develop and deliver a great presentation dan steer 2015
TRANSCRIPT
DEVELOP YOUR PRESENTATION WELL
to DELIVER WITH STYLE
TO AVOID THIS FOLLOW 5 STEPS
Define your objective
Know your audience
Define the right message
Build effective structure
Add the right content
WHY AM I HERE?
Objective ContentStructureMessageAudience
ContentStructureMessageObjective Audience
WHO AM I TALKING TO?
EXERCISE
1. FORMALLY DEFINE YOUR OBJECTIVE
2. DISCUSS YOUR AUDIENCE
“The purpose of our presentation is to __________”
Who are they?What’s important to them?What do they expect?What do they know?etc..
ContentStructureObjective MessageAudience
WYP?WDYWFM?WIIFM?
ContentStructureObjective MessageAudience
What I really want to say is ______
I want you to ______
If you do this _____
EXERCISE
COMPLETE THESE SENTENCES FOR YOUR PRESENTATION
“What I really want to say is __________”
“I want you to __________”
“If you ____(WDYWFM)_______ then ______(BENEFIT)______”
ContentStructureObjective MessageAudience
WYPWDYWFM
WIIFM
NOT TOO
LONG
COOL or
INTRIGUING
ContentStructureObjective MessageAudience
“Use social media well to improve formal learning results”
“Stop the truck to avoid bad luck”
“A thousand songs in your pocket”
“We need to cut costs with style to save our company”
EXERCISE
CREATE YOUR MESSAGE STATEMENT
Tips:
• Look at your 3 “answers” from earlier• Identify key words• Try and make a nice sentence from it
ContentObjective StructureAudience Message
Types of structure
• Pain Solution
• Past Present Future
• Process flow, project phases
• Advantages Disadvantages
• S / W / O / T
• etc etc…
ContentObjective StructureAudience Message
Bla bla bla….
Some more points…
.. toconclude
…
ContentObjective StructureAudience Message
What I
really mean
to say is…
..because of…
Bla bla blaMore details
ContentObjective StructureAudience Message
“Use social media well to improve formal learning results”
Use well
Social media
Formal learning
Improve results
ContentObjective StructureAudience Message
“Use social media well to improve formal learning results”
Use well
Social media
Improve results
Formal learning
ContentObjective StructureAudience Message
“Use social media well to improve formal learning results”
Formal learning is any intentional managed learning
Our current results are unacceptable
Social media can help in lots of ways
But we need to be careful with 3 major risks
EXERCISE
ADD YOUR STRUCTURE
Identify main parts of your message/structure
Put parts in the best order
For each part, define “WYP”
Objective ContentAudience Message Structure
Tables
Graphs
Story
Cases/Examples
DemoVideo
Pictures
Words
Q+A
Quiz
Sound
ModelsQuotes
Voting
Objective ContentAudience Message Structure
You need the smallest amount of the right stuff
to have the desired impact
Objective ContentAudience Message Structure
Use social media well to improve formal learning results
Formal learning is any intentional
managed learning
Current results are
unacceptable
Social media can help
in lots of ways
But we need to be careful
with 3 major risks
Obvious example = training
Brainstorm other examples with
audience
Graph: Satifaction results
under industry average
Model: “Forgetting curve”
Quiz: Social media logos
Model: 4 functional uses of social-media
Risk : Using it because its
cool + solution
Risk: Firewalls + solution
Quotes from mgtabout learning ineffectiveness
3 real-life examples of social-media
in learning
Risk: Privacy/
Confidentiality+ solution
EXERCISE
IDENTIFY BEST CONTENT
For each structural part of your presentation, decide which 2 or 3 things to say, do or share to make your point
Try to have some variety, ..but not too much
TO AVOID THIS FOLLOW 5 STEPS
Define your objective
Know your audience
Define the right message
Build effective structure
Add the right content
Now you need to deliver
with style !
Eye contact
Interactivity
Gesticulation
Smile
Solid posture
No fidgeting!
Facial expression
Voice
EXERCISE
PRACTICE DELIVERING YOUR PRESENTATION
Stand up and speak
Give each other feedback : Positive + To improve
Introduce + close your presentation well(Remember the pyramid principle!)
