dettol newsfeed smartapps case study - interactive facebook newsfeed apps
TRANSCRIPT
February 2016
How Dettol used interactiveFacebook posts.
Case Study
How Dettol used interactive Facebook posts
Sector - FMCG
How do you educate consumers and bust myths about the cold and flu and share useful, actionable and factual information so consumers are better informed when they could be most vulnerable to thecold and flu?
BRIEF
Case Study
The idea was simple, the execution was through a Newsfeed SmartApp! Users answered common questions about cold and flu like, "What causes cold and flu?" and in turn learnt more about what really causes cold and flu and other related facts.
Case Study
STRATEGY
Sector - FMCG
How Dettol used interactive Facebook posts
Screen 1
Click “Play” to experiencethe Newsfeed SmartApp
Case Study
Sector - FMCG
How Dettol used interactive Facebook posts
Screen 2
Hit 'start' to begin the 'Colf & Flu' Quiz
Case Study
Sector - FMCG
How Dettol used interactive Facebook posts
Screen 3
Answer the questions to proceed
Case Study
Sector - FMCG
How Dettol used interactive Facebook posts
Screen 4
See if your answer was right/wrong
Case Study
Sector - FMCG
How Dettol used interactive Facebook posts
Screen 5
Fill out the form to win the Dettol gift pack
Case Study
Sector - FMCG
How Dettol used interactive Facebook posts
Screen 6
Share the experience on your FB wall
Case Study
Sector - FMCG
How Dettol used interactive Facebook posts
Result & AnalysisFight Cold & Flu with Dettol
Number of times ‘play’ was clicked
53,165 135 53,030
Number of answers registered
2,584 242 2,342
Sector - FMCG
Result & AnalysisFight Cold & Flu with Dettol
Collective time spent on the App
4 hours and 18 minutes*Time spent calculated assuming a minimum of 6 seconds to read the question, click answer and click next button�
Dettol's not sticky, but our campaign sure was! 36%
of the users who started answering answered ALL
the questions. 75% of the people who answered
Question One, answered all questions.
Sector - FMCG
Dettol's not sticky, but our campaign sure was! 36%
of the users who started answering answered ALL
the questions. 75% of the people who answered
Question One, answered all questions.
NEWSFEED SMARTAPPSUS Patent File Number: US2014880295 / Indian Patent File Number: 5298/CHE/2014 / GCC Patent File Number: 2015/30232
Newsfeed SmartApps is a patent pending innovation that let's brands post rich, engaging & interactive status updates on their FB pages resulting in higher engagement. With Newsfeed apps deploy engaging games, quizzes, surveys, mini-websites, data collection apps, videos or product slideshows with call to action and any interactive element right in the newsfeed!
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Easy to Post Works onNewsfeed
MobileFriendly
Promotable viaFacebook Ads
No allow app &FB app tab
Sharable & Likeable
ComprehensiveAnalytics
NEWSFEEDSMARTAPPS
Newsfeed SmartApps