dev 5 k focus group presentation 2

Prepared by: Augusto MartinezSeptember, 2011

DEV-5K Focus GroupDEV-5K Focus Group

In order to gather information about potential consumers two focus group were conducted.

1. Focus Group #1: took place at the City of Miami Police Department. There we showed the DEV-5K to specialized units: Undercover Surveillance, Undercover Narcotics, Undercover Investigations and SWAT members.

2. Focus Group #2: Precise Protective Research, Inc. (Investigation and Security Consulting).

3. features of the DEV-5K were disclosed and then we took suggestions from experts in the field as well as answered questions, which will help to improve the product.


DEV-5K product specifications

Full HD (1920 x 1080) video recording with stereo sound 2D/3D recording Up to 20x magnification digital and 10x magnification optical Steady Shot Active Mode optical image stabilization for clear viewing and

recording Minimal ‘stealth’ design with ergonomic controls HDMI® connection to HD television, 3D TV or Professional 3D Monitors Geo tagging with GPS


Focus Group OneCity of Miami Police Department

Attended the focus group approximately 15 – 20 officers from the following units:

Undercover Narcotics

Undercover Surveillance

Special Investigation

SWAT

Police Patrol


Presentation TimelinePresentation Timeline

Focus group last 3 hours

1 hour product presentation

1 ½ hour questions and suggestions

30 min. of hands on product demonstration


Advantages of Product by Focus Group #1

Weight and Size Participants were surprised by the compact size and light weight of the

binoculars. They stated “with all the features it has we are impressed.”

Rugged Build Given the nature of the work environment participants were concerned

with the durability of the binoculars. As they will be thrown in and out of a vehicle or other area on a daily basis.

Steady Shot Active Mode optical image stabilization for clear viewing and recording


Suggestions from Focus Group One

Infrared FeatureThis feature will allow SWAT and Special Operation units to spot cameras when pursuing suspects within a given area. It will help to keep personnel safe.

Auto-FocusThis is a great feature which all participants thought was an asset for field use. Being that many operations take place in moving vehicles and/or boats auto focus allows law enforcement to always keep their eyes on the target.

Water proofParticipants were concerned with the water resistance feature of the binoculars as they are to be used under different circumstances under which they will be exposed to water.They were told that they are water resistant not waterproof. This is a feature which may need to be reevaluated in future models.


Suggestions from Focus Group One


Suggestions from Focus Group #1

Laser Range Finding FeatureAnother feature which SWAT team members thought would be a great addition is the Laser Range Finding which will allow them to identify the distances at which suspects are in relation to their given location.



Cache RecordingParticipants stated that with 10-15 seconds of cache recording they will be able to capture a deal or transaction which they would otherwise have missed. This feature will help to collect evidence which can prove to be extremely beneficial in court.


PICTURES – FOCUS GROUP #1


PICTURES – FOCUS GROUP #1 (cont)


Focus Group #2Precise Protective Research, Inc. (Investigation and

Security Consulting)

Attended the focus group: Four member of the Precise Protective

Research Team: Eladio M Paez, President/CEO (Retired City of

Miami Undercover Narcotics Unit) Rafael M Masferrer, Director (Retired City of

Miami Undercover Narcotics Unit) Lewis R Perry, COO (Retired Federal Bureau of

Investigation) Brook, Associate Trained by Precise Protective

Research


Presentation Timeline

1 ½ hour total duration 25 min product presentation 50 min questions and suggestions 10-15 min hands on product

demonstration


Advantages of Product from Focus Group #2

Weight and Size Participants were also very impressed with the light

weight and the compact size of the unit. They stated that a regular camera without half the features that the DEV-5K is bigger and/or heavier.

Video Recording/Photo capability The ability of the binoculars to be used as a video

camera, photo camera, as well as binoculars allows them to replace three items with just one piece of equipment. This allows them to have just one piece of equipment as well as to save money on having to buy these three products.



Zoom They like the current zoom of 20X but would

prefer increased zoom as the main issue in conducting surveillance is getting close to targets.

Microphone In private investigation as different from

surveillance having a microphone is crucial as they always narrate everything as events occur opposed to law enforcement.


Potential Sales Channels Governments within Latin America

Such as: Colombia, Mexico, and Central America. U.S. General Services Administration (GSA)

According to Mr. Perry being that many Latin American countries work with U.S. Funds being on the GSA list would help to enter markets as it is easier to buy products through the U.S. government once they are approved on the GSA list.

Working through the U.S. State Department NATIA- Technical Investigator Show –

The contact is Johnny Villalobos (MDPD) Bureau of International Narcotics and Law Enforcement

Affairs (INL) Helps international narcotics units to gain access to technology which

would be previously inaccessible to them.



Conclusion

After participating in the two focus groups it is clear that the DEV-5k has a large potential market within Latin America in both law enforcement and the civilian sectors. Since the binoculars are the first in their kind with digital recording capability, photo shooting, binocular viewing and all the same time, it does the DEV-5k a most have high end product for Law Enforcement personnel.

Civilian implementations can be seen for Private Investigation and surveillance.

Law enforcement and military uses for binoculars have been seen throughout these focus groups.

Despite having many uses the two focus groups named several attributes which if added would make them a well rounded solution for potential uses.

dev 5 k focus group presentation 2

Business

pictures focus group

hour product presentation

size participants

great feature

advantages of product

product demonstration

cache recording participants

product specifications