developing a strategic marketing plan for small businesses
DESCRIPTION
Marketing can be overwhelming for any small business owner. Learn where to start and how to determine what tool is perfect for your business. We review the most common tools and the pros and cons or each.TRANSCRIPT
Strategic Marketing Kristin Slice, MA
Marketing Stats • 60% of small business plan on increasing their
use of networking, speaking and tradeshows in 2012.• In 2010, use of print advertising dropped by
33%; use of print Yellow Pages declined 18 %; and use of direct mail decreased 26 %. • 51 percent of local merchants get at least one
online marketing sales call a week, with 10 percent getting called almost on a daily basis.
Everything I learned about marketing…
A Different World
• Relationship Building • People Purchase Differently • Value Based
43% of consumers report doing some type of research before they buy (AMP Agency)
• Leveraging Tools and Resources• Creating System • Not focused on Pure Lead Generation
Inbound marketing-dominated organizations experience a 61% lower cost per lead . (Hubspot, 2012)
Watcha got there? I’ll take it!
Marketing versus Sales
Marketing Strategy
What is the purpose of your car ?
Where are you going?
Engine- Sales
Marketing – The Body
Marketing Strategy
Engine- Sales
Without the proper strategy your marketing could look more like this….
Marketing Strategy
• Goals• Target Audience • Unique Value Message• What tools are going to be the most effective? • Do all of the tools work together?
Example: Guille
• Background• Problem• Goal • Solutions • Results
Marketing Tools
Advertising
• Definition • When it is the most
effective? • Common mistakes
Marketing Tools
Direct Mail• Definition • When it is the most
effective? • Common mistakes
Marketing Tools Website
• Definition • When it is the most
effective? • Common mistakes
Marketing Tools Social Media • Definition
• When it is the most effective?
• Common mistakes
Good Marketing / Bad Marketing
Good Marketing / Bad Marketing
Good Marketing / Bad Marketing
Good Marketing / Bad Marketing
Good Marketing / Bad Marketing
Results
• Create a Strategy • Find Resources and
Research • Execute Campaign
(6-7 touches) • Call to Action / Ask for
Business • Monitor and Repeat
Conclusion
Conclusion