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Development Club'Future Technology Today’

from a design[ers] perspective

Hans RobertusDirecteur DCB / DDW- Envoy

Philips [Design]26-01-2011

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Development Club

'Future Technology Today’from a design[ers] perspective

Hans RobertusDirecteur DCB / DDW- Envoy Philips [Design]

26-01-2011



Agenda• ALGEMENE BESCHOUWINGEN• DUTCH[ DESIGN]• STRATEGIC FUTURES DESIGN• DUTCH DESIGN WEEK



ALGEMENE BESCHOUWINGEN



Commodity1-2 cent / Cup

Goods5-25 cent / Cup

Experience2-5 $ / Cup



today’s alliances are the new da vinci‘Todays alliances are the new Da Vinci’



Miele Laundrette voor studenten



Brand loayliteit .....



DESIGN TODAY



‘good design is good business’



“Access to talented and creative people is to

modern business what access to coal and iron

once was to steelmaking”



‘designers as enablers’



it’s all about …. design thinking



DUTCH [DESIGN]



Pragmatic

Tolerant

Less sensitive forhierachy

Concensus oriented

Straightforward [rude]

Equal [man / woman]

Rebellious



conceptual- and industrial design



conceptual design

Maarten Baas



industrial design

NPKVan BerloVan der Veer

IndesSpringtimeSpark

GRO

GBO



industrial design

Heineken

Oxenaar

Mijksenaar

Bruna CROUWEL

FLEX



ambient experience design



oplossing ... ?



Shoplab ...



Shoplab Shopping Malls Toolbox?



Citizen M - Amsterdam



Muziekgebouw Frits Philips



Storytelling!!



PHILIPS DESIGN



Strategic Futures DesignArticulating Horizons 1, 2 and 3



Frisson

a private constellationof tiny LED’s light up

textile shivering inresponse to touch



vibe emotion sensor

jewellery which dynamically changes colour to reflectthe wearers emotional state



electronic tattoo

Explores the body as platform for electronics

47



off the gridsustainable habitat 2020

the brief to develop sustainable housing for urban megalopolis in China in 2020.

Design articulation made throughanimation



The articulation of probes projects often requires the explorationof new design languages and new mediums of expression ie film, animation etc.

Collaboration with different design disciplines ie. Fashion, Textile, Animation etc as shown

The Probes - Lessons



Key ingredients

Unity: Design elements must be uni fied to produce a coherent whole.

Clarity: Immediate, recognizable.

Relevance: Meaningful. Attempts to ‘maximize meaning’ with ‘minimum means ’.

Rational and emotional balance: e.g. Features that are measurable (rational) Features that cannot be measured (emotional)

Reduction: Reduction of all non-essential elements Identifi cation of the essential functional quality

New gesture of interaction: More easily memorable actions

Physical response: Movements as response to direct and indirect interactions

Glowing response: Light glows from inside as a response to an action

Color response: Color changes and gradual transitions

Seamless: Integral fusion of materials

Simplicity-led design



Rational qualities are easier to formulate in quantifiable benefits than emotional qualitiesIn the creation process, we have to value emotional qualities as much as rational qualities

Rational / Emotional balance



Interacting in a different, alternative wayIntuitive interactive paradigmsMore easily memorable actions

New gestures of interaction



Chameleon LED Bulbs InTouch

New gestures of interaction



Subtle movements and behavioral characterMovements as response to direct and indirect

interactions

Physical response



Subtle movements and behavioral characterMovements as response to direct and indirect interactions

Illusion System / Wave

Physical response



Light glow from inside as a response to an actionGradual changes

Glowing response



Color changes and gradual transitionsSpectrums / auras / blending / Pulsation

Color response



Color changes and gradual transitions

Light Chimes Chameleon



IllusionProjectionDepth, layersNow you see, now you don’t

Magical experiences



Illusion System Soft Therapy

Light glow from inside as a response to an actionGradual changes

Magical experiences



The ‘first light’ wake up light evokes the essences and rhythms of light

Wake-up Light



Icons only appear when interface is being used therefore reducing clutter, seamless integration of display gives simplicity feel

Wake-up Light



63

Rationalised simple to use interface consisting of three rotary push wheels and protruding stick switch for alarm activation and snooze

Wake-up Light



The light effect created when illuminated is evocative of a sunrise



Wake Up Light - Key functional benefitsSeamless integration of display is easy to read and blend with product visually

Simple to use ‘switch of lamp’ functions a easy to reach snooze and alarm set

Visible from distance

Superior sound quality than previous product developed with sound artist ‘scanner’

Uses low energy light source

Rationalized simple to use interface consisting of three rotary pushwheels



Wake Up Light - Lessons

Involvement through out design process essential in order tomaintain design integrity

Design in is not just about how it looks and feels but how it works

Orchestration and coordination of the right disciplines at the right time

To challenge what is possible !



DUTCH DESIGN WEEK



Dutch Design Week ...



Dutch Design Week ... 2010

1500 265 65 150.000+ designers activities locations visitors



stimulating dialogues .....



Dutch Design Week ... 2009



Dankuwel!



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