determining the importance of the horticulture industry

Determining the Determining the Importance of the Importance of the

Horticulture IndustryHorticulture Industry

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Key QuestionsKey Questions

Why is the horticulture industry Why is the horticulture industry popular?popular?

Why is the ornamental horticulture Why is the ornamental horticulture industry important?industry important?

Why is the olericulture industry Why is the olericulture industry important?important?

Why is the pomology industry Why is the pomology industry important?important?

Why is the horticulture Why is the horticulture industry popular?industry popular?



* The popularity of horticulture is due * The popularity of horticulture is due to both the free attitudes of people to both the free attitudes of people in the 1960s and 1970s …in the 1960s and 1970s …

Why is the horticulture Why is the horticulture industry popular?industry popular?

… … and the more environmentally and the more environmentally concerned people of the 1980s and concerned people of the 1980s and 1990s.1990s.



The popularity of The popularity of horticulture has had many horticulture has had many

advantages.advantages. Increase in jobsIncrease in jobs Increase in food for humans and animalsIncrease in food for humans and animals Increase in aesthetic pleasureIncrease in aesthetic pleasure







Careers in HorticultureCareers in Horticulture

What does a horticulturist do?What does a horticulturist do?– Involved in landscape horticulture, botanic Involved in landscape horticulture, botanic

garden management, plant breeding, and garden management, plant breeding, and molecular biologymolecular biology

- Work with plant agriculture:Work with plant agriculture:- Turfgrasses, nursery crops, greenhouse crops, Turfgrasses, nursery crops, greenhouse crops,

fruits, nuts, and vegetablesfruits, nuts, and vegetables



Why is the ornamental Why is the ornamental horticulture industry horticulture industry

important?important? The horticulture industry is made up of two The horticulture industry is made up of two

important segments:important segments:

FloricultureFloriculture Landscape horticulture Landscape horticulture





FloricultureFloriculture

The culture of flowersThe culture of flowers– International, multibillion dollar industryInternational, multibillion dollar industry– Includes the production, distribution, and Includes the production, distribution, and

processing of flowering and foliage plantsprocessing of flowering and foliage plants





FloricultureFloriculture Floral production - The growing of flowering Floral production - The growing of flowering

or foliage crops to maturity.or foliage crops to maturity.– Mature plants can be sold as cut flowers or Mature plants can be sold as cut flowers or

foliage, potted flowering plants, foliage plants, or foliage, potted flowering plants, foliage plants, or bedding plants.bedding plants.



Landscape HorticultureLandscape Horticulture

Producing and Producing and using plants to using plants to beautify the beautify the environmentenvironment– Billlion-dollar Billlion-dollar

industry in the industry in the U.S.U.S.

– Millions of people Millions of people value a beautiful value a beautiful outdoor outdoor environmentenvironment



Why is the olericulture Why is the olericulture industry important?industry important?

Olericulture - the area of Olericulture - the area of horticulture that involves the horticulture that involves the production of vegetable food cropsproduction of vegetable food crops



OlericultureOlericulture

Vegetables are not only important to Vegetables are not only important to our daily nutrition, they’re also our daily nutrition, they’re also important to the U.S. agricultural important to the U.S. agricultural economy.economy.



OlericultureOlericulture

Vegetables make up over $14 billion of the $202 Vegetables make up over $14 billion of the $202 billion U.S. farm receipts.billion U.S. farm receipts.– Vegetables are a commodity both fresh and processed.Vegetables are a commodity both fresh and processed.

Vegetables are grown on 1% of the total cropland Vegetables are grown on 1% of the total cropland in the U.S.in the U.S.– This production of vegetables is steadily increasingThis production of vegetables is steadily increasing– The increase in production on virtually the same amount The increase in production on virtually the same amount

of land is the result of increased technology and more of land is the result of increased technology and more efficient production practices.efficient production practices.

Why is the pomology industry Why is the pomology industry important?important?

Pomology - the area of horticulture Pomology - the area of horticulture that involves the production of fruit that involves the production of fruit and nut crops.and nut crops.





PomologyPomology

Fruits and Fruits and nuts, like nuts, like vegetables, vegetables, are also are also important to important to our daily our daily nutrition and nutrition and the U.S. the U.S. economy.economy.



PomologyPomology

Fruit growing is a popular but labor-Fruit growing is a popular but labor-intensive industry.intensive industry.

Hundreds of thousands of people are Hundreds of thousands of people are employed in fruit and nut production employed in fruit and nut production jobs.jobs.





PomologyPomology

The U.S. is one of the The U.S. is one of the world’s top producers world’s top producers of fruit and nuts.of fruit and nuts.– 10% of the world’s 10% of the world’s

apples, pears, and plumsapples, pears, and plums– 20% of the world’s 20% of the world’s

peaches peaches – 25% of the world’s citrus 25% of the world’s citrus

fruit fruit are produced in the are produced in the

U.S.U.S.





determining the importance of the horticulture industry

Documents

horticulture industry

pomology industry important

area of horticulture

popularity of horticulture

laborintensive industry

production of fruit

production of vegetables

important segments