dettol
Post on 19-Oct-2014
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DESCRIPTION
dettol's journeyTRANSCRIPT
Dettol
Dettol
Presented by:Iqra sarfraz .
Our Brand for today`
Mission for health
Dettol
Salient Features
Company
Background:
Launched in India 193350 years present as anticeptic liquidCelebrate platinum jubliee in 2008
Logo
Tag line- Be 100% sure
7
Market share
Capture 85% Market
Market Share (Value)
2005
2006
2007
Dettol
86%
85%
84%
Savlon
13%
13%
13%
Suthol
0
0
0
Cont
Product Line
Soap Hand sanitiser
Shaving kit Liquid dish wash
Segmentation
Target Market
Repositioning
Re-energize soaps
Repositioning
Channels
Competition
Marketing communication Methodologies
Television Ads
Dettol spend 60% on TVCs
Cont
Summer Ads
Cont
Monsoon Advertisement
Cont
Winter Ads
Famous Celebrities
Mehreen Raheel
Cont
Sabreen Hisbani
Cont
Shahid Afradi
Cont
Sanam Baloch
Cont
Nadia Khan
Advertising Appeals
Emotional & logical
Dettol ka trana h,Pakistan bachanah
Sales Promotion
Banded Offer
Cont
Quantity deals
Cont
Consumer contest
Benefits of Dettol
First Aid
Safety
Care
100% secure
Smell
Infection
Germ free
Healthy
39
Campaigns
Apka Dettol kia krta h
Dettol ka Tarana h Pakistan bachana h
Shik shik
Mission for health
Question???