develop: double diamond workshops
DESCRIPTION
One of a series of workshops run by Joanna Choukeir from Uscreates, with MA Design for Development Students at Kingston. The brief was to promote NHS South London and Maudsley's Wheel of Wellbeing among Londoners.TRANSCRIPT
Wheel of Wellbeing Brief Phase 3: Develop
Welcome Visitors!
Welcome Visitors!
Workshop Agenda
10:00 am – 1:30 pm
01 What is Develop & Why Develop?
02 Examples of Develop Methods
03 Workshop Rounds to Develop Your Project
04 Next week’s Develop Task
01 What is Develop & Why Develop?
Discover
secondary and primary research data to understand issue and people
Define
analysis of data to draw key findings and identify gaps
Develop
generation of ideas in response to gaps, and prototyping and pre-testing them
Deliver
implementation of ideas with positive pre-testing results
01 What is Develop & Why Develop?
01 What is Develop & Why Develop?
Why?
Challenges obvious ideas and
encourages innovation
01 What is Develop & Why Develop?
Why?
Challenges obvious ideas and
encourages innovation
Offers the space to make
cheap mistakes now vs.
expensive disasters later
01 What is Develop & Why Develop?
Why?
Challenges obvious ideas and
encourages innovation
Offers the space to make
cheap mistakes now vs.
expensive disasters later
Guarantees that an idea is more
likely to have an impact on audience
01 What is Develop & Why Develop?
Why?
Challenges obvious ideas and
encourages innovation
Offers the space to make
cheap mistakes now vs.
expensive disasters later
Guarantees that an idea is more
likely to have an impact on audience
Everyone is an expert in their area
together we know more than each alone
01 What is Develop & Why Develop?
Why?
Challenges obvious ideas and
encourages innovation
Offers the space to make
cheap mistakes now vs.
expensive disasters later
Guarantees that an idea is more
likely to have an impact on audience
Everyone is an expert in their area
together we know more than each alone
Ensures stakeholders are continuously part
of the process to share ownership of ideas
01 What is Develop & Why Develop?
Why?
Challenges obvious ideas and
encourages innovation
Offers the space to make
cheap mistakes now vs.
expensive disasters later
Guarantees that an idea is more
likely to have an impact on audience
Everyone is an expert in their area
together we know more than each alone
Ensures stakeholders are continuously part
of the process to share ownership of ideas
Considers resources, capacity, feasibility to deliver
02 Examples of Develop Methods
IDEATE
Co-design workshops
02 Examples of Develop Methods (ideate)
IDEATE
Idea generation
02 Examples of Develop Methods
IDEATE
Voting
02 Examples of Develop Methods
PROTOTYPE
3D modeling
02 Examples of Develop Methods
PROTOTYPE
Storyboard
02 Examples of Develop Methods
TEST
Play game with groups
Questions?
Co-develop Etiquette
Co-develop Etiquette
– Lots of ideas
Co-develop Etiquette
– Lots of ideas
– No idea is a bad idea
Co-develop Etiquette
– Lots of ideas
– No idea is a bad idea
– Two heads (or more) are better than one
Co-develop Etiquette
– Lots of ideas
– No idea is a bad idea
– Two heads (or more) are better than one
– Document everything
Co-develop Etiquette
– Lots of ideas
– No idea is a bad idea
– Two heads (or more) are better than one
– Document everything
– Play, doodle, draw: express your ideas visually
Co-develop Etiquette
– Lots of ideas
– No idea is a bad idea
– Two heads (or more) are better than one
– Document everything
– Play, doodle, draw: express your ideas visually
– You may opt out of activities you’re not comfortable with
Co-develop Etiquette
– Lots of ideas
– No idea is a bad idea
– Two heads (or more) are better than one
– Document everything
– Play, doodle, draw: express your ideas visually
– You may opt out of activities you’re not comfortable with
– Everyone here is an expert in their own area, so listen to
their ideas
Co-develop Etiquette
– Lots of ideas
– No idea is a bad idea
– Two heads (or more) are better than one
– Document everything
– Play, doodle, draw: express your ideas visually
– You may opt out of activities you’re not comfortable with
– Everyone here is an expert in their own area, so listen to
their ideas
– Have fun!
