detailed analysis of bigbasket
TRANSCRIPT
Analysis of Bigbasket.com Presented by,
RathanKiranEvin
Jitendra
About the company The firm was founded by a team of five – VS Sudhakar, Hari Menon,
Vipul Parekh, VS Ramesh and Abhinay choudhari. The e-tailer does close to 2k – 3k orders a day in Bangalore and around
1k-2k orders per day in Mumbai and Hyderabad combined. It is currently clocking a monthly GMV (gross merchandise value) of Rs 9 crore on an average.
Positioned as online grocery store. 1000+ brands 10000+ products Guarantee on time delivery and the best quality! Investors ; Ascent Capital, Lionrock Capital,
Zodius Capital, Helion Ventures Company has more than 70k + customers
India Retail Market
1.6
8.8
0
2
4
6
8
10
FY'12 FY'16
EXPECTED SALES GROWTH (USB BN)
Globally, e-grocery market is growing
nearly 7 times faster
Indian Retail Market is of $500Bn and out
of which 60 % would be food and grocery
India is the 6th largest grocery market in the
world
YoY growth rate is 19 %
Key Players in Indian E-grocery Market
Product Portfolio
Bigbasket.com allows you to walk away from the drudgery of grocery shopping and welcome an easy relaxed way of browsing and shopping for groceries. Discover new products and shop for all your food and grocery needs from the comfort of your home or office. No more getting stuck in traffic jams, paying for parking, standing in long queues and carrying heavy bags – get everything you need, when you need, right at your doorstep. Food shopping online is now easy as every product on your monthly shopping list, is now available online at BigBasket.com, India’s best online grocery store.
Why should I use BigBasket.com?
Area’s
Product Mix
Product Mix
Grocery &
Branded d Food
Fruits & &
Vegetablbles
Personal al Care
Beverages &
Household
Meat, Bread
Dairy & Egg’s
Target Segment• Foreign• Others
states
Students
• With Baby
• Big Families
Family
• Single• Both
are Working
Corporate
Others
Event Planners
Societies
Co-operatives
Groups
Benefits to the BuyersWhen you need, right at your doorstep
Getting stuck in traffic jams
Standing in long queues
Carrying heavy bags
Paying for parking
Variety
Complete ProcessHOW TO ORDER? Browse BigBasket.com for products or use the search feature Add item to your shopping Basket Choose a convenient delivery time from our 4 Slots* a day
7.00 AM - 9.30 AM ; 10.00 AM - 12.30 PM ; 5.00 PM - 7.30 PM ; 7.30 PM - 10.00 PM
Select suitable payment option (Cash, Sodexo, Credit Card) You can pay by cash, card or food coupons
*Slot timings may vary across cites
Smart Ordering
Own fleet of GPS enabled vans Working on a hub-and-spoke model All the goods are bought and stocked in a warehouse 10% refund if late just-in-time model, warehouse stocking model
Delivery Strategy
Green BasketRegional Distribution Centre
Store
End user
Do’s & Don’t• The types of advertising used by the Big basket is “ Word of Mouth “ ,
News paper, radio, bill boards etc.
• Why they use such mediums ;
Big Basket feels that we are in online world and by using social media the message will spread like a viral and they are targeting only working professionals and housewife.
• Rough expenditure on advertisement as a % of Sales
BigBasket doesn't advertise much; to acquire customers, they say that 60-70 per cent are repeat customers, it primarily depends on word of mouth. "Around 45 per cent of our customers come through reference and 20-30 per cent through online searches and traditional media,“
• Whether they use celebrities or normal people / animals in advertisements
BigBasket is not using any celebrities/normal people / animals in advertisements
Promotion
Recommendation from User’s
Try to achieve one day delivery efficiency
Introduce loyalty programs
Improve website and social presence
Include bundled offer system a customers can make and save for future usage
Make website more user friendly
Expand geographical reach
Increase awareness through advertisement.
Share consumer experience on their website