our guests access to what they want, whenever they want it. The layout allows guest to hang at their own pace - on a it. The layout allows guest to hang at their own pace - on a couch with mobile device in hand or in the scene at the bar with couch with mobile device in hand or in the scene at the bar with beverage in hand. Regardless of which path they choose, you can beverage in hand. Regardless of which path they choose, you can always sense the energy - morning, noon or night. Moxy is a fun always sense the energy - morning, noon or night. Moxy is a fun place to be. place to be.
M O X Y H O T E L S | 3 3
THE NOW | B&F LAYOUT
M O X Y H O T E L S | 3 3
THE NOW | B&F LAYOUT
M O X Y H O T E L S | 3 5
GUEST ROOM & BATH
M O X Y H O T E L S | 3 5
When it’s time to get away from it all, the Moxy guest retreats to When it’s time to get away from it all, the Moxy guest retreats to private quar ters designed for luxurious downtime. Here, comfor t private quar ters designed for luxurious downtime. Here, comfor t meets style with natural, organic materials in rich, neutral tones, meets style with natural, organic materials in rich, neutral tones, high-thread-count bedding, upscale bath amenities, flat-screen high-thread-count bedding, upscale bath amenities, flat-screen televisions and convenient USB por ts. A vibrant, signature “ar t televisions and convenient USB por ts. A vibrant, signature “ar t wall” makes a surprising statement in each room. Recharged and wall” makes a surprising statement in each room. Recharged and refreshed with their moxy once again intact, guests are grateful for refreshed with their moxy once again intact, guests are grateful for the small oasis of The Quar ters and ready to face the world anew.the small oasis of The Quar ters and ready to face the world anew.
M O X Y H O T E L S | 3 7
GUEST ROOM & BATHROOM | LAYOUT
M O X Y H O T E L S | 3 7
GUEST ROOM & BATHROOM | LAYOUT
SQUARE METERSQUARE METERS
17 (Bathroom is 3 SQ Meters; Living Space is 14) 17 (Bathroom is 3 SQ Meters; Living Space is 14)
AMENITIESAMENITIES
42 inch TV 42 inch TV
Queen-size bed Queen-size bed
High-thread count bedding High-thread count bedding
Spacious shower Spacious shower
Wicked fast Wi-Fi and it’s free throughout the hotel Wicked fast Wi-Fi and it’s free throughout the hotel
USB por ts USB por ts
Leather chair and ottoman Leather chair and ottoman
Motion activated lights under bed Motion activated lights under bed
Air play technolog Air play technology to connect your device
M O X Y H O T E L S | 3 9
M O X Y H O T E L S | 3 9
SUB JECT MATTERSUBJECT MATTER
M O X Y H O T E L S | 4 1
M O X Y H O T E L S | 4 1
TOOLS & RESOURCESTOOLS & RESOURCES
M O X Y H O T E L S | 4 3
TOOLS AND RESOURCES
M O X Y H O T E L S | 4 3
BRAND STANDARDS Technology – Total Hotel
Guest Room and Bathroom Guest Room and Bathroom
Guest Room and Bathroom – Amenities Guest Room and Bathroom – Amenities
Bedding and Linen
Rooms and Public Space – Services Rooms and Public Space – Services
B&F – Product
STANDARD OPERATING PROCEDURESSTANDARD OPERATING PROCEDURESBeverage & Food
Front Office
Front Office – Total Hotel
Housekeeping and Engineering Housekeeping and Engineering
TURNKEY PROGRAMMINGTURNKEY PROGRAMMING Music
Lighting
Scent
Food & Beverage
M O X Y H O T E L S | 4 5
POWER OF MARRIOTT
M O X Y H O T E L S | 4 5M O X Y H O T E L S | 4 5
M O X Y H O T E L S | 4 7
POWER OF MARRIOTT
M O X Y H O T E L S | 4 7
The World’s largest full ser vice hotel operator in the World.The World’s largest full ser vice hotel operator in the World.The World’s largest full ser vice hotel operator in the World.
Over 4,000 hotels in 73 countries. Over 4,000 hotels in 73 countries. Over 4,000 hotels in 73 countries.
Marriott.com is the World’s 9th largest consumer retail site. is the World’s 9th largest consumer retail site.
Marriott MobileMarriott Mobile is the 3rd largest m-commerce site in the is the 3rd largest m-commerce site in the world (behind Amazon and iTunes)world (behind Amazon and iTunes)world (behind Amazon and iTunes)
Marriott RewardsMarriott Rewards is the industr y’s most preferred loyalty is the industr y’s most preferred loyalty program with 44 million members.program with 44 million members.program with 44 million members.
