HOW TO MAKE A “KILLER PRESENTATION”

INSEEC MASTER WINE M1 OCTOBER 2011PAUL DAWSON

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CONCLUSION FIRST!

• THE SECRET KEY TO A KILLER PRESENTATION….• YOUR INTRODUCTION IS YOUR CONCLUSION!

1) “TELL ‘EM WHAT YOU’RE GONNA TELL ‘EM”2) “TELL ‘EM”3) “TELL ‘EM WHAT YOU TOLD ‘EM”

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A “KILLER PRESENTATION” IS ….

• EASY TO UNDERSTAND• CLEARLY STRUCTURED• DELIVERED WITH CONFIDENCE

IT IS A SKILL YOU CAN LEARN (…. and you will never stop learning!)

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YOUR “KILLER PRESENTATION” IS…

• PLANNED– KNOW AUDIENCE– SIMPLE GOALS

• CREATED– THE MAGIC OF THREE– TRANSITIONS

• DELIVERED– CONFIDENT– BODY LANGUAGE– STEVE JOBS VISUALS!

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THREE SKILLS FOR A “KILLER PRESENTATION”

You need to master THREE skills:

1. PLAN

2. CREATE

3. DELIVER

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1. PLAN YOUR PRESENTATION

• Know your audience

• Research your topic

• Clarify your goals

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1. PLAN: KNOW YOUR AUDIENCE

• Who are they?

• What do they want to know?

• What do they know already?

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1. PLAN: DO YOUR RESEARCH

• Develop your thesis

• Brainstorm/write down all your ideas

• Simplify down to your key points

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1. PLAN: CLARIFY YOUR GOALS

• What’s your overall message?

• What are your supporting arguments?

• What is your conclusion / call to action?

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1. PLAN : SUMMARY

• Know your audience

• Know your subject

• Know your objective

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THREE SKILLS FOR A “KILLER PRESENTATION”

1. PLAN

2. CREATE YOUR PRESENTATION

3. DELIVER

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2. CREATE YOUR PRESENTATION

• Distill your material

• Outline your key points

• Organize your structure

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2. CREATE: ORGANIZE YOUR STRUCTURE

• Introduction : Say what you are going to say

• Main Body: Say it

• Summary: Say what you have said

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2. CREATE : USE A PYRAMID

• Simple to organize

• Easy to follow

• Perfect symmetry

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ANCIENT PYRAMID

NATURAL PYRAMID

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HUMAN PYRAMID

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PRESENTATION PYRAMID

PRESENTATION PYRAMID

INTRODUCTION

MAIN BODY

TRANSITIONS

CONCLUSION

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2. CREATE: USE THREE POINTS

• Easy to follow

• Easy to recognize

• Easy to remember

THREE: SYMBOLIC

THREE: STRUCTURAL

THREE: ELEMENTAL

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2. CREATE : SUMMARY

Your presentation:

• Has a beginning, middle and end

• Repeats key points

• Uses transitions

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THREE SKILLS FOR A “KILLER PRESENTATION”

1. PLAN

2. CREATE

3. DELIVER YOUR PRESENTATION

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STAGE FRIGHT……?

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“BUTTERFLIES IN MY STOMACH”

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NERVOUS

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SCARED

3. DELIVER YOUR PRESENTATION

• Communicate confidently VOICE

• Manage your nerves BODY LANGUAGE

• Support your message VISUALS

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3. DELIVER:MANAGE YOUR NERVES

• Posture

• Pauses and pace

• Eye contact

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3. DELIVER: USE GOOD VISUALS

• Keep it simple

• Avoid overkill

• Make it relevant

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VISUAL OVERKILL

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SIMPLE VISUAL

CORD COMPANY OBJECTIVES

• Organic growth

• More competition

• Higher profits

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OVERKILL

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SIMPLE

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OVERKILL

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SIMPLE

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CONCLUSION FIRST…and LAST!

• THE SECRET KEY TO A KILLER PRESENTATION….• YOUR INTRODUCTION IS YOUR CONCLUSION!

1) “TELL ‘EM WHAT YOU’RE GONNA TELL ‘EM”2) “TELL ‘EM”3) “TELL ‘EM WHAT YOU TOLD ‘EM”

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FINAL SUMMARY A “KILLER” PRESENTATION

• PLAN– KNOW AUDIENCE– SIMPLE GOALS

• STRUCTURE– THE MAGIC OF THREE– TRANSITIONS

• DELIVER– CONFIDENT– BODY LANGUAGE– STEVE JOBS VISUALS

YOU CAN LEARN THESE SKILLS!

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BIBLIOGRAPHY

Lend Me your Ears; auth. Max Atkinson(Oxford University Press - 2005)

The Truth About Confident Presenting; auth. James O’Rourke(Pearson Books - 2008)

Presentation Zen; auth. Garr Reynolds(New Riders Books - 2008)

The Power of Charm; auth. Brian Tracy and Ron Arden (American Management Association Books – 2006)

The Pyramid Principle; auth. Barbara Minto(Prentice Hall Books – 1987)