developing your visual marketing message
TRANSCRIPT
![Page 1: Developing Your Visual Marketing Message](https://reader030.vdocuments.mx/reader030/viewer/2022032615/55a271611a28ab2e278b47ea/html5/thumbnails/1.jpg)
Developing your
Visual
Chisa D. Pennix-Brown, MBA @LadyBizness
Marketing Message
![Page 2: Developing Your Visual Marketing Message](https://reader030.vdocuments.mx/reader030/viewer/2022032615/55a271611a28ab2e278b47ea/html5/thumbnails/2.jpg)
MESSAGEThe Message can be the same at the
CORE,
but must change slightly
depending on the
TARGET DEMOGRAPHIC
& the PLATFORM the message is on.
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Customer Profile
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Hashtags # = Hashtags
Helps to congregate
messages based
on The words you
select
Resource:
Hashtags.org
Twubs.com
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WIIFMWhat problem does your
business/service/product
FIX?
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Beats Headphone
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TwitterYour message
needs to be short.
120-130 characters
Leave space for RT
Use Action Verbs
Use Links
Use Hashtags
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Beats Headphone
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FacebookYour message can be
longer 400-500
characters get the most
shares
Use photos to get more
reposts
Use of “I” and “me”
Use Links to drive traffic
Use Hashtags
![Page 10: Developing Your Visual Marketing Message](https://reader030.vdocuments.mx/reader030/viewer/2022032615/55a271611a28ab2e278b47ea/html5/thumbnails/10.jpg)
Beats Headphone
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PinterestInclude descriptions in
each post. Typically 200
characters get the most
Repins.
Content keywords to use
Separate Boards
Use Links to drive traffic
Use Hashtags
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Beats Headphone
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Instagram Clear branded photos
With your logo or
website are the best
Include descriptions in
each post.
Hashtags are most
important for traffic
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Beats Headphone
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Visual messageMake it Authentic
Make it Consistent
Drive Traffic
Call to Action
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Q / A
www.GTCC.edu/SBC