The Foundations of Social Media:

Social Media Rules for Jewish Educators

Presented by Lisa Colton,

Founder & President

Darim Online

Lisa@darimonline.org

434.977.1170

#1 THIS IS AN ATTENTION ECONOMY

#2:

ADD

VALUE

Value is Social Capital

Content should be

newsworthy, unique,

controversial, timely

immediately useful

and/or funny.

1:12 or even

1:20 ratio

Adding Value

#3: BE REAL

Develop Your Voice:

Examples

From Twitter

Listening is

Paramount

Are you

listenng?

Listen Everywhere! Temple Israel, Memphis Facebook Page

#4 INVEST IN, DEVELOP & LEVERAGE NETWORKS

Unaffiliated but strongly

connected. Prospects!

Affiliated, but not well

connected to the

community as a whole.

At risk for dropping

dropping out at key moments,

& good focus for engagement.

These are your

80/20 people:

Mavens and

Connectors

More effective at

Expanding our

Reach than the

“institution”.

Circle represents

current “community”,

the tight(er) inner

network.

In general, the thicker the interior network,

the stronger the community.

Use Networks With Purpose

Ask Questions:

Be a Platform

For Conversation

Help People Connect

with Each Other

#5: Shifts in Power

Real Life Example

of Power Shift

WE NEED

TO THINK

DIFFERENTLY

ABOUT RISK

RISK ASSESSMENT• Educators & Directors• Staffing Structure & Job Descriptions• Host Institutions & Key Leaders• Financial Considerations• Culture Change

IT’S NOT ABOUT TECHNOLOGY

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