Detailed Design Style – Italian Art Deco

Background• The Italian pavilion at the 1925 Paris exposition was decked out in antique Roman appointments consistent with D’Annuzio’s rethoric about the glorious Italian past.• Italian decorative art between the wars was an odd coupling of both Modernist and classical conceits.

Characteristic• A Futurist-inspired, decorative style of illustration, layout and typography dominated Italian commercial design.

Famous Artist • Giovanni Riccobaldi• Federico Seneca• Lucio Venna• Antonio Seguini

Detailed Design Style – Streamline

Background• Streamlining was more than a distinctly American modern style, it was a metaphor of a new epoch.• The marriage of art, industry, and science, it was passionately practiced by a new profession of industrial designers, who applied themselves to the aerodynamic redesign of all sorts of machinery.

Characteristic• Influenced by the European Modernists and by the machine aesthetic.• Use photography and strong, symbolic color.

Famous Artist • H.M.A. Strauss• Otis Shepard• Lester Beall• Robert Muchley• Jean Carlu• Charles Egri• etc