•  Wandoujia: “iTunes” for Chinese Android users"

•  1.0 Launched at August 2010, growing rapidly"

•  Hundreds of thousands apps download per day"

•  Users connect their phones to PC via USB or Wi-Fi"

•  Partner with various “App Stores” and other content providers to allow users download content to their phones via Wandoujia"

Internet

WandoujiaJunyu Wang, Jin Cui, Jack Feng

2010/10

A cross-platform mobile content distributor.

掌上应用汇 �

•  4% apps make 80% insallations"•  ~600 apps have more than 1% market

shares"

Mar 2010

2010/12!•  Top 10 apps for 7.6%

installations"•  Top 100 apps for 30.2%

installations"

2011/3!•  Top 10 apps for 12.4%

installations"•  Top 100 apps for 41.7%

installations"

2010/12!1.  QQ" " "70%"2.  UC浏览器 " "68%"3.  搜狗输入法 "45%"4.  ES 文件浏览器 "34%"5.  天天动听 " "32% "6.  Quickoffice " "29%"7.  R.E.管理器 " "28%"8.  Camera360 "25%"9.  飞信 " "24%"10.  RockPlayer "23% "

2011/3!1.  QQ " "74%"2.  UC浏览器 " "63%"3.  愤怒的小鸟 New! "46%"4.  搜狗输入法 "45%"5.  水果忍者New! "42%"6.  360安全卫士New! "38%"7.  天天动听 " "36%"8.  优化大师New! "34%"9.  ES 文件浏览器 "31%"10. 墨迹天气New! "30%"

Android!1.  QQ 74%"2.  UC浏览器 63%"3.  愤怒的小鸟 46%"4.  搜狗输入法 45%"5.  水果忍者 42%"6.  360安全卫士 38%"7.  天天动听 36%"8.  Android优化大师 34%"9.  ES 文件浏览器 31%"10. 墨迹天气 30%"

iPhone!1.  QQ 80%"2.  植物大戰僵屍 47.68%"3.  汤姆猫 46.90%"4.  水果忍者 45.01%"5.  愤怒的小鸟 43.43%"6.  淘宝 40.79%"7.  斗地主 39.86%"8.  QQ 空间 38.33%"9.  新浪微博 36.25%"10.  UC浏览器 33.73%"

Apps

Music

100

14 Books 5

Videos 21

Mar 2010

Average: 45"

Mar 2010

0%  

5%  

10%  

15%  

20%  

25%  

30%  

35%  

40%  

45%  

0-­‐20   20-­‐40   40-­‐60   60-­‐80   80-­‐100  

 User  Apps  

   System  Apps  

Mar 2010

90

45

* Umeng, 2011/1

5% 37% 95% 3G Wi-Fi* 2G / 2.5G

Fetch content prior to consumption."

Consume Fetch

•  Average Wandoujia user downloads 83% more apps than other channels"

"

+83%

Wandoujia Others

Oct 2010

•  Try to get into the top tier"•  Understanding usersʼ fundamental needs"•  Make your apps smaller"•  Keep usersʼ data usage in mind"

19