2011 Digital Marketing Strategy

“This year has the chance to unleash the most complete Tigers team since the 2006

squad went to the World Series.”

-Jason Beck, MLB.com

2010 Season Ticket Base:

~13,000[1]

2011 Season Ticket Base Goal:

15,000+1 The Detroit News, 2011

“Order your tickets today for exclusive

video access!”

32%

68%

Digital MarketingTraditional Marketing

2011 Marketing Budget