developing a ‘professional online profile’ #iwd2017
TRANSCRIPT
Developing a Professional Online Profile
International Women’s Day #IWD2017 #BeBoldForChangeThe University of Sheffield and Sheffield Hallam University
Kirsty Bowen (TUoS)
Sue Beckingham (SHU)
This workshop is aimed at women in either academic or professional roles who would like to learn how to effectively use social media platforms, like Twitter and LinkedIn etc.
You will find out how to create a profile online and how to use social media to build your contacts, help your reputation and increase engagement with your work.
The workshop will be led by Kirsty Bowen, Media Relations Officer (TUoS) and Sue Beckingham, Senior Lecturer in Information Systems (SHU) who was named as one of the Top 50 UK Higher Education Social Media Influencers in 2015.
International Women’s Day #IWD2017 #BeBoldForChange
Kirsty Bowen
International Women’s Day #IWD2017 #BeBoldForChange
My experience:
Communications Officer, Energy 2050Media Relations Officer
Previous digital communications roles at the University of Sheffield, Sheffield Students’ Union and Sheffield Theatres
International Women’s Day #IWD2017 #BeBoldForChange
What should I use social media for?
The power of social media
International Women’s Day #IWD2017 #BeBoldForChange
Personal vs Professional
International Women’s Day #IWD2017 #BeBoldForChange
Personal Professional
Top tips for digital communications
1. Pick a good screen name
International Women’s Day #IWD2017 #BeBoldForChange
Top tips for digital communications
2. Pick a good avatar
International Women’s Day #IWD2017 #BeBoldForChange
Top tips for digital communications
3. Perfect your profile
International Women’s Day #IWD2017 #BeBoldForChange
Top tips for digital communications
4. Perfect your posts
International Women’s Day #IWD2017 #BeBoldForChange
Top tips for digital communications
Add value
Information, analysis, assistance, entertainment
International Women’s Day #IWD2017 #BeBoldForChange
The pitfalls
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Understand the purpose
Curate carefully
Post with caution
Remember this is forever
Sue Beckingham
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Examples of where I have developed a professional online presence
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Professional profile: experience, skills, recommendations, projects, publications www.linkedin.com/in/suebeckingham
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@suebecks
Follow professionals, organisations and companies
Access to multimedia resources: video, audio, web pages, PDFs
Valued connections filter useful information
Engage in the weekly learning and teaching chat #LTHEchatWednesday 8pm
Group DM chats for collaborative work
Space to share my work: blog posts, publications and presentations
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My blog: sharing information on the use of social media for learninghttps://socialmediaforlearning.com/
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Share:presentationsdocumentsInfographicsvideos
Embed in:LinkedIn profileblogwebsite
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Curating articles on MOOCs http://www.scoop.it/t/taking-a-look-at-moocs
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Curated collection of themed pin boardshttps://uk.pinterest.com/suebecks/
Professional online image tips
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Clear profile
Serendipity
Reciprocity
Links
Interconnectedness
Good photo
Activity
The
5 Cs
Connecting
Communicating
CuratingCollaborating
Creating
International Women’s Day #IWD2017 #BeBoldForChange
Activity 1. Connecting:
As a digital professional how can I develop a professional online network?2. Communicating:
As a digital professional how can I disseminate my scholarly outputs?3. Curating:
As a digital professional how can I build and share collections of resources and innovative practice?
4. Collaborating: As a digital professional how can I develop collaborative working partnerships with my peers (and students)?
5. Creating: As a digital professional how can I showcase innovative practice and openly share this with other professionals?
International Women’s Day #IWD2017 #BeBoldForChange
1. Connecting
• Consider who you are already connected to.
• Who are your second degree connections?
• What new connections could help you explore new research, different approaches to teaching, expand your personal learning network?
• What online spaces may facilitate connecting with others?
International Women’s Day #IWD2017 #BeBoldForChange
2. Communicating
• Consider how you currently communicate online.
• What information would you like to communicate?
• Would you like feedback on your communications?
• Where could you raise questions online?
• What online spaces may facilitate communicating?
International Women’s Day #IWD2017 #BeBoldForChange
3. Curating
• Consider how you currently curate scholarly information.
• How could you make this information more easily finable?
• What value would open curation bring to others?
• What online spaces may facilitate curation?
International Women’s Day #IWD2017 #BeBoldForChange
4. Collaborating
• Consider how you currently collaborate with others.
• In what ways could asynchronous collaboration be of value?
• How could digital collaboration save you time?
• What online spaces may facilitate collaboration?
International Women’s Day #IWD2017 #BeBoldForChange
5. Creating
• Consider how you currently create information.
• Aside from text what other mediums might be used for creating?
• How could co-creation enhance the way you work, learn or teach?
• What online spaces may facilitate creating?
International Women’s Day #IWD2017 #BeBoldForChange
IWD useful online links• Twitter
https://twitter.com/womensday• Facebook https://www.facebook.com/Internationalwomensday/• LinkedIn Group https://
www.linkedin.com/groups/1406777/profile• Pinterest
https://uk.pinterest.com/womensday/pins/• YouTube https://
www.youtube.com/playlist?list=PL7cDlk6MgWeBQVEltfaiPb5s5hf0DtYq9
• International Women's Day logo https://www.internationalwomensday.com/Logo
International Women’s Day #IWD2017 #BeBoldForChange