developing your product or service- enterprise4all
TRANSCRIPT
Developing your
Products & Services
Neil SimpsonApril 2015
Thank you for Coming
What would you like to leave
with today?
www.neilsimpson.in
fo
Neil Simpson
@neilsimpson
neilsimpson.info
Guidelines...
If something isnt clear...ask
There are no stupid questions
In fact question everything
Because I am going to ask you a lot of questions
….relax...this is only business…
In return you will get
A 3 step process to develop products customers are already
looking for
A simple repeatable way to make sure more of what you do is
a hit.
How you can make more sales and build more profit with your
own Product Development Cycle.
Sam Marsh
Jigsaw Fitness
A little about you?
Who has a something great to offer their
customers?
Struggle with new product or service ideas….?
www.neilsimpson.in
fo
How confident are
you?
Spend a lot of time thinking of what
might work?
Frustrated as to how to get people
interested?
Not sure how to increase your
profitability?
Don’t know exactly what to do next?
There is a traditional view of how business works…
New Products
Local Workers
Managed Distribution
Channels
Development Costs
Development Costs
Configurability
Development Costs
Configurability
Needs Huge Marketing
Development Costs
Configurability
Needs Huge Marketing
- to recoup the costs….
New Dog
New
Tricks?
www.neilsimpson.in
fo
Libby Nightingale
Chromasia
Photography
So….
What do I do?
Michael Porter
What problem do you
solve?
Who for?
How?
How do I know
which problem to
solve?
Product or Service
Development Cycle
3 Step Process
Research Configure Launch
3 Step Process
Research Configure Launch
3 Step Process
Research Configure Launch
3 Step Process
Research
Existing Customers
Mailing Lists
Surveys
Social Media Search
Ally Business’ Customers
LinkedIn Groups
3 Step Process
Configure
Use data from research
Improve mailing lists
Involve customers in
product creation process
Create range of product
options
Beta - Test
3 Step Process
Launch
Pre - order
Pre - Launch
Clear offer
Feedback from Beta as
Social Proof
Launch involving allies
Your Offer...
90% What
10% How
3 Step Process
Research Configure Launch
My Offer...
Learn a step by step process:
Develop a new product that people want in
less than a month…
Do research that will increase profit
Increase the number of customers who re-buy
…for less than £100
…for less than £100
…would you be
interested?
What changes could I make
to make you interested?
See how powerful the process is…?
