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6/25/2015 1 68 th RECIPROCAL MEAT CONFERENCE Developing Countries… How U.S. Red Meat is Perceived in Other Countries PAUL CLAYTON, U.S. MEAT EXPORT FEDERATION 68 TH RECIPROCAL MEAT CONFERENCE Sustainability….Food Security….Food Waste 1160# Annual food loss for a US Family of 4 National Geographic November 2014 68 TH RECIPROCAL MEAT CONFERENCE 68 TH RECIPROCAL MEAT CONFERENCE 68 TH RECIPROCAL MEAT CONFERENCE Asian Retail Stores Europe Retail Stores Latin America Retail Stores 68 TH RECIPROCAL MEAT CONFERENCE Alibaba.com Others Using This Platform Costco Neiman Marcus Saks 5 th Ave Ann Taylor 2014 $15 Billion US/China 2020 $291 Billion US/China

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68th RECIPROCAL MEAT CONFERENCE
Developing Countries… How U.S. Red Meat is Perceived in Other Countries
PAUL CLAYTON, U.S. MEAT EXPORT FEDERATION
68TH RECIPROCAL MEAT CONFERENCE
Sustainability….Food Security….Food Waste
1160# Annual food loss for a US Family of 4 National Geographic November 2014
68TH RECIPROCAL MEAT CONFERENCE 68TH RECIPROCAL MEAT CONFERENCE
68TH RECIPROCAL MEAT CONFERENCE
Alibaba.com
• Others Using This Platform • Costco • Neiman Marcus • Saks 5th Ave • Ann Taylor
• 2014 $15 Billion US/China
• 2020 $291 Billion US/China
Sufficient Food for the World
WHO: Food Security: when all people at all times have access to sufficient, safe, nutritious food to maintain a healthy and active life.
Commercially Food Security= US helps fill the gap between demand and a country's self sufficiency
68TH RECIPROCAL MEAT CONFERENCE
Exports Impact Food Security
Series1 Series2
10.9 Billion
Population Lives out of the US,
• 80% of the buying power
Source: United Nations, Department of Economic & Social Affairs, Population Division (2013) , OECD Development Center, 2010
Population Growth to 2100
68TH RECIPROCAL MEAT CONFERENCE
Under-developed, Developing and Developed Countries
Gross domestic product (GDP) based on purchasing-power-parity (PPP) per capita Darkest red: highest GDP per capita (PPP) Medium red: medium-high GDP per capita (PPP) Light red: medium-low GDP per capita (PPP) Lightest red: lowest GDP per capita (PPP) Source: International Monetary Fund World
Economic Outlook Database, April 2013.
Developing: China Mexico Philippines Columbia Peru Egypt Vietnam Indonesia Malaysia
68TH RECIPROCAL MEAT CONFERENCE
Gross Domestic Product (2015)
Source: The World Bank
68TH RECIPROCAL MEAT CONFERENCE
0
100,000
200,000
300,000
400,000
Developing Countries Volume (MT)
Developing Countries Value ($US)
Series1 Series2 Series3 Source: 2014 USMEF & USDA
Beef: Retail and some food service Pork: Retail and further processing Lamb: Food Service
(000)
Developing Countries Percent Variety Meats
Series1 Series2 Series3
Developing Countries Value by Product ($US)
Series1 Series2 Series3 Series4 Series5 Series6 Source: 2014 USMEF & USDA
6/25/2015
3
68TH RECIPROCAL MEAT CONFERENCE
Tongues to Japan & Mexico - $3.40/lb. $2.00/lb. domestic $1.40/lb. premium = $5.00/head
Livers to Egypt - $0.53/lb. $0.20/lb. domestic pet food value $0.33/lb. premium = $4.00/head
Short Plates to Asia - $1.64/lb. $1.05/lb. domestic trim value $0.59/lb. premium = $4.13/head
Bone-in Chuck Short Ribs Asia - $3.00/lb. $2.50/lb. domestic $.50/lb. premium = $1.80/head
US Beef Value Optimization
2014 Total Beef and BVM = 1.2M MT $7.1B Variety Meats 338K MT $838M Source: USMEF
68TH RECIPROCAL MEAT CONFERENCE
U.S. Pork Value Optimization
Bungs to Asia- $1.50/lb. $.20/lb. Domestic $1.30/lb. premium=$.45
Feet to China Today $56-$.80/ lb. but without the export markets
the price could be $.20/lb.
Hams to Mexico, South America and Asia: Today $.65/lb. but without the export markets the
price could be $.50/lb.
Loss of these items in the export markets would amount to $9.20/Hd.
2014 Pork and PVM 2.2M MT $6.7B Variety Meats 526K MT $1.0B Source: USMEF
68TH RECIPROCAL MEAT CONFERENCE
Why Is Thin Slicing Popular In Foreign Cuisine?
Historical Meat Quality Minimal Grain Feeding Old cows, bulls, sows and boars Flame broil or slow roast Cultural
Present Day Asia
Pre-cut individual cuts – chop sticks
Latin America Prefer lean cuts - tougher Price point cuts Chop and mix with other ingredients Hand held
68TH RECIPROCAL MEAT CONFERENCE
68TH RECIPROCAL MEAT CONFERENCE
Tonkatsu (Japanese Pork Cutlet)
68TH RECIPROCAL MEAT CONFERENCE
Lamb cuts - Asia
Lamb Shoulder Ribs, Dinner Ribs (Lamb Chuck Short Ribs) - Western Cuisine: BBQ Lamb Ribs - Oriental Cuisine: Double Boiled
Chinese Herbal Soup - Indian Cuisine: Curry Lamb Ribs
Lamb Breast Bone -Indian Cuisine: Curry Lamb -Meat crumbs for Lebanese/Indonesian
rice dish
application idea
Show versatility as “Beyond Bacon” [Pancetta!]
Bolero’s Lamb Belly Appetizer Craft’s Lamb Pancetta with Fig Salami
Lamb Loin Double Chop • Only one per loin as there is only
one rib bone left in the break • Special to the USA! • Steakhouse cut “beyond rack”
68TH RECIPROCAL MEAT CONFERENCE
Beef Hind Shank - Asia
with garlic vinegar dip
millimeter thick, lightly flatten)
6/25/2015
6
Complement in Stocks and soups : “Puchero”, “Birria”
Stews (Guajillo, Morita and Pasilla sauces)
68TH RECIPROCAL MEAT CONFERENCE
Pork Brisket (Deckle) - Mexico
Marinated in Achiote sauce, sliced, piled and spin roasted for “pastor” tacos
Chopped and cooked in lard for “Carnitas”
Cubed and included in “Pozole”
68TH RECIPROCAL MEAT CONFERENCE
PIZZA Sliders “Mighty Cone”
68TH RECIPROCAL MEAT CONFERENCE
Summary
Developing countries are key to the red meat industry because of their growing economies and purchasing power for red meat products.
The US can get the most out of value from countries that have lower self sufficiency
Diversity of meat products to meet consumer demand Products have to fit the local cuisine at an acceptable price point