developing next generation clusters & business support - by ecia cluster 2020

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This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises. Acronym, name and logo of the action Cluster 2020 UK Nov 2012 * David Furmage [email protected]. uk Serious Games Institute Coventry University Enterprises West Midlands, UK Developing Next Generation Clusters & Business Support Cluster 2020 part of ECIA

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Cluster 2020 - supporting creative businesses http://www.cluster2020live.eu http://www.howtogrow.eu/ecia/project/cluster2020/ twitter: cluster_2020 The European Creative Industries Alliance (ECIA): http://www.eciaplatform.eu/

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Page 1: Developing Next Generation Clusters & Business Support - by ECIA Cluster 2020

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

Cluster 2020

UKNov 2012

*

David [email protected] Games InstituteCoventry University EnterprisesWest Midlands, UK

Developing Next Generation Clusters & Business Support

Cluster 2020 part of ECIA

Page 2: Developing Next Generation Clusters & Business Support - by ECIA Cluster 2020

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

developing next generation clusters & business support

Cluster 2020

What is Cluster 2020 & ECIA?ECIA: €100m private/publicvision: to helpcreative businesses grow insmart, sustainable ways

in UK, Germany & France with connections beyond…

€10m into 8 projects

access to financevoucher schemes

cluster excellence & collaboration

focused on creative & digital industriesrelevant to other

fast changing sectors with small (fragile) businesses

through practical trials & tests

Page 3: Developing Next Generation Clusters & Business Support - by ECIA Cluster 2020

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

Cluster 2020

Not a tick-box exercise!

Cluster 2020

real concrete actions

real answers for businessesin today’s tough times

combine policy & SME in sector1st hand experience of pain & joy

not just theory! passionate about project’s success

ECIA responding to SME’s wanting practical help

Page 4: Developing Next Generation Clusters & Business Support - by ECIA Cluster 2020

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

BirminghamCity region

ManchesterCity Region

Cluster 2020

Reality Check UK!business support badly fragmented made localdifferent suppliers compete for businesses to supportno overall diagnostics no overall signposting no regions

SME workshops

Page 5: Developing Next Generation Clusters & Business Support - by ECIA Cluster 2020

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

Cluster 2020

The individual Business Journey

Cluster 2020

examining their business journey

seed ideas at prestartto exit strategiesand all the variationsin between!

to be successfulcluster organisations

must look thru the eyes

of individual businesses

Cluster 2020’s practical actionswill help make clusters and businesses...

more Informed, able towork Smarter, and becomemore Expert

Page 6: Developing Next Generation Clusters & Business Support - by ECIA Cluster 2020

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

Cluster 2020

More Informed

Cluster 2020

developing an on-line Dashboard to help businesses

helping cluster organisations

get a fine grained

understanding of each

business in their cluster

developing a Diagnostic Toolkit

understand their support options and connect with recommended networks/partners

Page 7: Developing Next Generation Clusters & Business Support - by ECIA Cluster 2020

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

by producing a Trends Guideand helping businesses apply it to them!

Cluster 2020

More Informed

running (open) Data Events for creative/digital businesses…

using open data better

BoostEuropean economy

€40b per year

insightsnew markets

competitive advantage

Page 8: Developing Next Generation Clusters & Business Support - by ECIA Cluster 2020

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

Cluster 2020

Work Smarterbusiness tools

project management sales designcustomer care web social media training communications video …

producing a guide on Working Smarter

testing in Munich Gate Garching

optimizing working spaces

& services new types of coworking

increasing profits through lowering costs and

streamlining business processes

Page 9: Developing Next Generation Clusters & Business Support - by ECIA Cluster 2020

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

helping business owners acquire new knowledge quickly

Cluster 2020

More Expertreaching high growth & business sectors that need creative services

personalised approach will help cluster managers identify the

right connections for each business

video is effective in explaining new ideas and the

basics of emerging technologies

videovideolibrarylibraryvideovideolibrarylibrary

expertexpertclipsclips

expertexpertclipsclips

Page 10: Developing Next Generation Clusters & Business Support - by ECIA Cluster 2020

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

C2020 not in isolation!

Cluster 2020

Connecting with Othersbuilding on excellent work in the field so far…

cluster success factorsknowledge exchange in clusters

connecting to innovation ecosystemsbuilding clusters

cluster management and indicators

discussion paper www.cluster2020live.eu

Page 11: Developing Next Generation Clusters & Business Support - by ECIA Cluster 2020

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

Cluster 2020

Unique Characteristics of Creative businesses

project & time factorsIdeas richhighly motivated financially fragileweaker business skills

beginning to see the keys for cluster success…

personalised approachhonest brokerstrong knowledge

discussion paper www.cluster2020live.eu

Page 12: Developing Next Generation Clusters & Business Support - by ECIA Cluster 2020

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

reaching 7000 businesses

directly benefiting 2000

working in detail with 250

Cluster 2020

Impacts & Outcomes

ECIA policy platformcollate results from 8 projects

publish BLUEPRINT

influence policy-makers and cluster organisationspartners to adopt findings wherever possible, e.g., Creative England

Page 13: Developing Next Generation Clusters & Business Support - by ECIA Cluster 2020

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

Cluster 2020

Cluster 2020 in Summary…

> practical hand’s-on stuff

> creating a blueprint for change

> developing a personalised understanding of each business

> being an honest broker … joining up the dots of regional support

> being well connected with the innovation ecosystem

we’d like to connect with you and your organisation too…

Page 14: Developing Next Generation Clusters & Business Support - by ECIA Cluster 2020

This initiative is financed under the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage the competitiveness of European enterprises.

Acronym, name and logo of the action

Cluster 2020

thanks for listening!

Cluster 2020 and ECIAlinked-in group

supporting creative businesseswww.cluster2020live.eu

www.howtogrow.eu/ecia/twitter: cluster_2020

[email protected]

pending confirmation

core partners

please contact us

to get involved