BUILDERS MARKETING AND SALES GROUP

You build the homes. We build the sales.T O TA L S A L E S A N D M A R K E T I N G S U P P O R T F O R N E W H O M E B U I L D E R S

BUILDERS MARKETING AND SALES GROUP – BUILDER SOLUTIONS BASED ON ROCK SOLID RESEARCH

Building a community and marketing a community require very different skill sets.

YOUR STRENGTH is in selling the builder’s product, quality of construction and location.OUR STRENGTH is in using our vast resourcesand expertise to support you in effectively marketingthe builder and the community.

n SALES AND MARKETING SUPPORT – a staff of specialists in new construction marketingto guide you to sales success

n ADVERTISING – comprehensive advertisingservices including ad schedules, design and placement

n MARKETING – planning, budgeting andimplementing an overall marketing campaigndesigned to position your builder for success

n AGENCY SERVICES – a resourceful staffprovides design and coordination services for yourbuilder’s printed materials, web presence, signageand special events.

Together we are a powerful force in creating a successful sales and marketing environment for yourbuilder. That’s why there’s never been a better timefor your builder and you to work withPRUDENTIAL FOX & ROACH ANDOUR BUILDERS MARKETINGAND SALES GROUP.Our successful strategies can help you develop yourbest success potential.

VISIT US ATWWW.PFRBUILDERSMARKETING.COM

TOTAL SALES AND MARKETING SUPPORT FOR BUILDERS OF NEW HOME COMMUNITIES.

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VISIT US AT WWW.PFRBUILDERSMARKETING.COM

ABOUT US

For almost 20 years,BuildersMarketing and Sales Group hasenjoyed many successful projects formore than 1,400 communities andover 500 builders.Ideally positionedto become a builder’s marketing teamwhile enjoying a close relationship tothe real estate community,BuildersMarketing and Sales Group has anenviable link to the marketplace,giving builders tremendous access to the buying audience.

With more than 20 team members,Builders Marketing covers the Tri-State area lead by Regional andMarketing Managers who overseethe following products:

•Marketing comps

•Product evaluation

•Architectural critique

•Competitive pricing analysis

•Marketing plans

•Marketing budgets

•Design and development ofcollateral marketing materials

•Ad creation and placement

•Sales team development andmanagement

•Coordination ofsales centersand model homes

In addition to the Sales andMarketing managers,our creativeteam,Builders Marketing DesignGroup,offers full service marketingand advertising services.Frombranding to specific products,our team ofprofessionals can help give you the edge for better planning,better execution and ultimately,better sales advantages.

FLEXIBLE MARKETING SUPPORT FOR BUILDERS OF NEW HOMES

BUILDERS MARKETING AND SALES GROUP

Our Services.O U R PA R T N E R S H I P P R O V I D E S Y O U W I T H O U T S TA N D I N G B E N E F I T S A N D VA L U E

Tell Us What You Need!Our service menu is customizable. We can help you at many support levels and for any community size. We provide

services for one home or 1,000 homes—no community is too big or too small to benefit from our marketing strate-

gies and solutions. Our design and marketing group can support you as you manage the community or, if you prefer,

you can refer the management of the community to the Builders Marketing & Sales Group.[ ]n SALES AND MARKETING n ARCHITECTURAL REVIEW n ADVERTISING AND MARKETING n MARKET POSITIONING n

BUILDERS MARKETING SERVICES

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E Three Views...On the Waterfront

Condo Lifestyles in the City

Scintillating Suburban Condos

Resort Condos: Hot, Hot, Hot!

City Tax Incentives & Parkominium

Redesigned PFR New Homes Guide –Agent- and Consumer-Friendly!

234556

TRENDSTRENDSThe condo market is hot. In fact,

condo sales, which accounted for6% of home sales in the 1980s, nowcomprise 13% of home sales in theUnited States. Unlike prior condobooms, which were more geographic-ally concentrated, the increased demand is occurring nationwide.

What may have once been limited toresort or urban areas is now transform-ing suburbia too. In fact over the lastthree years, all regions have reportedincreases in condo purchases up from55% to 75%. One might expect condodemand to have dropped as lowermortgage rates and low down payment

requirements made single-familyhomes more affordable in recent years.But in reality, the reverse is happening.

What is driving condo demand?

Condo demand is up along with sharpincreases in sale prices. In the last threeyears, condo prices have soared sub-stantially exceeding even the rapidincrease in single-family home prices.Between 2000 and 2003, the NationalReal Estate Investor reports that themedian price of single-family homesrose by 22%. Over the same time period, condo prices rose by 47%,making condo sales purchases a verylucrative investment.

Condos are also hot because of demo-graphic changes, lifestyle choices andeconomics. These new lifestyle home-owners, young educated workers, olderchildless households, and immigrantsprefer the convenience and luxuriousamenities that come with today’s multi-family homes. As a result, today’s condobuyers fall into all categories.

