develop your mindset for wealth
TRANSCRIPT
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Develop Your Mindset for WealthInspiring Courage and Confidence for Prosperity and Success
Chris Cooper www.bemoreachievemore.com Dec 2009
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Develop Your Mindset for Wealth
Who should read this document?
If you are wishing to develop greater personal wealth (and add more value to others
in the process) while developing a balanced fulfilled life, then this is for you. If you are
looking for the keys to help you, then there are significant principles you may well find
very helpful.
Even though our lives can be very busy, it is very helpful to stop, think and course
correct. Otherwise we can drift aimlessly. Rather than make the most of ourselves.
My intention is to share some of my thoughts in conjunction with one of the most
influential personal development books ever written. In this document, I am referring
to ‘The Science of Getting Rich’ by Wallace D. Wattles, with the aim of bringing
greater modern day clarity to it.
There is a more detailed and experiential downloadable wealth programme that will
be available for purchase at www.bemoreachievemore.com in early 2010. This will be
an ideal companion to studying and reflecting upon the book, whether within a tele-
seminar group or individually. The book provides a vehicle to discuss some of the
most important themes of wealth creation and personal development.
In this version, I include some of the introductory chapters of this programme
ie background to the book, some considerations if you decide to read it and
10 high value mindset principles. If you successfully implement the latter you
will be well on your way to achieving greater prosperity and success.
Background to ‘The Science of Getting Rich’ and why study it?
Wallace D. Wattles was born in the United States in the mid 1800’s. In 1896 in
Chicago, he stumbled upon a ‘Secret’. Who gave him it we are not sure. By 1910,
application of this secret had transformed the performance of a failed businessman
into a wealthy entrepreneur and Wallace decided to share these principles in ‘The
Science of Getting Rich’. He also wrote ‘The Science of Being Great’ and ‘The
Science of Being Well’. Only a year after writing the latter, he wasn’t so well and died!
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Many people have taken these principles and put them to great use. I was introduced
to the book by a personal mentor of mine, Helen Urwin back in 2005. Helen had
studied the principles with Bob Proctor, who puts much of his success down to the
application of this book and ‘Think and Grow Rich’ by Napolean Hill. Both books have
become part of a core that I enjoy studying on an ongoing basis.
So why do I love these books? At the age of 30, I wrote down what my life would be
like when I was 40. At the time this vision seemed impossible. I imagined a wonderful
wife, family, 5 bedroom home in the country and great abundance. Living on my own,
feeling broke with the mortgage from a small flat in London, nothing seemed further
from reality. Ten years later at my 40th birthday party, I stood outside the very home I
had visualised with my wife and son and I shared how my thoughts had come true.
Now in December 2009, the next part of the equation is about to arrive. Another baby
is due in early January! If I hadn’t read these books and continuously visualised a
second child, I may have given up hope. However, despite some difficulties and
losses, we never lost our faith.
‘The Science of Getting Rich’ amongst other studies helped me understand how it
was that I had achieved what I had achieved. It has become one of several books that
I keep close to me at all times. Each time I study it, I learn more. It is from running 33
tele-seminars in 2009 that I am writing these notes.
Owning a business that develops people www.cc1consulting.com, I decided in 2008
to begin running some tele-seminars on ‘The Science of Getting Rich’ . To share it
with colleagues and friends who might benefit. The success some people achieved
from these calls has at times, been astounding. From this beginning and being part of
Mastermind programmes, my own personal development brand
www.bemoreachievemore.com emerged.
I am now literally living my dream as I have made the transition from big corporate
roles to fulfilling my passion for helping others realise their potential. To some, this
may seem ‘soft’ compared to the millions of pounds of money I stripped out of
businesses. The reality though is that this is the most rewarding and added value
work I have ever done.
The notes below are some of my key learnings and tips inspired by ‘The Science of
Getting Rich’. There are a lot more! They are ideal if you are interested in developing
yourself by using the the book as a study vehicle with me or just deepening your
understanding of it yourself. You might also decide to share this information with
others. That is fine. Please share the gift!
