Dr. Betty Hearn MorrowNational Hurricane ConferenceAustin, TXApril 9, 2009

Development of a Model:

Alabama Critical Transportation Needs

FEMA, Corps and AEMA Thru Dewberry

Technology and Vulnerable Groups Community & Regional Resilience Initiative Oak Ridge National Laboratories (CARRI)

Risk Behavior and Communication

NOAA Coastal Services Center

Dewberry & Davis

Betty Hearn Morrow

Hugh Gladwin

Lauren Hand

Robert Goldhammer

Chris Zambito

I. Gather demographics of area

• Examine latest U.S. Census and other population data for relevant categories:

o Households without private transportation

o Households with individuals with disabilities

o Households with elderly

o Households below poverty level

• Put into a GIS-referenced database to see where clusters appear

II. Gather Data Those Most Likely to have CTN Contact Agencies that Serve These Populations

• Area Alliance on Aging

• Meals on Wheels program

• Adult day care

• Homeless coalition

• Non-profits working with various health issues Home health care Dialysis Cerebral Palsy Cancer, etc.

• Public health programs Women, Infants and Children (WIC) program Veteran’s Outpatient Services

• Power companies with records of power dependent persons

Place client addresses into GIS-referenced database

III. Conduct survey targeting those identified regions

Set the stage – publicity, etc.

Draw sample from targeted regions

Sampling Frame

III. Conduct survey targeting those identified regions

Conduct a survey to identify CTN

• Automated System?

• Connect CTY• RapidCast• Etc.

• Telephone Poll

V. Ground Truth the Results

Meet with community groups

• VOAD

• Emergency management task forces

• Representatives from local social service agencies

• Representatives from health and medical providers

• Discuss findings and implications

FEMA:

“Register with the office of emergency services or the fire department for assistance so needed help can be provided.”

www.fema.gov/plan/prepare/specialplans.shtm

VI. Conduct Registration Campaign

Set up central system, including maintenance

• 211 or 311

• Special number in government agency

• Special number in non-profit

• Volunteer Mobile

• Publicize program

• PSAs

• Brochures, leaflets. flyers

• Local newspapers

• Websites

• Email

TECHNOLOGY AND VULNERABLE GROUPS:TECHNOLOGY AND VULNERABLE GROUPS:COMMUNITY & REGIONAL RESILIENCE COMMUNITY & REGIONAL RESILIENCE

INITIATIVEINITIATIVE

OAK RIDGE NATIONAL LABORATORIESOAK RIDGE NATIONAL LABORATORIES

John L. KieferUniversity of New Orleans

Jay ManciniVirginia Tech

Betty H. MorrowFlorida International University

Hugh GladwinFlorida International University

Terina A. StewartOak Ridge Associated Universities

SURVEY OF AN AT-RISK SAMPLE ON USE OF TECHNOLOGIES - CHARLESTON, SC

Description Of The Sample

Technology Access

Technology Access by Income

Computer in Home

Sources of Hurricane Information

Most Important Sources: TV 68.4%, radio (15.7%), Internet (6.2%)

Betty Hearn MorrowFlorida International University

RISK BEHAVIOR AND RISK BEHAVIOR AND COMMUNICATIONCOMMUNICATION

NOAA COASTAL SERVICES CENTERNOAA COASTAL SERVICES CENTER

I. Literature Review

Synthesis of existing social science research related to risk perception and communication

Improving Coastal Risk Communication: Guidance from the Literature

Risk Communication Model

Social Marketing• Start with target audiences most ready for action

or change• Promote single, simple, doable behaviors• Identify and remove barriers• Promote benefits over fears• Highlight costs of competing behaviors• Promote a tangible target• Get leaders involved, committed

Best Practices• Collect examples of successful social marketing

campaigns• Don’t Mess With Texas• Turn Around, Don’t Drown• Click It or Ticket• Save the Crabs – Then Eat Them!

Reference:

Promoting Access to Resilience-Enhancing Technologies for Disadvantaged Communities and Vulnerable Populations

http://www.resilientus.org/reports-other.html

Dr. Betty Hearn Morrowbetty@bmorrow.comPhone: (305) 385-5953