Developing Global Marketing Strategies 3Chapter 20

Matakuliah : J0474 International MarketingTahun : 2009

Bina Nusantara University 3

Learning Outcome

• Making Socially Responsible and Ethical Marketing Decision : Selling Tobacco to Third World Countries.

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casePlease, open your book.

Cateora, Philip R. and John L. Graham, (2007), International Marketing, Supplementary Material,

Page 670

Making Socially Responsible and Ethical Marketing Decision : Selling Tobacco to Third World Countries.

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Questions

1. Use the model in Exhibit 1 as a guide and assess the ethicaland social responsibility implications of the situation described

2. Can you recommend alternative strategies or solutions to the dilemmas confronting the tobacco companies? To governments?What is the price of ethical behavior?

3. Should the U.S. government support U.S. tobacco company Interests abroad?

4. Should a company be forced to stop marketing a product that is not illegal, e.g. cigarettes?