Continued on page 2…

MORAVIAN AT BOOK BINDERS

If your client is looking for character,the Moravian at the old Bookbindersin Philadelphia has it. In fact, theMoravian excavation has turned intobeing quite an archaeological find anda true destination for owning a bit ofhistory in a rich historical district.When its foundation was excavated, a3,000-year-old spearpoint was found.The project archaeologist, present dur-ing the excavation process, identifiedthe four-inch-long crafted stoneimplement. Another notable find wasan eight-foot long log with a three-inch diameter hole in the middle. Thisartifact dated back to the very earlydays of Philadelphia when the build-ings were served by wooden wells andwater pipes. n

Choose from 7 different models, up to 3 bedrooms at $995,000 – $1,285,000.Contact: Laurie Phillips at 215-790-5644Developed and built by Renaissance Properties.

New Standards inCondo Living

YORKSQUARE

Old City Philadelphia is bustling withnew condo construction. YorkSquare,contemporary style luxury new urban loftcondominiums, offers terraces and bal-conies, 24-hour concierge service, secureunder-ground parking, a total buildingsecurity and fire alarm system and pre-wired high speed Internet and digitalcable. Stainless steel appliances contrastwith natural materials resulting in high-tech and high style. n

Two bedrooms starting at $459,000 to a 4,000 sq. ft. penthouse at $1.975 million.Sales Center: 205 N. 3rd St., 11 am–5pm 7 days.Developed by Berkshire Vine Street, LPwww.yorksquarelofts.com.

Keeping Pace with New Home Construction

Condo Craze Spawns Luxury Living

FIND THESE CONDOMINIUMS AT WWW.NEWHOMESFOXROACH.COM. FULL BROCHURES AVAILABLE.

TO HAVE YOUR PROPERTY REVIEWED IN TRENDS, CONTACT DIANE NEFF AT DNEFF@FOXROACH.COM

A S E R V I C E F R O M P R U D E N T I A L F O X & R O A C H , R E A L T O R S • V O L U M E O N E • I S S U E O N E

NEW CONSTRUCTION

10th, 11th & 12th Streets at Wallace Street & Green Street, Philadelphia

Spring Arts Point.THE START OF A RENAISSANCE

Contemporary Exterior Design Garages and Deeded Parking Spaces

Developed by New Urban Ventures

Philadelphia’s first development recognized by the Delaware Valley SmartGrowth Alliance

It’s Your HomeIt’s Your NeighborhoodIt’s Your CommunityIt’s Your City

SmartGrowth has recognized Spring Arts Point for it’s “site design, the affordability of the units, the diversity of exterior materials and the extent

of which the surrounding community participated in the planning process.”

NEW CONSTRUCTION

2nd and Lombard StreetsLuxury homes in the heart of Society Hill

www.libertycourt.com

WHERE THE CITY MEETS YOUR DOORSTEP

Liberty Court is a joint venture development of AFC/Altman Group

Billboards& Banners

Newsletters

Web Sites

n Presence on our website atwww.pfrbuildersmarketing.com

n Builder branding and logo design

n Advertising design

n Media placement (with cost advantages)

n Builder website design

n Signage design and production

n Directional sign placement

n Floor plans, site plans and building renderings

n Brochures and collateral sales materials

n Direct mail

n Sales center displays

n Special event theme development,planning and coordination

MENU OF SERVICES:

Tradition Homes provides uncompromising dedica-tion to customers, while building homes of outstandingvalue. To achieve this, company principals, Andrew F.(Andy) Martin and John B. Canuso, Jr., offer a level ofexperience and knowledge that is unique in the indus-try. Andy has 25 years of new home building experi-ence, and John, a fourth generation builder, grew up inthe industry. Recognized nationally and regionally withawards for construction excellence, Andy and Johnhave earned the respect of their peers, of the munici-palities where they build, and, most importantly, ofhomebuyers.

Over 30 percent of Tradition Homes sales are fromcustomer referrals. This is the best indication of cus-tomer satisfaction and a reflection of the quality andvalue Tradition Homes provides. Customer service isthe #1 priority, and it drives every aspect of business.Tradition Homes offers a personal approach to home-building and you’ll notice the difference. A knowledge-able sales and building team is there to educate andinform, help with decisions, answer questions, andaddress concerns. Every day, Andy is on-site, oversee-ing all aspects of construction, and ensuring that quali-ty is built in, from the ground up. When each home is

delivered, there are no items on the walk-through list.If a problem or concern arises in the first year of ahome, service is on call, available around the clock.Building a new home is a special and rewarding expe-rience for our homeowners. Tradition Homes, choosessought-after locations that are convenient to work,good schools, shopping, and services. The homes bal-ance timeless design with the features and amenitiesthat make new homes very appealing. Tradition Homesrelies on traditional craftsmanship and the best newtechniques and materials to create quality homes thatare easy to maintain. Buyers can customize to their per-sonal tastes, needs, and desires with a wide selection ofoptions and upgrades.

Tradition Homes works hard to serve you better.The homes achieve a superior level of customer satis-faction during construction, at closing, and for years tocome. A great home in the right location is a solidinvestment in things that count . . . family, a betterlifestyle, and a secure future. Tradition Homes:Building on Tradition.

