developing economies & communication strategies
DESCRIPTION
A short presentation about the importance to focus the communication strategies and visual language in developing economies as well...TRANSCRIPT
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International situation:
Facturación de 106.400.000.000 EUR a nivel internacional
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Problems for the local market:
Recruitment of international agencies too expensive for the local market Delayed project implementation: the preferential Key Markets Lack of financial support of the proposals International campaigns focus in a different reality Image banks without ethnic representation (primarily European, Asian and Americans. Lack of understanding by the peculiarities of the market
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Problems for the local market:
The new campain: ONE Advice
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Problems for the local market:
Primarily commercial market (trucks and vans) Delayed project implementation: the preferential Key Markets Lack of financial support of the proposals International campaigns focus in a different reality Desconocimiento del mercado local Lack of understanding by the peculiarities of the market Webfeatures not applicable at local reality
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