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A few considerations if you want to read ‘The Science of Getting Rich’
I want to say a few things about the book first:
1. It is focused on getting rich. However, the principles are equally applicable to
other aspects of your life. When it was written in 1910 in the USA, wealth was at the
forefront of many minds. Times were tough. So I guess this was a clever marketing
title. I say this as a few people have been put off reading it because the title sits
uncomfortably with their beliefs. If it does, ask yourself why? Then my
recommendation is read it anyway. The book is rich in content whether financial
wealth is important to you or not.
2. If you are finding the present recession tough, it is a good time to study. At
present, there is so much happening in the world. It is important to keep things in
perspective and keep on learning. It is through continuous learning that we raise our
awareness to play a bigger game. As I say in my own Wealth programme, ‘The
Wealth Keys Retreat’, more millionaires tend to be made in a recessionary period
than in boom times. When everyone else is struggling, if you have cash, the bargain
of the century will open up to you when things hit rock bottom.
3. Invest in YOU. I am a strong advocate of this, having invested a significant sum in
my own development. Coming from a free school system, many of us do not put a
value on our own education, when in reality, we are the most important asset. Instead,
we invest in assets that depreciate such as cars. Be wise where you put your money.
However, don’t be afraid to invest wisely in your own education. If you do not have the
funds, research the best books to read and start a daily discipline of exercising your
mind with positive material.
4. There are some concepts in this book that may seem very strange. Be open
minded. Wallace is also passionate to the point of being very blunt. For example, he
talks about making this the only book you study. It is his opinion. Take what is useful
to you and if something does not sit with you, again, ask yourself why? In my view,
there are a number of other works well worth studying. Also, the way it is written
means it can be better to study as a group.
5. I find this book has given me a greater appreciation of the strengths,
weaknesses and opportunities for business. As a business consultant, these
distinctions are very powerful and can give a different perspective on things. They do,
of course, need to be shared in a very grounded commercial way. One of my clients
discussed these principles with a potential employer. The interviewer was so
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impressed that he took the job description off the table and said ‘can we discuss a
bigger role instead’? He was delighted to land the larger job.
6. Be aware that words such as ‘God’, ‘the universe’, ‘a thinking stuff’ will get
mentioned. For some, including myself, not brought up with religion or spiritualthings, this may seem strange and uncomfortable. For others, it may challenge your
pre-existing thinking. Although everyone I have worked with who has strong beliefs
has been able to get their head around the content. To me, it opened up a new
perspective and helped me think about things in a different way, which I am really
grateful for!
7. This book was the source inspiration for the very successful movie ‘The
Secret’.The story of how Rhonda Byrne read this book and then turned it into the
movie is very powerful. Three of the people in the latest movie ‘Beyond the Secret’ I
have had the pleasure of talking too personally. I find this quite remarkable and a
demonstration of what is termed ‘the Law of Attraction’ in action. Here I am with Bob
Proctor. I see Bob as the elder statement of the personal development industry and a
truly inspirational person. I imagined myself meeting him and I did.
Gaining inspiration and knowledge from people who have achieved is so valuable.You can download from www.bemoreachievemore.com for free, interviews I did with
Milos Stankovich MBE and Mette Bloch. Milos was a Bosnian war hero and
interpreter to General Rose. He then became the first person in the UK to be arrested
for treason since the second world war. It took him 10 years to clear his name. Talk
about a roller coaster. Mette Bloch is a twice world champion rower, celebrity and
motivational speaker from Denmark.
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For 2010, telephone interviews with a movie star and also world record holding
Transatlantic rower have been arranged. You could be in the audience putting a
question to them if you also imagine yourself there and take action!
8. To really embed some of the principles of this book, studying it with others is
very helpful (The Power of the Mastermind). You gain very different perspectives
and new learning. This is why I chose to run a ‘Science of Getting Rich Tele-seminar’
and also ‘Think and Grow Rich’. Each time I run such programmes, I also gain a
deeper insight. Of course, though, the books are just a vehicle for lots of added value
conversation. If you want to join a programme, then let me know. If not, then feel free
to use this material for your own personal study or share with others with my
compliments!
