developing content ideas for your website
TRANSCRIPT
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Convergence of Search, Social & Content Marketing
ARNIE KUENN, PRESIDENT, VERTICAL MEASURES - @ARNIEK
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About Your Presenter…
• President of Vertical Measures in Phoenix, AZ• President of the Arizona Interactive Marketing Association (AZIMA)• Instructor for the Content Marketing Institute & Online Marketing
Institute• Author of Accelerate! Move Your Business Forward Through the
Convergence of Search, Social and Content Marketing
Twitter: @ArnieK
Available on Amazon
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Twitter: @ArnieK
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Start With Keyword Research
• Keyword research should be the foundation• Brainstorm for keyword phrases your customers use
when searching (i.e. local internet marketing)• Use tools like:
– Google keyword suggest & instant search– Google Adwords keyword tool– Bing’s Commercial Intent
• Think long-tail!
Twitter: @ArnieK
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Then Do Online Market Research
• Check trending topics on Twitter, Yahoo and MSN• Answer sites: Yahoo Answers, Quora, LinkedIn or Facebook• Check sites like Digg, StumbleUpon, Reddit and Mixx. • Check Google’s Discussions in search
Twitter: @ArnieK
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What Works For Your Competitors?
Twitter: @ArnieK
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Determine Types of Content to Create
Twitter: @ArnieK
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List The Possibilities
Twitter: @ArnieK
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Put Together A Calendar
• Who is your audience and who are you?• What is different a year from now?• Where do you plan to publish your content?• Create a calendar and commit to it!
Twitter: @ArnieK
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Long Tail is the Key!
Twitter: @ArnieK
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Success Like This…
Twitter: @ArnieK
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Results Like This…
19 out of top 25 landing pages
Twitter: @ArnieK
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8 Steps in the Content Marketing
Chain!
Twitter: @ArnieK
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Thank You!
Contact: 888-476-1881 www.VerticalMeasures.com
Twitter: @ArnieK