developing and implementing the 2010 fifa world cup tm research agenda: lessons and reflections
DESCRIPTION
Developing and implementing the 2010 FIFA World Cup TM Research Agenda: Lessons and reflections. Prof Kamilla Swart and Prof Urmilla Bob. Key Pillars of the 2010 Business Plan. FIFA requirements. Legacy requirements. Requirements remain the same and even higher than 2006. - PowerPoint PPT PresentationTRANSCRIPT
Developing and implementing the 2010 FIFA World CupTM Research Agenda:
Lessons and reflections
Prof Kamilla Swart and Prof Urmilla Bob
• Delivering the 2010 FIFA WC
• World class event
• Infrastructure provisions
• World Cup stadia
• Transport
• Safety and security
•Other requirements
• Ticket sales
• Broadcasting rights
• Sponsorships
• Merchandising
• Strengthening South African & African image
• Economic benefits
• Football development
• Skills development
• Nation-building and transformation
• Social
• Arts and culture
• Promoting strategic partnerships
• Sustainable environment
FIFA requirements Legacy requirements
Requirements remain the same and even higher than 2006
Key Pillars of the 2010 Business Plan
2010 FIFA World Cup Research Audit
• March - July 2008• To present a landscape of 2010
research• To identify research gaps• To identify potential opportunities for
collaborative research• To build towards a 2010 research
framework, with indicators • Culminated in 2010 research workshop
– 25 July 2008
2010 FIFA World Cup Research Audit
• Significant amount of research undertaken– Across several themes– By a range of researchers
• However,– Lack of coordination– Evidence of duplication– Research resource constraints
• A range of indicators emerging
Environment
Sport
Media
Infrastructure
Social
African Legacy
Economic
2010 FIFA World Cup Research Audit
• Key research projects– 2010 communication research (NCP)– Event Impact Model (EIM)– 2010 Legacy Indicator Framework (SACN)– Annual Longitudinal Survey (HSRC)– Financial modelling (Grant Thornton)– Case studies and perception studies (significant
proportion of academic research)
Significance of 2010 Research Landscape
• Despite legacy imperatives no attempt to systematically track and examine legacy impacts
• Research NB and valued but barriers– No FIFA Research Legacy
• Develop key research indicators to guide:– Research to support– Partnerships– Allocation of resources
• Develop 2010 research legacy• Despite OC interest project not carried forward
2010 Research Agenda Workshop
• Follow-up workshop (4 Dec. 2009) after inaugural Sport Mega-events and Their Legacies Conference – www.sportmegaevents.co.za
• Reinforced NB of systematically undertaking research• Opportunity to unpack whether trends from previous
research discernible in 2010• Complement not duplicate research efforts• Given timeframes and lack of political will to allocate
resources to implement coordinated research agenda, key priority areas highlighted
2010 Research Agenda Priorities
Economic• Ascertain economic impact in relation to current
forecasts– top-down and bottom-up approaches
• Tourist flows• Economic impacts and perceptions of local businesses • Projected vs. actual government spending
2010 Research Agenda Priorities
Social/ political• Pre and post resident surveys• BEE and SMME development and transformation• Organisational and management issues and legacies• Fan Park surveys • Media coverage and content analysis
Status Quo• Completed questionnaires: Visitors
• Residents: 400 in Cape Town and 200 in Durban (pre- and post-event)
• Businesses: 100 in Cape Town and 100 in Durban (pre-and post-event
Name of City Intended Sample No. Completed
Cape Town 3050 3376
Durban 3000 2875
Johannesburg 2340 2340
Port Elizabeth 2100 2100
Pretoria 1100 1100
TOTAL 11 590 11 791
2010 Research Agenda Reflections
• National/ international network of researchers– Methodology– Sampling– Translations
• Partnerships with host cities/ regions• National and host city level impacts
Lessons
• Knowledge management critically important to inform future bidding and planning for mega-events in developing contexts
• Willingness and commitment to undertake research• Partnerships and interdisciplinary capacity from a range
of stakeholders essential• What is required:
– Mobilise resources– Leverage buy-in
• Adopt an integrated approach• PLAN FOR RESEARCH
Thank You
Prof Kamilla Swart and Prof Urmilla [email protected] and [email protected]