Napoleon Hill in his book ‘Think and Grow Rich’, talks about the ‘Power of the
Mastermind’ and how the greatest achievers ‘Mastermind’ with others to accelerate
progress on the journey. I get many comments from people about how studying such
materials in a group adds so much more inspiration, insight and value.
9. These are only 10 Key Tips picked up through many hours studying the
book. With of course my own interpretations. You will find other things that really
resonate with you. The book, although short, is very rich with content. In the fuller
version, I will provide a chapter by chapter summary, some actions and also some
links to video commentary to help explain it.
In addition, you will gain my broader perspectives from my experience of studying
with a number of the worlds’ top personal development and business experts.
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TEN HIGH VALUE MINDSET PRINCIPLES
1. ‘What you ‘THINK’ and how you ‘FEEL’ determines your ‘ACTIONS’
which determine your ‘RESULTS’.
The book suggests you must take action in a certain way. If you do, you will become
wealthy and achieve the results you want to achieve. It all starts with thought.
We are all thought controlled beings and we have the power to develop the discipline
to control our thinking. To become a true master in life, you must first learn to control
yourself. It is tough because we usually spend so many years not fully in control. If
you don’t control your thinking, your life can be like a ball continually bouncing around
in a pin ball machine from one thing to another without a clear direction.
In the follow up to this document, and within Be More.Achieve More. newsletters and
blogs, I will keep giving you ideas and tips to do this. Having spent a number of years
researching everything I can to help make this process easier, I can help you shortcut
the process.
2. You must take responsibility for what you want. Do not let your
direction in life be governed by others, by the government, economy,
newspapers, the TV, your boss. Or as my wife pointed out while proof
reading this for me ‘a 3.5 year old in a demanding mood’!
Much of the coaching work I do is about shifting people from being at effect with the
world into one where they set their own agenda. You must learn to control your own
thoughts and decide upon your own outcomes (your vision). Rather than always
getting enrolled into other peoples ideas. If people complain and see the world is
going backwards, smile and ignore them. By getting into action and achieving your
results, you become an example that demonstrates otherwise.
Chris Cooper• email: [email protected] • www.bemoreachievemore.com
Action 1: To increase your wealth, it will first help to commit to yourself to doeverything you can to take control and direct your thoughts towards what you
want. Keep them away from any thought of lack. If you find yourself talking
negatively, then stop yourself and tell the story in a more positive way.
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3. Success in life is becoming WHAT YOU WANT TO BE.
Yes YOU! It is not about how much money you’re earning right now. Although moneycan be an indicator of how much value you are adding to others. It is about becoming
the person that you dream to be! That is true wealth. How many people do you know
who live with regrets of what could have been? However, their time is running out!
How many people are really financially rich but still miserable. Become what you want
to be and if you do become rich, grow yourself in such a way that you can really make
the most of it.
A friend of mine John E. Regan, amongst his many talents is a very successful movie,
TV and theatre actor. In his book ‘Yes You Can‘ he says ‘You want to be a star in your own movie? Then set your own goals’.
Make sure that in becoming what you want to be, that you are MAKING THE MOST
OF YOURSELF. Your time is ticking away. Make the most of everyday. The time to act
is now!
Chris Cooper• email: [email protected] • www.bemoreachievemore.com
Action 3: Discover your PURPOSE. This is something that everyone who attends
the ‘Wealth Keys Retreat’ comes away with. I give a personal guarantee that if
they do not, I will work with them per sonally until they do. This is something you
cannot easily achieve on your own.
Action 2 : Formulate what it is you want, ie your vision. Don’t expect it to be
easy. However, notice what motivates you, inspirational ideas, what you are
doing when you are at your happiest etc for clues. Make sure you write them
down. Although vision must come from you, inspiration and support from a
Mastermind group has been critical in the formulation of my vision. Working with
like minded souls is very valuable.
