destination stewardship - oas · support rapid sustainable destination diagnostic and action agenda...
TRANSCRIPT
Destination Stewardship RCL’s Framework for Sustainable Tourism
Miguel Peña, Senior Analyst of Sustainability Programs
22nd Inter-American Congress of Ministers and High-Level Tourism Authorities Bridgetown, Barbados, September 4th, 2014
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Our Company
"Destination stewardship is a process by which local communities, governmental agencies, NGOs, and the tourism industry take a multi-stakeholder
approach to maintaining the cultural, environmental, economic, and aesthetic integrity
of their country, region, or town. In other words, to ensure that the destination retains and enhances
the distinctive attributes that makes it attractive to beneficial tourism."
(Source: Global Sustainable Tourism Council)
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Our Company
• 41 Ships
• 490 Global Destinations
• 4.1M Passengers, 65K employees
• 6 more ships by 2016, total cap. 120,500 berths
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Why Destination Stewardship?
• Important pillar of our ongoing Sustainability commitment
• Crucial for long term viability of the destinations
• Managing growth and ensuring Competitiveness
• The Destinations are the lifeblood of our business and tourism is the lifeblood of the destination
• Our Guests tell us where they want us to take them!
• Destinations must remain valued by consumers
• Destinations must plan and act in order to remain attractive
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Destination Stewardship Timeline
• 2009: Hosted Destination Stewardship think tank on-board Oasis of the Seas
inaugural cruise
• 2010: Launch Sustainable Shore Excursion Program
• 2011: Bahamas and Haiti Private Destinations achieve bronze-level
Sustainable Tourism Education Program (STEP) eco-certification for attractions and tour operations (both are now Gold)
• 2012: Sponsor the creation of the GSTC Global Sustainable Tourism Criteria
for Destinations
• 2013: Support Rapid Sustainable Destination Diagnostic and action agenda in
Cozumel and Roatán, pilot program in St. Kitts and Nevis.
• 2013: Support creation of the SMART destination monitoring tool designed
help destinations to track trends and changes occurring over time
• 2014: Founding Partner in the Sustainable Destination Alliance for the Americas
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RCL Destination Stewardship
• Private Destinations
• Shore Excursion Providers
• Destination Managers
www.destinationsfortomorrow.org
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Sustainability Solutions for Destination Managers
• Tools that help make sustainability actionable
• Destination Sustainability Self Assessment
• Rapid Sustainable Destination Diagnostic
• SMART – Strategic Monitoring and Response for Tourism
Sustainable
Tourism
Strategy
Destination
Management
Tourism
Management
Organization
Visitor
Satisfaction
Reponses
To Climate
Change
Sustainable Tourism
Standards Promotion
Safety and
Security Community
Involvement
and Benefits
Community
Engagement
Economic
Monitoring
Support
of Local
Enterprise
Equitable
Employment
& Fair Wages
Tourism
Accessibility
Cultural and Natural
Heritage Management
Heritage
Protection
Recording & Properly
Interpreting
Natural & Cultural
Heritage
Visitor
Management Planning &
Monitoring
Protection of
Local Property
Rights
Environmental
Conservation
Energy Water Solide Waste
Management
Air Quality
and Pollution
Low-Impact
Transporta-
tion
Coastal
Management
Biodiversity & Protected
Areas
Rapid Sustainable Destination Diagnostic
Strategic Monitoring and Response for Tourism (SMART)
Destination Sustainability Self-Assessment
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Rapid Sustainable Destination Diagnostic
• Comprehensive destination sustainability assessment
• Destination report card, highlighting risks and areas for improvement
• Facilitated multi-stakeholder participatory action planning forum
• Practical action projects that are ready for implementation
• Support for establishing a multi-sector Destination Stewardship Council
Sustainable
Tourism
Strategy
Destination
Management
Tourism
Management
Organization
Visitor
Satisfaction
Reponses
To Climate
Change
Sustainable Tourism
Standards Promotion
Safety and
Security Community
Involvement
and Benefits
Community
Engagement
Economic
Monitoring
Support
of Local
Enterprise
Equitable
Employment
& Fair Wages
Tourism
Accessibility
Cultural and Natural
Heritage Management
Heritage
Protection
Recording & Properly
Interpreting
Natural & Cultural
Heritage
Visitor
Management Planning &
Monitoring
Protection of
Local Property
Rights
Environmental
Conservation
Energy Water Solide Waste
Management
Air Quality
and Pollution
Low-Impact
Transporta-
tion
Coastal
Management
Biodiversity & Protected
Areas
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Rapid Sustainable Destination Diagnostic
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Sustainable Destination Alliance for the Americas
• Largest initiative of this kind in the world, a private and public partnership focused on sustainable destination management
• 7 Destinations - Caribbean and Latin America (3 RCL, 4 OAS)
• Rapid Sustainable Destination Diagnostic
• Plans to expand to more than 30 destinations
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South Pacific Destination Alliance
• Largest initiative of this kind in the pacific, a private and public partnership focused on sustainable destination management
• STI is the convener and implementation partner, Royal Caribbean Cruises Ltd., and the South Pacific Tourism Organization
• Rapid Sustainable Destination Diagnostic
• Replicating the success of the SDAA
• Open to new partners who want to help the region realize its potential
