develop phase - andre vigil
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Happiness / Wellbeing
Phase 3 - Develop
DDM001
Student: Andre Vigil DOUBLE DIAMOND DESIGN PROCESS
Happiness / Wellbeing
DDM001
Define Discover Develop
• DESIGN BRIEF
Aims and Objectives
Using the service provider existing communications platforms,
minimize the commuters’ deception of being left outside overcrowded buses
Happiness / Wellbeing
DDM001
Define Discover Develop
• Justification
As cited by John Thackara in (In the Bubble: Designing in a Complex World)
according to Michael Kieslinger at Interaction Design Institute Ivrea, in Italy,
“ When people are provided with continuosly updated time information about
a service or appointment, the activity of waiting becomes more tolerable.”
Happiness / Wellbeing
DDM001
Define Discover Develop
• IDEATE
- Voice Messages - Funny / Famous people
- Complain Board / Button / Phone
- Outsider Blackboard
- Outsider Oyster Discount
- Signs – Inside the bus / Entrance Door / Bus stop
- Bus Stop Refreshments / Heating / More confortable
- Tips Board egg. Walk to next bus stop (jouney times)
- Foot marks on the floor
DOMINANT IDEAS ( )
Happiness / Wellbeing
DDM001
Define Discover Develop
• Prototyping the service
DDM001
Define Discover Develop
• Proposal - Option 01
VOICE MESSAGES - Funny / Unusual (actors voices)
maybe famous people
- Inside the bus speakers
Maximizing the use of the space inside the bus
Text options: a) Move down inside the bus (already exist)
b) Passengers by the exit door, please move down to the back
c) Dear passengers, please use all the space inside the bus
Happiness / Wellbeing
DDM001
Define Discover Develop
• Proposal - Option 01
VOICE MESSAGES - Normal message (normal voice)
- Outside the bus speakers
Minimizing the deception of being left outside the bus
Text options: a) We are sorry that we could not let you on
The next bus is coming soon
b) Sorry, for safety reasons we could not let you on
The next bus is coming soon
Happiness / Wellbeing
DDM001
Define Discover Develop
• Proposal - Option 02
SIGNS
- Inside the bus
Maximizing the use of space
inside the bus
Using the existing TFL caracters
i will move
down inside
the bus
Happiness / Wellbeing
DDM001
Identifying bus stops’ communication
DDM001
Define Discover Develop
• Proposal - Option 02
SIGNS
- At the bus stop
Informing passengers to avoid peak times ( Warning )
Text option: a) Peak Times Warning
From 7 to 9am and 5 to 6pm
PEAK TIMES
WARNING
From 7 to 9am
5 to 6 pm
Happiness / Wellbeing
DDM001
Define Discover Develop
• Proposal - Option 03
COUNTING DOWN PANEL
- At the bus stop
Informing passengers that the next bus is full
Text: We are sorry to inform you that the next bus 270 is already with it’s
full capacity. You may not be able to get on.
Happiness / Wellbeing
DDM001
Define Discover Develop
• Other possible proposals:
- Complain Board / Button
- Outsider Blackboard
- Outsider Oyster Discount
- Foot marks on the floor