detroit - rabbis
DESCRIPTION
Lisa Colton's prepared presentation for the Detroit Board of Rabbis. Due to time constraints, an abbreviated presentation was made.TRANSCRIPT
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The Foundations of
Social Media For Rabbis
Presented by Lisa Colton,
Founder & President
Darim Online
434.977.1170
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#1 THIS IS AN ATTENTION ECONOMY
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#2:
ADD
VALUE
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Value = Social Capital
• Newsworthy, unique, timely, controversial, immediately useful and/or funny.
• 1:12 or even 1:20 ratio of self:value
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Listening is
Paramount
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#3: BE REAL
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Develop Your Presence &
Voice
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#4 Relationships
In an attention economy,
relationships are paramount!
How do you invest in
relationships?
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Accessibility
http://www.formspring.me/rabbiblake
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#5: Shifts in Power
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Real Life Example
of Power Shift
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ACCESSIBILITY:
Convenience of today’s online social
communication tools VALUE:
Text study, learning
and reflection
SOCIAL:
Relationships, dialogue,
community
Putting it all
together
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“Social Sermon”
1.Opportunities to engage in LEARNING and
COMMUNITY BUILDING using online tools
2.Weaving this content and these relationships back
into the FACE TO FACE community in our local
communities
3.Inviting ACTIVE participation, rather than passive
attendance
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Rabbi David Levy, Temple Shalom, Succasaunna, NJ
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Prepare for Constant Change: Anticipate The Market & Be Nimble
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John Fitch’s Steam Engine
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John Fitch’s Steam Engine
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IT’S NOT ABOUT TECHNOLOGY