NEW

BIKEvIllagE

28-29-30 MARCH2 0 1 4PAR IS

The exhibition of new hiking

The plural hiking is open to all public and comes on by foot,by bike, on horseback... in France and at the end of the World !

The fair is «in the air» as a response to a growing demand of authentic back to nature going far away a green quality tourism.

Respect for Nature, the sustainable tourism and a good price/quality ratio are the new decision-making keys for hikers, Be present alongside with the professional of a fast changing sector

The exhibition is years old ! A unique leading

fair in Paris,

with the first French

Customer Base,

61 000 visitors, 20 % increase

in 2013.A very strong frequenting,

reflecting a growing demand

of a new active tourism:

Hiking-Nature and Fun.

new hiking & nature exhibition in France

st

• Nature lovers, Mountain sportsman, Sunday hikers, Newcomers to Cycling holidays.

• Travelers to discover new regions, to explore their lands, their «terroirs», and to taste products from Sustainable and Organic agriculture.

• Adventures, followers of a new travel attitude, friendly, respectful and authentic.

With the family, as a group or in solo, visitors are all looking for new discoveries «off the beaten tracks», the antithesis of mass tourism.

+ 20 %of visitors numbersExhibition profile

Visitors profile

The market Hiking

27,8 million french walk just for pleasure4,9 million are hikers3,4 million practice mountain hiking (*)

*Survey source «Pratique physique et sportive 2010» CNDS/ Direction des Sports, INSEP, MEOS

Cycling22 million french practice bike regulary.Second physical activity of french.8 million of touristic stays*

*Source FFCT

The Exhibition in 2013• 61 000 visitors• 12 000 sp.m of exhibition• 350 exhibitors• 250 journalists• 11 900 fans & followers

Exhibitors

Segmentation by «Villages» has known a great success in 2013

The bike village: bikes exhibition, tests, travels and cycling roads

The organic and nature products village gathering many organic product growers and offering direct sales to the public

The historical partners, the target core of the exhibition will be always in the spotslights:

France, Europe, countries at the end of the world, Travel Professionals, Tour Operators, Accomodation Partners, Institutions and Sports Federations ...

Partners: IGN, Mairie de Paris (Paris City Hall) , Ile-de-France Region, WWF, FFR, FFCT, Nordic Walking, French Athletics Federation, FFCAM ...

And beautiful animations, asserting your communication strategies.

They liked: Yvelines Tourisme Office held up the challenge with the presentation of new outdoors sports, foot hiking, treking on horseback, on bike, segway show, carriage show, poney show, with, in live, «La Bergerie Nationale», the workshop of an educational hive, stand up paddle and a canoe-kayak, all in live ! CAP France following the spirit of the french communication campaign «Manger/Bouger» (eat and move), it was a great success: very frequented workshops around the «Chouette Nature»-Picnic Story, with the participation of a candidate of the Masterchef® Program ( TF1 CHANNEL) and Nature discoveries at the Kid Village The Trends Space, a real showcase of new materials, exhibiting all the novelties of the season, from higt tech items to very simple tips, all under the aegis of the Vieux Campeur and with the exhibition of inevitable market brands: Lafuma, Raidlight, Opinel, Millet, etc.

Objectives of the Exhibition A human adventure

Always inviting more and more hikers to join us

The exhibition, an exchange-crossroads, is the ideal place for meetings, to attrack visitors and internet users, seeking additional information before buying.Everything will be implemented with you, to allow each visitor to achieve his dreams, to escape and break with his everyday life.

Let’s combine our efforts to make it more and more efficient.

Man at the heart of exchanges It’s also a way to enhace of your image with great possibilities of co-branding through quality animations encounters with the Market in B. to B. and B. to C.

Enjoy the fair to organize an event around a huge customer base, mutualizing costs, building charming, hearty and attractive operations with us.

The fair, a good communication lever in a growing Market.

The 2014 strategy«Villages» to attract your future clients Around major partners, in France: FFRP, FFCT, IGN, LPO and WWF ...

« The Destinations Village » in France, Europe and at the end of the World, will all the travel professionals , T.O., hosts, tour guides, to arose the desire to discover the authenticity of the «made in France» of the regions and far escapes.

« The Cycling Village » will be at the heart of the fair, with all roads to explore by bike, tour operators, rental companies, bicycle manufacturers, equipment suppliers ...

« The Mountain and Equipment Village » Up to sports destinations with family or solo: hiking in the mountains, climbing, canoeing, outdoor sports, a whole range of holidays deals to exceed !The mountain guides, tour guides, experts and equipment suppliers will be all at the Village.

« The Organic and Nature Village by Vivez Nature » A market of local, both organic and natural products, meetings with growers, conferences and workshops with the advice of experts in nutrition and health.Everything to pamper hikers ! ...

Next to hiking, new Nature discoveries:trail, fishing, photo safari, solidarity tourism...

The Fair and the Media

The communication campaignfor the general public has been very successful in 2013: over 20%increase of number of visitors.Thanks to «happening operations» in Paris about cycling, displaying hightly targeted advertising, thematic partnerships among families, e.marketing operations... Media and partners also talked about us:RMC, Le Parisien, Le Monde, Métro, A Nous Paris, Figaroscope, Le Nouvel Economiste, Femme Actuelle, Télérama, Le Pèlerin, Vélo Magazine, Ouest France, Paris Chamonix, La Nouvelle République, Le Courrier du Loiret, Cyclosport, Le Journal du 12ème, Féminin Santé Sport, Trek Magazine, Montagne Magazine, Grands Reportages, Chemins d’Etoiles, Randos Balades, Passion Rando,Cyclotourisme, Globe Trotters, A/R Magazine Voyageur, France Montgolfières, Les Cahiers de l’Ane, Carnets d’Aventures, Transboréal, En Auvergne Magazine, Nature en France, L’Age de Faire, Natura Sciences, Anyresa Mag, Mistral Média, Tourmag.com...

As well as our partners: Mairie de Paris, WWF, IGN, La FFRandonnée, la FFCT, la FFCAM, Ecotrail, ZeOutdoor.com, I-Trekkings.net.We will work together again in 2014

Become a partner of the exhibition Enjoy the public awareness of the environmental protection, of a new desire to surpass oneself, the new keen interest in walking and cycling and come to the fair to show your assets or to support an engagement for Nature.

Enjoy the fair to create an event, to support your image, meet your prospects and customers, enrich your clients files and to impose your business in a growing Market.

YOUR CONTACTS

FLOrENCE LUNG

General Commissioner: flung@randonnee-nature.comTel.: +33 (0)1 46 21 11 10 - Cell: +33 (0)6 60 11 92 95

COMMErCIAL FLOrENCE LUNG & NAjAT CALIxTE

Commercial Assistant: ncalixte@randonnee-nature.comTel.: +33 (0)1 46 21 11 10

COMMUNICATION

North Communication Tel.: +33 (0)1 45 45 61 23Claire Fuentes : claire@north.fr

www.randonnee-nature.com

Rando Expo 19 rue d’Aguesseau92100 BOULOGNE-BILLANCOURTTél. : 01 46 21 11 10contact@randonnee-nature.com

Photo credits : Gérard du Camino, Destinations Nature/F. Maitre, Fotolia, Lafuma, Opinel, Yves Lespérat/FFRP

NEW

BIKEvIllagE

28-29-30 MARCH2 0 1 4PAR IS

The exhibition of new hiking