Round 1: break the ice
co-draw
03 Workshop Rounds to Develop your Project
Round 2: brief
brief your stakeholder key problem findings from discover aims barriers/opportunities target audience personas stakeholders resources timescales
answer questions
03 Workshop Rounds to Develop your Project
Round 3: warm up
lateral & creative thinking think of all the things you can do to make the world happier
03 Workshop Rounds to Develop your Project
Round 3: ideate
a. dominant idea
03 Workshop Rounds to Develop your Project
Round 3: ideate
a. dominant idea b. concept challenge
03 Workshop Rounds to Develop your Project
Round 3: ideate
a. dominant idea b. concept challenge c. stepping stone
03 Workshop Rounds to Develop your Project
Round 3: ideate
a. dominant idea b. concept challenge c. stepping stone d. behaviour change journey awareness + action
03 Workshop Rounds to Develop your Project
03 What is a Behaviour Change Journey
Pre-contemplation Contemplation Preparation Action Maintenance
03 What is a Behaviour Change Journey
Pre-contemplation
Outdoor advertising campaign
Contemplation
Volunteers + Facebook page ‘normalising’ Chlamydia testing
Preparation
Peer-to-peer invites to cinema night
Action
Chlamydia screening during cinema night
Maintenance
Co-produced Chlamydia trailer screened before cinema films
03 What is a Behaviour Change Journey
Pre-contemplation
Outdoor advertising campaign
Contemplation
Volunteers + Facebook page ‘normalising’ Chlamydia testing
Preparation
Peer-to-peer invites to cinema night
Action
Chlamydia screening during cinema night
Maintenance
Co-produced Chlamydia trailer screened before cinema films
03 What is a Behaviour Change Journey
Pre-contemplation
Outdoor advertising campaign
Contemplation
Volunteers + Facebook page ‘normalising’ Chlamydia testing
Preparation
Peer-to-peer invites to cinema night
Action
Chlamydia screening during cinema night
Maintenance
Co-produced Chlamydia trailer screened before cinema films
03 What is a Behaviour Change Journey
Pre-contemplation
Outdoor advertising campaign
Contemplation
Volunteers + Facebook page ‘normalising’ Chlamydia testing
Preparation
Peer-to-peer invites to cinema night
Action
Chlamydia screening during cinema night
Maintenance
Co-produced Chlamydia trailer screened before cinema films
03 What is a Behaviour Change Journey
Pre-contemplation
Outdoor advertising campaign
Contemplation
Volunteers + Facebook page ‘normalising’ Chlamydia testing
Preparation
Peer-to-peer invites to cinema night
Action
Chlamydia screening during cinema night
Maintenance
Co-produced Chlamydia trailer screened before cinema films
03 Workshop Rounds to Develop your Project
Round 4: prototype
prototype best idea quick & dirty using resources in this room
03 What is a prototype?
3D model?
03 What is a prototype?
storyboard?
03 What is a prototype?
conversation?
03 What is a prototype?
piece of paper?
03 Workshop Rounds to Develop your Project
Round 4: prototype
prototype best idea quick & dirty using resources in this room
What’s next?
plan what when why where who how to test the prototype in situation reflect & iterate
04 Next Week’s Develop Task
What’s next?
more ideas. more prototypes. test in situ. reflect + iterate: drop what doesn’t work build what could work better improve on what works make a better prototype test again etc.
04 Next Week’s Develop Task
Useful reading – Methods cards – NESTA + Think Public Prototyping Toolkit – Everythingiknow.squarespace.com – servicedesigntools.org
04 Next Week’s Develop Task
Questions?