Developing and Delivering LSTF Projects in Tyne and Wear

Nicolas Clennett BSc MBA CMILT FCIHT

Outline of Presentation

•Background •Schools Go Smarter (SGS)•Go Smarter to Work (GSW)•Key Lessons Learned

Background

• Key Component 2011/15 (Schools Go Smarter)• Large Bid 2012/15• Small Revised Bid (Go Smarter to Work)• Extension 2014/15 (SGS + GSW)• Revenue 2015/16 (linked to SEP) (SGS + GSW)

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Travel to School

Analysis shows over 25% reduction in journey times during school holidays during AM peak

Journey time reduction on LTP corridors during school holidays (2009/10)

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Aims of Schools Go Smarter

• To reduce congestion and make journey times more reliable and predictable which will benefit the economy

• To increase the proportion of journeys made by low-carbon and sustainable forms of travel with reduced carbon emissions

• To encourage active travel as a form of transport to increase the levels of physical activity amongst young people with significant health benefits

• To reduce the volume of motorised traffic at the start and finish of the school day to improve safety around school entrances

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Delivering Schools Go Smarter

• 18 projects in 4 main themes:• Active Travel• Road Safety• Infrastructure• Marketing and Promotion

• Internal and external delivery partners:• Tyne and Wear Local Authorities and Nexus• Living Streets and Sustrans

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Informing School Selection

Source: Local Authorities 2011, School Census 2009 or 2008

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Active Travel

• Balance Bikes • Living Streets

– Walk Once a Week – Free Your Feet / Campaign in a

Box – Transition– Inclusive

• Sustrans– Bike It– FEAT 1st– Active Travel Hubs

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Road Safety

• Child Pedestrian Training • Theatre in Education • Parking at Schools

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Infrastructure

Grants to School– Funding bike (scooter) sheds

within schools, providing safe places for pupils to store their bicycles

– Other works might include new school paths, pool bikes, bike trailers and tools

School Links– Funding infrastructure works,

making it easier to cycle or walk to school

– Work can include resurfacing cycle paths or installing new pedestrian crossings

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Marketing and Promotion

• Bus Induction• Promotion of Public

Transport• Travel Matters• Cycle Induction (new)• Communications– Branding– Campaigns

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Preliminary Results – Car Use

• Between the 2011/2012 and 2013/2014 school year the proportion of children travelling to school by car fell from 31% to 27%

• The reduction in car use at primary schools is more pronounced compared to the impact at secondary schools

Source: Tyne and Wear Hands Up Survey

Background

• Evidence of Need:– Third most congested link on the Strategic Road Network;– ‘Access to Tyne and Wear City Region Study’ (Dft 2010):• Congestion on the A1 Western Bypass is the most

important transport-related challenge for the local economy.• The main cause of congestion on the A1 Western

Bypass is journey to work trips to Team Valley, Metrocentre and Newcastle.

Go Smarter to Work

• Primary Objectives:– Reduce Car Trips

• Minimise congestion• Remove barrier to growth

– Promote Sustainable Modes• Increase physical activity• Improve health

– Increase Employment Pool• Diversify the economy

• Secondary Objectives:– Reduce Carbon Emissions

• Improve air quality

– Improve Road Safety• Reduce accident rate• Improve safety of vulnerable

road users

– Reduce Inequality• Enhance social equality

GSW Packages

• Infrastructure Investment• Improved Information• Job Seekers Support• Behaviour Change Programme

Infrastructure: Cycle Parking

• The Nexus strategy for secure cycle facilities is to provide an evolving hierarchy of provision that reflects differing levels of demand at Metro stations and other key public transport locations.

• Level One - Cycle Pods• Level Two - Cycle Lockers• Level Three - Cycle Hubs

Improved Information:

Jobseekers Support: Green Light to Work

The Green Light to Work scheme was launched in June 2013 and provides low-cost scooter for those who have been offered work or training, but have no other transport option to get them there.

Employment Areas• Behaviour Change Focussed on four key Employment

Areas served by A1 Gateshead Western Bypass:

Employment Area Facts

Metrocentre 10,000 employees38% travel by single occupancy vehicle

NewcastleGateshead 80,000 employees39% travel by single occupancy vehicle

Team Valley 18,000 employees64% travel by single occupancy vehicle

Washington 10,000 employees68% travel by single occupancy vehicle

What’s Involved for Businesses

• Engagement• Survey• Other information to gather

– Policies related to travel and working styles and patterns? – Facilities to support active travellers?– How many car parking spaces? Priority to car sharers?– Cost of shuttle buses or taxis (if appropriate)– Office layout supportive of new ways of working?

Leads to Toolkit Action Plan

Toolkit of Measures•Cycle Smart•Drive Smart•Ticket Smart•Travel Smart•Walk Smart•Work Smart•Matched Funding

Toolkit Eligibility

Key Lessons Learned

Communications• Historic brands have not worked• Go Smarter brand is integral through all our work• Strong brand identity • Scheduled plan of targeted campaigns throughout

each year• Website – www.gosmarter.co.uk• Integrated PR and Social Media• Events

Partnership Working• Shared objectives• Communications protocol• Local politics and cultures• Fairness• Individual characters and personalities• Making tough decisions