developing lists for direct marketing
DESCRIPTION
TRANSCRIPT
21/02/11
lists
House List
Response List
Compiled List
CornerstoneDMA
permission
RFVRecency Frequency Value Score
current date minus date of last order (Days)
current date minus date of first order (Days) divided by number of orders
total gross margin divided by number of orders
1 to 90 days =3 91 to 180 days =2 181 to 365 days =1 Greater than 365 days =score 0
At least once per month =3 At least once in two to three months =2 At least once in four to six months =3 Once time only purchase =0
databases
developmaintain
secureenhance
tools for CRM
Salesforce | Constant Contact | Google Groups | Excel | Access | Outlook
what goes in the database?
challenges