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4. GIVE AND YOU WILL RECEIVE.
One of the greatest pleasures in life is giving generously. No one appreciates the
person who does not reciprocate or hoards their money. There is a universal lawcalled ‘The law of Reciprocity’ that if you give to others, you will be rewarded in return.
Robert Cialdini in his famous book ‘The Psychology of Influence and Persuasion’
referred to this as one of the key factors of influence. Do not always expect it to come
in the form of money or from the person you give it too though!
I love the programme ‘The Secret Millionaire’ which we have in the UK. Here a very
wealthy entrepreneur goes under cover meeting local people in an underprivileged
area of the country. They then get to know people, establish the most worthy cases
and surprise them by giving them a cheque to help them. The summary from the
people who have been in the programme is that they have never felt better about
themselves.
5. Your CURRENT RESULTS are based on your CURRENT BELIEFS.
To be more successful, you must develop the beliefs of a more successful person.
Those people who succeed are prepared to challenge their own programming and
prepared to make changes. If they don’t, they get stuck in a rut and usually can’t see
the wood from the trees.
Chris Cooper• email: [email protected] • www.bemoreachievemore.com
Action 4: Make giving generously a principle both in your business and personal
life. Clearly do not go beyond your means. However, if you are generous to
others, people on the whole will be generous to you. Look for ways to give
added value to your clients.
Action 5: Your current beliefs towards money will be a key factor in achieving
financial wealth. We are brought up with many beliefs about money. Some bad.
For example, in fairy stories and movies, the bad person is often the wealthy
one. Religions often see money as bad. The reality though, is it is ‘who you
are’ and not ‘what you have’ that is key. A great person with money has the
means to add great benefit to others. Start to notice any negative self talk
about money and re-frame it in a more positive light. You may need to shift
your beliefs about money if you are to hold it in your hand.
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6. Accept the view that YOU CAN HAVE WHAT YOU WANT if you put your
mind to it!
Most people focus all their energy on the view that there is a limited supply. To break
away from this, we must think of what we want to think of, regardless of appearance
and also what others in disagreement may say.
‘To think truth regardless of appearances is laborious, and requires the expenditure of
more power than any other workman is called to perform’. Wallace D. Wattles
Wallace also says that most people build castles in their mind but never realise that
they could actually have what they want in their hands. It is hard to appreciate that we
could have exactly what we want. It might not arrive exactly when you want it but if
you act upon what you want, Wallace is saying that there is a universal intelligence
that is working to bring it to you.
Being completely open with you, I have been a very commercial business person and
having not been exposed to spiritual thinking, this has taken me a while to accept.
However, so many serendipitous situations have occurred over the last few years that
my conclusion is that there is more to life than I realised.
Take the pictures on the front page of this document. I heard about this great artist
called Louis Parsons. So I took a look at some of his pictures and loved them. We
then coincidentally met, became friends and I am now the owner of the pictures I fell
for. To me, they tell the story of how we can grow to achieve more. Louis recently ran
a creative workshop as part of my ‘Wealth Keys Retreat’ where people put their
visions of themselves onto canvas! So successful he is now coming next event as
well.
Chris Cooper• email: [email protected] • www.bemoreachievemore.com
Action 6: Follow your gut instinct on whether your vision is going to happen. If
your instinct says ‘yes’ then see it through. When I think of this, I can’t help
thinking of the TV show ‘The X Factor’ and also the story of how JK Rowling
created Harry Potter. Make sure that you do have some affinity for what you
want ie if you really can’t sing, choose something else. However, if you can,
remember JK Rowling creating Harry Potter in a bedsit and her remarkable
achievements.
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7. Every living thing must seek for the enlargement of its life.
Every fact we learn leads to the learning of another fact. Every talent we cultivate
brings to us the learning of another fact; knowledge is continually increasing. We are
subject to the urge of life. We must, therefore ‘Be More to Achieve More’. It is nice to
know that after much consideration my brand name works!