M O X Y H O T E L S | 4 9
POWER OF MARRIOTT
Marriott is recognized Marriott is recognized
as one of the best
companies to work for companies to work for
and by Newsweek as and by Newsweek as
one of the biggest green one of the biggest green
companies.
M O X Y H O T E L S | 4 9
ADDITIONAL SERVICES INCLUDE:ADDITIONAL SERVICES INCLUDE:ADDITIONAL SERVICES INCLUDE:
Customized Brand and Service Training ProgramCustomized Brand and Service Training ProgramCustomized Brand and Service Training Program delivering relevant and leading-edge platformsand leading-edge platformsand leading-edge platforms
Modern Marketing Programs, Social Media and PR Campaigns Modern Marketing Programs, Social Media and PR Campaigns Modern Marketing Programs, Social Media and PR Campaigns focused on brand strategyon brand strategy
Marriott Business ServicesMarriott Business ServicesMarriott Business Services providing a shared services organization to transform HR and finance capabilitiesto transform HR and finance capabilitiesto transform HR and finance capabilities
Regional/Property MarketingRegional/Property MarketingRegional/Property Marketing eCommerce, including cluster marketing programs to supplement global campaignsprograms to supplement global campaignsprograms to supplement global campaigns
Revenue ManagementRevenue Management offering cluster revenue-management suppor t offering cluster revenue-management suppor t for General Managersfor General Managers
M O X Y H O T E L S | 5 1
WHERE MOXY F ITS INTO MARRIOTT
LUXURY LIFESTYLE FULL SERVICE
PR
ICE
M O X Y H O T E L S | 5 1
WHERE MOXY F ITS INTO MARRIOTT
FULL SERVICE SELECT SERVICE EXTENDED STAY
M O X Y H O T E L S | 5 3
WE HAVE DONE IT BEFORE
M O X Y H O T E L S | 5 3
WE HAVE DONE IT BEFORE
Marriott has a long and proven histor y of establishing and Marriott has a long and proven histor y of establishing and successfully growing global brands. Our experience and rich histor y successfully growing global brands. Our experience and rich histor y enables owners and operators to seamlessly tap into a turn key enables owners and operators to seamlessly tap into a turn key infrastructure and instantly turn on revenue, ecommerce and infrastructure and instantly turn on revenue, ecommerce and reservation engines that are the best in its industr y. reservation engines that are the best in its industr y.
Our formula for establishing new brands is tried and tested and Our formula for establishing new brands is tried and tested and our success in the select ser vice sector is par ticular ly renowned. our success in the select ser vice sector is par ticular ly renowned. Using our decades of experiences, we have a rapidly establishing Using our decades of experiences, we have a rapidly establishing scale and turning our brands into global platforms.scale and turning our brands into global platforms.
M O X Y H O T E L S | 5 5
M O X Y H O T E L S | 5 5
MOXY ON THE MAPMOXY ON THE MAPMOXY ON THE MAP
M O X Y H O T E L S | 5 7
MOXY ON THE MAP
MILAN Ma lpensa , 05 .2014
MUNICH A i rpor t , 12 .2014
BERLIN East Stat ion , 2015
LONDON Roya l Docks , 2015
LONDON Str at ford , 2015
LONDON Heathrow, 2015
FRANKFURT A i rpor t , 2015
FRANKFURT Eschborn , 2015
M O X Y H O T E L S | 5 7
M O X Y H O T E L S | 5 9
M O X Y H O T E L S | 5 9
MOXY IN THE PRESSMOXY IN THE PRESS
M O X Y H O T E L S | 6 1
M O X Y H O T E L S | 6 1
M O X Y H O T E L S | 6 3
M O X Y H O T E L S | 6 3
GET MOXY!GET MOXY!
M O X Y H O T E L S | 6 5
M O X Y H O T E L S | 6 5
2014 Mar r iot t Internat iona l . Unpubl i shed mater ia l .
A l l R ights reser ved . MARRIOTT CONFIDENTIAL AND
PROPRIETARY INFORMATION.
The contents /photogr aphy/ i l lus t r at ions of th i s
mater ia l are confident ia l and propr ietar y to Mar r iot t
Internat iona l , Inc . and may not be d i sc losed ,
d i s t r ibuted or used wi thout the wr i t ten permiss ion of
an author ized representat ive of the company. Al l o f
the mater ia l should be cons idered dr a f t ; photogr aphy
and i l lus t r at ions are for FPO.