Tradition Homes, A Young Company Built onA Foundation of 30 Years Experience

Artist’s concept for illustrative purposes only and may not represent actual site conditions and/or landscaping. Developer and/or builder reserve the right to modify plans. Site plan is not shown to scale.

At Tradition Homes…The Customer Comes First!

Our commitment to you extends beyond settlement day. Weprovide each homeowner with a written warranty, a new home orientation pre-closing walkthrough, a 30 day post

closing walkthrough, an 11 month walkthrough and a 24-houremergency service process. Our totally integrated system of

warranty services is performed by a trained staff of office personnel and field technicians. We think you’ll be delighted

by the results of the extensive service program and quality building techniques at Tradition Homes.

Quality, Experience and a Tradition of Excellenceis the Foundation We’re Built On!

At Tradition Homes…The Customer Comes First!

Our commitment to you extends beyond settlement day. We provide each homeowner with a written warranty, a new home orientation pre-closing walkthrough, a 30 day post

closing walkthrough, an 11 month walkthrough and a 24-houremergency service process. Our totally integrated system of

warranty services is performed by a trained staff of office personnel and field technicians. We think you’ll be delighted by the results of the extensive service program and quality

building techniques at Tradition Homes.

Quality, Experience and a Tradition of Excellenceis the Foundation We’re Built On!

Logos/Identity

Flyers

Brochures & Pocket Folders

Property Promotions

Site PlansFloor Plans

Transit Advertising

Sales Center Material Special Builder Events

Dimensional Renderings

230 N. Columbus Boulevard Philadelphia PA 19106 | Open Mon—Sat 10am–5pm | Sun 12pm–5pm

An exclusive Philadelphia property by DRDG.

Philadelphia’s only rooftop infinity pool

215.925.1333 marinaviewcondos.com

Acousticsdesigned tominimizesound transmission

Parkingincluded,additionalspacesavailable

In addition to spectacular views, Marina View Towers has amenities unlike any other building in Center City—high-speed elevators, the incredible sundeck and rooftop infinity pool with a 360° edge, and a building designed to minimize the intrusion of the surrounding city. Response has been remarkable, but city and river views are stillavailable. Don’t miss out—act now. Choice residences are going fast!

More. Unique. Amenities. More. Unique. Amenities.

High-speed elevators

Ads & Advertising Budgets

BUILDERS MARKETING AND SALES GROUP

You build the homes.We build the sales.TOTAL SALES AND MARKETING SUPPORT FOR NEW HOME BUILDERS

BUILDERS MARKETING AND SALES GROUP – BUILDER SOLUTIONS BASED ON ROCK SOLID RESEARCH

Building a community and marketing a community require very different skill sets.

YOUR STRENGTHis in selling the builder’s product,quality of construction and location.OUR STRENGTHis in using our vast resourcesand expertise to support you in effectively marketingthe builder and the community.

n SALES AND MARKETING SUPPORT– a staff of specialists in new construction marketingto guide you to sales success

n ADVERTISING– comprehensive advertisingservices including ad schedules,design and placement

n MARKETING– planning,budgeting andimplementing an overall marketing campaigndesigned to position your builder for success

n AGENCY SERVICES– a resourceful staffprovides design and coordination services for yourbuilder’s printed materials,web presence,signageand special events.

Together we are a powerful force in creating a successful sales and marketing environment for yourbuilder.That’s why there’s never been a better timefor your builder and you to work withPRUDENTIAL FOX&ROACH ANDOUR BUILDERS MARKETINGAND SALES GROUP.Our successful strategies can help you develop yourbest success potential.

VISIT US ATWWW.PFRBUILDERSMARKETING.COM

TOTAL SALES AND MARKETING SUPPORT FOR BUILDERS OF NEW HOME COMMUNITIES.[ ]

VISIT US AT WWW.PFRBUILDERSMARKETING.COM

ABOUT US

For almost 20 years, BuildersMarketing and Sales Group hasenjoyed many successful projects formore than 1,400 communities andover 500 builders. Ideally positionedto become a builder’s marketing teamwhile enjoying a close relationship tothe real estate community, BuildersMarketing and Sales Group has anenviable link to the marketplace,giving builders tremendous access to the buying audience.

With more than 20 team members,Builders Marketing covers the Tri-State area lead by Regional andMarketing Managers who overseethe following products:

• Marketing comps

• Product evaluation

• Architectural critique

• Competitive pricing analysis

• Marketing plans

• Marketing budgets

• Design and development ofcollateral marketing materials

• Ad creation and placement

• Sales team development andmanagement

• Coordination of sales centersand model homes

In addition to the Sales andMarketing managers, our creativeteam, Builders Marketing DesignGroup, offers full service marketingand advertising services. Frombranding to specific products, our team of professionals can help give you the edge for better planning,better execution and ultimately,better sales advantages.

FLEXIBLE MARKETING SUPPORT FOR BUILDERS OF NEW HOMES