Is it not true that we are continuously evolving? I remember starting work at Mars
Confectionery in the early 90‘s and not even having a computer. Today I am typing
this on a beautiful Apple Mac which also holds a large % of my record collection. It
also synchs with my ipod Touch. Sorry I am not intending to promote Apple but I just
love the technology. How much has changed in a short period of time. Whenever we
innovate, we are contributing to the enlargement of life.
8. Make sure you have fun!
Creating wealth can seem very serious I know. It does not need too. We have theright to have a good time. I think the following is worth remembering.
‘You do not get rich solely to enjoy mental pleasures. If you live for intellect alone, you
will only have a partial life. The joys of the soul are a part of life. Get rich to eat, drink
and be merry when it is this time to do these things, in order that you may surround
yourself with beautiful things, see distant lands, feed your mind, and develop your
intellect; in order that you may love people and do kind things, and be able to play a
good part in helping the world to find truth’. Wallace D. Wattles
Chris Cooper• email: [email protected] • www.bemoreachievemore.com
Action 7: You must develop yourself to provide a product or service that
enlarges life. If you are going to create something, make it better than that
which has gone before.
Action 8: Make sure you enjoy what you are doing. Have fun with it. Don’t take it
all too seriously. Lighten up. You should have fun at work too. People almost
always prefer to be around others that make them feel better! If you are unhappy,
is there something you would enjoy even more than you are presently doing? If
you feel like an extra in the comedy ‘The Office’ use your present position to
help you towards what you would prefer to be doing. Make sure it is worthy of
your time though. We are at our most fulfilled when we are enjoying adding
value.
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9. You must ‘CREATE’ not ‘COMPETE’
You do not have to take anything away from someone else. Were the Apple IPOD or
Nintendo Wii products derived from creation or competition? Become a ‘creator’ not a
‘competitor’. You can get what you want but in such a way that every person has
more than he has right now. The Apple IPOD created a completely new market
segment.
So you, might say, well lots of people have become very wealthy through being
competitive. Wallace gives the warning that their day is nearly over.
‘They have never really been rich, a record of the private lives of most of this class
will show that they have really been the most abject and wretched of the poor’
‘Every man who becomes rich by competition throws down behind him the ladder by
which he rises, and keeps others down; but every man who gets rich by creation
opens a way for thousands to follow him, and inspires them to do so’.
I know where I sit? Where do you?
10. You cannot not rely on thought alone . You must ACT.
A key learning I have had, is that rather than just thinking about what you want and
planning everything very thoroughly, you must get into action. Those people who are
very successful are generally able to get into action quickly and in a very calm way.
The challenge when you get into action, though, is you are going to have to learn
on the job. Not every circumstance can be covered. You may also have to make
several adjustments to the tiller to get to where you want to go.
I have found that the more I have got into action, the faster I have moved towards my
vision. Also, that on the way, the chance of having a painful lesson increases.
Chris Cooper• email: [email protected] • www.bemoreachievemore.com
Action 9: I really like this. In business, I have been in many competitive situations
for jobs, sales awards etc. However, when I look at the success achieved it was
through creativity. I remember winning a major sales award. My sales levels got
me into the final group. However, it was the free TV advertising, celebrity product
endorsement, promotional ideas implemented that won me an all expenses trip to
the World Cup! Where can you bring creativity into your work?
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However, I view the lessons as better to have now than when the scale of my
businesses are much larger.
At an extreme, I have met many very successful and wealthy people who have been
bankrupt at some point pursuing their dreams. However, they took the learning, got
back on their feet and recovered quickly. Learn from the experience, adjust and thenmake it happen!
SUMMARY
Above are 10 key focus areas that can really help you move forward. If you want to
generate great wealth, then the best way is to study others who have done it. This
does mean that significant effort is required. If you want to be extraordinary you will
need to be extraordinary in the way you develop yourself to achieve more. If you want
to also lead a balanced, fulfilled low stress life, where you add lots of value to others
beyond your physical presence, again growth is required. You have the potential to doit and if I can help in that journey, then I will be following in my purpose. So just ask.
How do I join a tele-seminar, workshop or Mastermind?