DEVELOP YOUR PRESENTATION WELL
to DELIVER WITH STYLE
Slide 2: CartoonRosenfeld MediaImage cut to include only 1 part of the cartoonhttps://www.flickr.com/photos/rosenfeldmedia/4459200347/in/photolist-7N3yUB-bZifT5-bZidSU-bZibQL-bZicB7-bZiewN-bZiadL-bZiet1-bZi8KC-bZiihh-bZia9W-bZii4u-bZiehA-bZi8WQ-bZigyL-bZihd7-bZijsy-bZibDu-bZic4W-bZidrJ-bZibUu-bZiarW-bZifjS-bZi9h1-bZi7RN-bZi8tG-bZi8q9-bZigd3-bZih37-bZi7DJ-bZifcf-bZi7p9-bZicdE-bZid4m-bZiaFS-bZijwY-bZi9WG-bZij8y-bZi7a7-bZifsU-bZiaKN-bZihYh-bZieRC-bZigmu-bZicVd-bZigFS-bZie8Y-bZig8w-bZi7HA-bZihAu
Slide 3: PresenterTobias Tofthttps://www.flickr.com/photos/tobiastoft/3209413578/in/photolist-9ERw2M-5TB5QS-9Fndzs-cwP8T-ctMciy-4xKW11-778Cp-86HFc6-cwPga-6hvK8R-qotTDZ-9nu8md-gjPhx-5UxWkD-mdKHUB-5TB893-4uy9XG-ctMcoo-7BAmRY-7ymPfX
Slide 4: Dracula on phoneTheasijtsmahttps://www.flickr.com/photos/theasijtsma/8162255819/in/photolist-drgGhB-b7ueWg-3pis4C-48XFDV-cjL6F5-8XSJbv-7fte7a-7ySpNU-pxSoGA-6hoGDy-8zJdcF-cJWXWf-4pkjmZ-4tiHtq-77SePv-6g9uVY-8GisPv-ib9X63-bbtcP-bghbKc-r1E9Ji-fDcSLc-2JAidC-u3mTW-az45tU-i6yPvN-2te1HE-55ZVtp-gzVGJ7-5mTbPf-bpE7ur-2zs5Ji-dmuJKm-74grSb-axkZ7G-3bLnqA-cpREm1-5P9kxS-6vWnZZ-7nkBSM-4vg2Tk-7neApD-5GerJW-7niuhC-9JKQF4-aKt1c-9zxT76-9ifvYo-bmMNaz-8M4Wv7
Slide 6: FingerTsahi Levent-Levi https://www.flickr.com/photos/86979666@N00/7623744452/in/photolist-cBFFBS-2FNUzm-8ChFDT-93aPCq-nh56ww-4mzmoq-qJ8iU-fGyo6Q-5GLFEo-5Y5kW-9ESmzs-wTgzo-7mp3wi-2eVMS6-bAd4AH-8p2AtP-4ms8ZA-5DeuzB-9rnT91-7ssZNn-8JkcMH-4Thsd9-5CCQse-4cqfT-5huQJc-drshVo-9grzfE-oUjdHF-FEdBM-6nCmik-bTQwfx-7VhPft-cDeCGs-azGM3y-i6cpkf-7CR24t-bEVLmG-7Er6af-dPu18T-aYFfb-7kZ57d-5uCCw4-4vz7rG-ediLaQ-KGgU8-5JE9tz-9o5yon-bP1BNF-6Vmcpf-8qQBZ9
Slide 9: Important messagePatrick Denkerhttps://www.flickr.com/photos/pdenker/6001236724/in/photolist-a9iUAG-7QCia5-av9EvZ-6A6nxy-9sLrvz-9yPcYk-9sLrrM-h3b6hC-db8GGs-4qydtJ-bsrxR1-5xu9v7-p7ftEy-bgLYCP-sBT1G-apLjca-8RKCvB-7m2np-4rUuRj-9eNfot-Di8iy-mUegg6-79xBwE-f75RJu-3Vyqq9-9W8TYc-bK3ELX-97mE1K-4wX7Yh-aQxVkx-9LP5P6-p5hgAC-7Xu1BK-6g1QQn-9LapP7-4rQrhn-7J4cV2-azdUEh-9z1beC-ojqQ8R-6EeU8Z-bm8j4X-95strY-6ZoBs9-orLRWx-oiLJPK-9QZyJd-8MVyTe-bK93jX-7BnpmJ
Slide 12: Metal structureStefan https://www.flickr.com/photos/st3f4n/with/2767206869 http://www.flickr.com/photos/st3f4n/2767206869/in/photolist-5dwEcg-cMwNxY-6DGe1C-8GUuL9-cMwJ2h-mCg3W-oN7QaS-jcDsg6-8M5Nsx-2Di7W3-By5oG-6Vr52x-apU3tB-7JyUuS-81qdPS-8nwiGZ-f9DnFZ-oN7mE3-75S2Cf-bjpM58-poqn7R-p6VukC-pmokUh-poqmAF-pmokB3-p6VtHq-892JG7-JUJy2-bM4ctT-LFUWm-tD6FV-tD6D8-occqr-occp8-jzesi-dG4iT-boDnX-boDnx-oW3EPe-6ruyrc-aA6Q9P-esNFPy-8kkG69-bjpM32-48TSBm-4myKSw-nVgzoa-nVgsSp-dqTJe2-8ELUSa
Slide 20: MatchboxMarkus Grossalberhttp://www.flickr.com/photos/tschiae/8370666089/in/photolist-dKFRp8-xiE4n-72ERMX-3qNtps-9vrq3f-2ig3Gx-4zSiYF-oPyU-2gY3Z-eTrbaC-fynqpU-jiwiWD-aeKu3K-7uaUPX-88jGAZ-djmVpg-dFSi-djuY4m-fpFes-hDWyS9-2ESZtc-8gE5GB-78hRkB-2JmKvD-6cMsD4-nGPmrU-7Pyt6d-DhL6U-6awWox-bsbeJ-5XCo7Z-iG7mo2-AvBvp-n2iXG-qcL1TD-4NaFnY-dufasQ-8c147H-8BvQSX-jKESwZ-7fcLXz-e3oPHd-99rwUF-eGxo8-cKFQSE-54dH9T-5d1ozp-bgfvHe-aeEoST-7r73R2
Slide 25: Fashion shop windowKool Cats Photography over 4 Million Views http://www.flickr.com/photos/katsrcool/14154155439/in/photolist-nyKKhK-dJuhcU-8zpmKX-mmNH2b-6uMgRd-qjN2Bv-7FWaZK-5Ux1cs-5Wcb4W-nrfANb-fvAau-8Fcd3m-9nmcX8-da8dy-5wAam5-NwxJ-5GGSfL-f944R4-gcmgCH-gZdSKp-5j88ND-4UxCYp-ea9f6H-5WW8ff-fKZF5L-cCeuN1-fZE7AP-fZDL51-fZDDki-fZDKXs-aM9ZXv-zPBeE-5Gg8bo-8YueA-j8nhXc-9qLPRi-rjvosG-aoz73g-5cyACU-aZvnVr-gMmDNk-mYyrTg-8Nx6E-4k4RuE-j8nYQQ-9DgWrC-sJ7YW-bUARMo-dThMnt-5jcpJQ