developing your personal brand, step by step
TRANSCRIPT
The Personal Brand
experience is your
opportunity to learn more
about your-self; business;
non-profit.non-profit.
Identify your unique skills,
strengths, talents & tap into
your values and passions to
find your purpose
Discovering your strengths.
• What is the most successful project I
ever tackled?
• What is the most important role I have
ever fulfilled?ever fulfilled?
• When faced with obstacle what is my
go to “skill”?
• What strengths do othersacknowledge
in me?
• What skills came up over and over
again?
• What skills do you enjoy using more
often?
• What strengths and skills are going to
be the most helpful?be the most helpful?
• What skills do I miss? What skills do I need to build?
Write your top 5 strengths to
achieve your brand.
ACTIVATE
• Clarify- know your strengths,
• Communicate: Share your strengths in person, on paper, online. > Infuse these in resume, bio, online profile, these in resume, bio, online profile, elevator pitch.
• Capitalize: Find opportunities that require and will showcase your strengths. Take on volunteering or paid work.
WEAKNESSES
• What weakness am I aware of?
• When working in a team what roles do
I avoid?
• When faced with obstacle what is • When faced with obstacle what is
likely to cause me to give up?
• What was the least successful project I
have ever tackled.
ACTIVATE
• Mitigate: Find weaknesses that can be mitigate by leveraging your strengths.
• Manage: Focus on weakness that is holding you back. Find weakness that holding you back. Find weakness that needs remediation.
• Master: Seize opportunities to build a skill to serve you well. Look for skill building opportunities and create action.
Values
• Values give direction to the choices
you make and the way you behave.
Its your true north compass.
Brain storm values
(write top 5) :• courage, excellence, humor,
imagination, passion, speed, faith,
family, kindness, bravery, peace,
power, strength, relaxation, power, strength, relaxation,
assertiveness, affection, affluence,
success, vision, wealth, winning…etc…
• What are your favorite activities?
• What type of people am I drawn to?
• What stories in news draw your
attention?
• What do you enjoy doing, even with
no pay?no pay?
What is your purpose?
• Why am I here?
Your purpose is the big picture, internal
vision of what you like to achieve.
• When you combine clear values, • When you combine clear values,
engage your passion and take on your
purpose then you can follow your
personal road map to destination you
choose.
• What is your unique value?
• What do people gain from you?
• What pains do you solve?
What makes people interested in you?• What makes people interested in you?
• What do you want to help people
with?
Examples
• Mentoring
• Communication
• Strategic vision
Team building• Team building
• Change management
• Decision making
• Strategic planning
Develop your brand story
• This is a short pitch that communicates
your value (what you are good at) ,
the audience you serve (who you
serve), and your promise (how you serve), and your promise (how you
perform your value uniquely)
TIPS OF GOOD PERSONAL BRAND
STORY
• Memorable
• Solution oriented
• Combine logic and emotion
Be authentic• Be authentic
• Share brand attributes
• Examples:
Steps
• Define target audience
• Define your value statement by
focusing your key attributes
• Define your unique selling points / • Define your unique selling points /
promise
• Combine these to give you narrative
Promotion
• Present at events & conferences
• Volunteer
• One-on-one conversations
• Live it
• Blog• Blog
• Social media: FB < Twitter < Linkdin < Youtube
• Email Marketing: newsletters
• Meet-ups
• Website
• Promotionals: flyer, brochure, business cards