developing audience involvement, engagement and participation
DESCRIPTION
Presented at Building the Social Web for Museums, Galleries and Education.Tuesday 8th February 2011 at CASS Business SchoolTRANSCRIPT
Developing audience involvement, engagement and participation
Sheila Sang
Our aims
• Building a virtuous circle of active advocates– Estimated 13 million nature lovers in UK alone
• Supporting ‘science of nature’ – A destination for those interested in finding out more about the
natural world
• Taking the opportunity to learn from our audiences– Understand and meet their needs, feed their interests
NaturePlus• Forums for
Museum scientists and people interested in the natural world
• Blogs by Museum scientists and staff – behind the scenes
• Content collections saved on visits to the Museum
• Shared bookmarks to discuss
NaturePlus in the Museum
Facebook, Twitter, YouTubeIncreasingly
integral• Supports news,
exhibitions• Behind the scenes
2-way conversations
• Seek response• Use input
Driving advocacy • Word of mouth• Relationship, Loyalty
Big Nature Debate
• Initiative to involve the Museum’s audiences in the issues around biodiversity in advance of Nagoya biodiversity conference
• Canvassing views and stimulating debate
• Blog posts written by scientific experts from International Year of Biodiversity partner organisations and journalists
• Streamed video debate, with questions seeded from social media channels
• Issues raised by individuals on these social media channels presented by Museum to Defra
Citizen science projects• Bluebells, seaweeds, cherries,
trees • Upload results with up to 3
images which are shown alongside their survey records
• Results are clustered to represent areas with eg 100+ results, 10-99 results
• Zooming in brings displays records at individual level
• Museum scientists offer support in forums
Learnings
Questions?