To find out more about joining a ‘Be More. Achieve More’ Tele-seminar, Wealth
Retreat or Mastermind visit: email [email protected] or visit
www.bemoreachievemore.com.
To buy the book, see ‘Book Reviews’ in ‘Shop’ on: www.bemoreachievemore.com.
On the site you will find lots of testimonials from happy clients and will gain the
opportunity to become part of a growing community of successful business people
and entrepreneurs.
Chris Cooper• email: [email protected] • www.bemoreachievemore.com
Action 10. Once you have a plan. Get into action because it is only through action
that you can can move towards your vision. See action as the route to receive
what you want.
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Some of the feedback from Be More. Achieve More. Tele-seminars and
Wealth Retreat.
Tele-seminars:
"I found the ‘Be More Achieve More’ sessions inspirational, informative and invaluable. Aweekly session with a rounded group of high achievers is a good source of support and helps
to promote ongoing improvement. Chris's facilitation is excellent with a good mix of
knowledge, experience and humour. I highly recommend ‘Be More Achieve More’ to anyone
looking to develop themselves or their business".
Pete Ashley, Managing Director, Mamba Business Developments Ltd
"I found the Science of Getting Rich process very thought provoking. The calls are a great
opportunity to share ideas and it is fascinating to hear how others interpret the messages in
the book. I feel that I am now equipped to shape my vision as the programme encouraged me
to adopt the right mindset- and I have already had some personal success by adopting the
principles."
Erika Hardy, Marketing Manager, Everards Brewing Ltd
"Thank you for inviting me to the SGR calls. I really enjoyed them and learned a lot of valuable
lessons. It made me take some steps that I would not otherwise have dared to take and the
payoff has been great. So thank you for taking the time and for sharing your learnings with
us."
Bonnie Rasmussen, Managing Director, BlueStone Coaching.
The Wealth Keys Retreat:
'This event was inspirational, challenging, motivating and empowering. These four days were
the best I have ever spent on my personal development. Thanks Chris' Richard Pitt -Former Insurance Sector Managing Director. Now Senior Consultant at NIG
'A profound journey through the concepts and practical steps to achieving so much in life. This
workshop delivers a provocative experience about creating the life and riches you desire.'
Steve Robinson, Managing Director Si Training & Consulting - www.sitac.co.uk.Former Director of Fitness First and Specsavers
'Inspirational, enjoyable. Fantastic to review direction and next action.'
Alison Mckinna - Former Managing Director Crawford
' An energising breakthrough experience. Motivational and inspirational
Annie Bennett, Director Tandem Coaching www.tandem-coaching.co.uk
'The Retreat was a really rewarding experience that has both inspired and helped me
understand how I can go and achieve everything I want from life. A totally unique learning
experience and a wonderful opportunity to spend time with some creative individuals'.
Andy Jones, Area Business Manager NIG Insurance
'The Wealth Keys Retreat is actually about your life. While focusing on wealth you also gain
the tools to transform it'
Sonja Hansen IT Consultant - Denmark
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Material References:
The Science of Getting Rich - Wallace d. Wattles
Paintings on Front Cover (The Human Story) - Louis Parsons www.artwithsoul.co.uk
Think and Grow Rich - Napoleon Hill
The Psychology of Influence and Persuasion - Robert Cialdini
Yes You Can! How to be, do and have anything you want - John ReganHelen Urwin and Bob Proctor for their inspiration
Who is Chris Cooper?
Chris is the founder of www.bemoreachievemore.com and www.cc1consulting.com
He is a business owner, trainer, consultant, speaker, coach, mentor, interviewer and
writer. In his corporate work, Chris has worked with some of the worlds’ largest globalbrands, across multiple business functions to board level. He is qualified in many
behavioural sciences and describes himself as a personal development addict. His
passion in life is helping others to realise their true potential. He lives in Leicestershire
in the United Kingdom with his wife, son (second on the way) and labradoodle,
Barney.
Chris Cooper• email: [email protected] • www.bemoreachievemore.com