developing seedling logistics and organiszation of …...20.9.2007 3 changes in operational...
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Metsäntutkimuslaitos Skogsforskningsinstitutet Finnish Forest Research Institute www.metla.fi
DevelopingDeveloping seedlingseedling logisticslogistics and and organizationorganization of of plantingplanting workwork ––
costcost--efficiencyefficiency perspectiveperspective
NORDIC NURSERY CONFERENCE 2007Juho Rantala, FFRI / Suonenjoki

20.9.2007 2
ContentContent of of presentationpresentation
I.I. BackgroundBackground –– whywhy logisticslogistics is is importantimportant??II.II. LogisticalLogistical characteristicscharacteristics in Finlandin FinlandIII.III. CostsCosts and and developmentdevelopment possibilitiespossibilities of of
seedlingseedling transportationtransportationIV.IV. ReRe--organizationorganization possibilitiespossibilities of of plantingplanting workworkV.V. SomeSome conclusionsconclusions

20.9.2007 3
ChangesChanges in in operationaloperational environmentenvironmentI.I. Privatization of Finnish nursery companies in 1990sPrivatization of Finnish nursery companies in 1990s
A A stepstep towardstowards marketmarket competitioncompetitionImportanceImportance of of costcost--efficiencyefficiency and and customercustomer--drivendriven wayway of of thinkingthinking in in seedlingseedling productionproduction increasedincreased
II.II. Decreased number of nursery unitsDecreased number of nursery unitsDecreasedDecreased totaltotal numbernumber of of seedlingsseedlings producedproducedEconomiesEconomies of of scalescale in in seedlingseedling productionproduction
III.III. MechanizedMechanized plantingplanting and and plantingplanting throughoutthroughout the the growthgrowth periodperiod
IV.IV. IncreasedIncreased sizesize of of ForestForest Owner’sOwner’s AssociationsAssociations and and otherother serviceservice providersproviders
V.V. ThreatsThreats and and possibilitiespossibilities of international of international competitioncompetition
AltogetherAltogether, the , the importanceimportance of of logisticslogistics in in forestforestregenerationregeneration hashas increasedincreased

20.9.2007 4
SupplySupply chainchain of of seedlingsseedlingsNursery companies
FOAs etc.
Forest ownersSeed suppliers etc.
Transportation companies

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LogisticalLogisticalenvironmentenvironment of a of a nurserynursery companycompany
Nursery companies Nursery companies have typically about 50 have typically about 50 major customers that major customers that operate as middlemen operate as middlemen in supply chain of in supply chain of seedlingsseedlings
About 90 % of About 90 % of seedlings is delivered seedlings is delivered via these middlemenvia these middlemen

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DemandDemand structurestructure
0
5
10
15
20
25
1.0-2.9 3.0-4.9 5.0-6.9 7.0-8.9 9.0 or more
Seedlings (100000) per order
Fre
quen
cySeedling demand (Seedling demand (orderorder) per ) per customer customer variedvaried betweenbetween 100,000 and 100,000 and 1,200,000 seedlings, the average being 1,200,000 seedlings, the average being approxapprox. 500,000 . 500,000 seedlingsseedlings

20.9.2007 7
ChoosingChoosing transportationtransportation vehiclevehicle
0 50 100 150 200Transportation distance (km)
Tran
spor
tatio
n un
it co
st in
dex tractor
passengercar
deliveryvan
pick-uptruck
truck w itha trailer

20.9.2007 8
EconomiesEconomies of of scalescale in in transportationtransportation
The number of transported vehicle loads per transportation route
Tran
spor
tatio
n un
it co
st
Transportation unit cost function forfractional vehicle loads
Full-load transportation unit cost

20.9.2007 9
PossibilitiesPossibilities of of transportationtransportation optimizationoptimization
0
20
40
60
80
100
120
140
160C
ost i
ndex
External transp. Internal transp.
5 13
(i)
(i)(i)(ii)
(ii)
(ii)
The relative improvement in costThe relative improvement in cost--efficiency caused by the centralized efficiency caused by the centralized transportation planning system (i) compared to the current transportation planning system (i) compared to the current decentralized system (ii) varied from 13.0% to 36.5%decentralized system (ii) varied from 13.0% to 36.5%
Number of nursery units

20.9.2007 10
CostCost--effectseffects of of dividingdividing transportationtransportationinto into periodsperiods
80
90
100
110
120
130
140
150
160
170
0 4 8 12 16 20 24
Number of seedlings (millions) transported during a certain transportation period
Tran
port
atio
n un
it co
st in
dex
Dividing transportation into 3 periods increased transportation Dividing transportation into 3 periods increased transportation costs about 10% and into 5 periods about 20%costs about 10% and into 5 periods about 20%

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An An exampleexample of of rere--organizationorganization of of plantingplanting workwork
FOA’s old operation modelGreat variety of workings within the sameorganization
Part of seedlings were delivered straight to planting sites, some to foremen’s intermediate stores and the rest to FOA’s common seedling store
Seedling delivery was mostly done by foremenForest workers used to work aloneThe need for re-organization was caused by, for instance, insufficiency of foremen’s working hoursand high travelling expenses during the plantingperiod. Also the quality of regeneration wasdeteriorated because of fuzzy practices.

20.9.2007 12
New operation model
+ Centralizedseedlingorders
+ Qualitycontrol basedon follow-upsystemmeasured byplantinggroups
Nurserycompany
Delivery terminal managed by a middleman organizationApplicable number of terminalsNamed forest worker in chargeEquipment to load and unload seedlingsIrrigation equipmentPossibility for roofed storagePick-up service for forest owners with own initiativeBook keepingFIFO (first-in-first-out) principle
- Transportation company deliversseedlings to delivery terminalsaccording to the contract
Planting site 1
- Planting groups (2−4 forest workers / group) take care of the delivery of seedlings to planting sites
- Workers take remainder seedlings to the next planting site
Planting site 1 Planting site 2

20.9.2007 13
Some results of re-organization
0 , 5
0 , 6
0 , 7
0 , 8
0 , 9
1, 0
1, 1
1, 2
1, 3
1, 4
1, 5
X X+1 X+2
Inde
x (X
=1)
T o t al numb er o f seed ling sd elivered
T o t al amo unt o f wo rkingho urs used b y f o remenF o remen's t ravell ingexp enses
+ Both forest workers and foremen were satisfied to the changes
+ Better regeneration quality

20.9.2007 14
SomeSome conclusionsconclusions
Costs of wellCosts of well--organized transportation are not an organized transportation are not an obstacle for focusing seedling production into obstacle for focusing seedling production into fewer largefewer large--scale nursery units scale nursery units
This is important because most of the nurseries in Finland are This is important because most of the nurseries in Finland are still too small to gain a real advantage from largestill too small to gain a real advantage from large--scale scale productionproduction
ClearClear rulesrules and and liabilityliability distributiondistribution togethertogether withwithcostcost calculationcalculation and and basicbasic biologicalbiological knowledgeknowledgeareare the the mostmost importantimportant toolstools for for successfulsuccessfulorganizationorganization of of plantingplanting workwork
MoreMore responsibilityresponsibility to to plantersplanters, , usageusage of of plantingplanting groupsgroups, , exploitingexploiting plantersplanters in in qualityquality controlcontrol and and informationinformationcollectioncollection……