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PROPERTY OVERVIEW
SILVER SANDS PREMIUM OUTLETS®
A HOWARD GROUP AND SIMON CENTER
DESTIN, FL
MAJOR METROPOLITAN AREAS
Pensacola: 55 miles Mobile, AL: 115 miles Tallahassee: 135 miles Montgomery, AL: 170 miles
RETAIL
GLA (sq. ft.) 451,000; 110 stores
OPENING DATES
Opened August 1992
RADIUS POPULATION
15 miles: 95,517 30 miles: 241,639 45 miles: 475,309
AVERAGE HH INCOME
30 miles: $72,123
SELECT TENANTS
Saks Fifth Avenue OFF 5TH, Ann Taylor Factory Store, Banana Republic Factory Store, Brooks Brothers Factory Store, Calvin Klein Company Store, Coach, Cole Haan Outlet, Disney Store Outlet, Dooney & Bourke, J.Crew Factory, kate spade new york, LACOSTE Outlet, Michael Kors Outlet, Nike Factory Store, The North Face, Polo Ralph Lauren Factory Store, Tumi, Under Armour, Vera Bradley
LOCATION / DIRECTIONS
Located on U.S. Hwy. 98. Accessible from the north across the Mid-Bay Bridge from SR 20 and from US Hwy. 331 from I-10, exit Highway 85S at Defuniak Springs.
Dothan
AL
FL
Pensacola
Destin
Panama City Beach
1010
1010
98
98
SILVER SANDS PREMIUM OUTLETSDESTIN, FL
Information as of 5/1/17. Source: SPG Research; trade area demographic information per STI: PopStats (2016).
The center is positioned in the heart of Northwest Florida’s renowned Emerald Coast in South Walton County. Domestic tourists and affluent second homeowners drive local commerce, traveling from key markets throughout the country to visit the 50 miles of turquoise waters and famous sugar-white sand beaches. The area benefits from three distinct markets: permanent residents, secondary homeowners and visitors.
— The area attracts approximately 17 million visitors a year. — The total annual economic impact of tourism in Walton County alone was $3.2 billion in 2016.
— The average household income of visitors to the Northwest Florida region is approximately $126k.
— The region also includes the nation’s largest Air Force Base along with six other military installations within a 1-hour drive of the center with a yearly economic impact of over $7.5 billion.
Increased drive-to market visitors, the primary tourism transportation method, have surged resulting in major state funded HWY infrastructure widening projects throughout the area.
Approximately 75% of Silver Sands Premium Outlets’ customer base is from domestic tourism, primarily from the southern states to the mid Atlantic. There is also an increased trend of vacationers from Ohio, Pennsylvania, and Indiana. This customer tends to be an affluent family with children. The immediate area surrounding the center, including Miramar Beach and 30A, attracts affluent families with significant discretionary income.
The remaining 25% of shoppers are locals and second homeowners including snowbirds. Second homeowners tend to be 50+ years old and affluent. Local shoppers look for everyday clothing and moderately priced merchandise and consider the center their primary shopping destination.
TOURISM / TRAFFIC
MASTER PLAN
US 98 / EMERALD COAST PKWY.
NO
RTH
POLO RALPH
LAURENFACTORY
STORE
TOMMY HILFIGER
SAKSFIFTH AVENUE
OFF 5TH
LOFT OUTLET
COACHGAPOUTLET
NIKE FACTORY
STORE
COLUMBIA SPORTSWEAR
UNDERARMOUR
BANANA REPUBLIC FACTORY STORE
HANESBRANDS
SURROUNDING AREA CENTERS
Simon Centers Competition
PollardLockhart
RiverviewEunola Madrid
Black
East BrewtonSamson
Flomaton
HartfordRehobeth
Slocomb
Florala
BrewtonMalvern
Geneva
Cinco BayouShalimar
Floridatown
Alford
Noma
Wausau
Goulding
Dickerson City
Mary Esther
Jay
Mulat
Mexico Bea
Pretty Bayou
Garcon Point
Parker
Laguna Beach
Lower Grand Lagoon
Cobbtown
Campbellto
Cedar Grove
Pea Ridge
FidelisLaurel Hill
Caryville
Jacob City
Century
Oriole Beach
Eglin AFB
Cotton
Tiger Point
Paxton
Chipley
Avalon
Bonifay
Graceville
Holley
Roeville
Vernon
Dixonville
Navarre Beach
Ebro
Ponce de LeonPoint Baker
Milton
Bagdad
Pine Level
Grove
Molino
ensacolaMiramar Beach
Westville
DestinWarrington
Brownsdale
Callaway
Brent
Lynn Haven
iew
Wallace
NicevilleEnsley
Springhill
Valparaiso
De Funiak Springs
Tyndall AFB
Harold
Gonzalez
Upper Grand Lagoon
Crestview
Freeport
Panama City Beach
Chumuckla
Ferry Pass
Gulf Breeze
Pace
Munson
Navarre
East Milton
Allentown
Midway
5
2
4
6
67
84 51
3
15 MILES
30 MILES
45 MILES
2
1 Silver Sands Premium Outlets®2 30Avenue3 Cordova Mall4 Destin Commons5 Grand Boulevard at Sandestin6 Panama City Mall7 Pier Park8 Santa Rosa Mall
OTHER RETAIL
SHOPPING CENTERS GROSS LEASABLE AREA ANCHORS DISTANCE / DRIVE-TIME
Grand Boulevard at Sandestin Miramar Beach, FL 830,000 sf Publix Food & Pharmacy, Chico’s,
Tommy Bahama 3 miles / 4 minutes
Destin Commons Destin, FL 500,000 sf Belk, Bass Pro Shops Outdoor World,
H&M, Whole Foods Market 5 miles / 7 minutes
Santa Rosa Mall Mary Esther, FL 740,000 sf Dillard’s, Sears, JCPenney 20 miles / 32 minutes
30Avenue Inlet Beach, FL 129,662 sf otium, Willow+Mercer, Shimmering Seas 23 miles / 29 minutes
Pier ParkPanama City Beach, FL 896,000 sf Dillard’s, JCPenney, Marshalls, Target 33 miles / 42 minutes
Panama City Mall Panama City, FL 694,000 sf Dillard’s, JCPenney, Sears 47 miles / 59 minutes
Cordova Mall Pensacola, FL 929,000 sf Belk, Dillard’s, Best Buy, Bed Bath
& Beyond, Dick’s Sporting Goods 61 miles / 1 hour 33 minutes
OUTLET SHOPPING GROSS LEASABLE AREA ANCHORS DISTANCE / DRIVE-TIME
Tanger OutletsFoley, AL 557,000 sf VF Outlet, Polo Ralph Lauren
Factory Store 87 miles / 2 hrs 10 minutes