detroit red wings adv 420 4/13/15
TRANSCRIPT
Background
FACTS• Original 6 team
• Est. 1926
• Won the most Stanley cup championships of any NHL franchise in the United States
• Problem: decrease in Sales
Home Arena: Joe Louis Arena
The objective of the campaign is to increase sales and attendance of the game by 5% in the 2015-2016 season.
Social Media Tactics
YouTube
• Video Series• “Behind the Scenes”• “How-tos”• Promotions of game day
• Updated 1-2 times a week
Blog
• Fans can interact directly
• “VIP” Knowledge
• Updated 4 times a week
Social Media Tactics
• Promote Videos & Blog• Contests• Promote Kids Night at
games• Promote Game Days
• Live Game Updates• Fan of the Game• Contests• Promote Game Days
KPIs & Budget
TOTAL BUDGET: $1,000,000• Pay Per Click Ads
• Design of the Ads
• Creation of the videos
• Contests