deskdoo.com how we re:invented the operating system in the cloud
TRANSCRIPT
1
Deskdoo.com How we re:invented the operating system in the cloud
2
Key members Hi Everyone, we are Deskdoo.com
Adam Adamczyk CEO
M. Sc. (IT), MBA
15+ years of experience in Information Technology field
expertise in team management,
solid IT and management experience
(CEO Figaro Software, CEO NowyInteres.pl)
Dawid Krawczykiewicz CTO
Software Developer
5+ years commercial software development
experienced developer in 2/10
the most popular websites in Poland
(demotywatory.pl, joemonster.org)
Robert Pasternak Business Development
MS (Management)
20+ years of experience in Information Technology field
with expertise in sales team management,
responsible for raising company, promoting company brand, generating revenue
3
History Idea is just a beginning, key is an Execution
year
2001 year
2012 year
2014 year 2015
year
2015
First start-up failure
After 2 years of development we have failed due to limitation of technology, business experience, clear concept…
Html5 specs, cloud maturity
We started again development with a new OS concept, new core team.
Private release
Access for limited users – private invitation. Gathering early adopters.
New company
1st January new company Deskdoo registered officially in Poland (LTD).
Box Development
Cloud PC Box development started – with worldwide team.
We are here with you…
Help customers realize value by giving them access to the most productive apps
from any place, any device
with social interaction online.
Our goal
Mobility
Big Data
Cloud
4 Mega Trends
Social
Work from anywhere
any device.
Allow to make a decision
faster and react actively for
changing trends.
Sizing, scaling
on demand.
New apps for a
real social workplace.
6
Deskdoo vision We know what to do and how
Client agnostic Responsive Design for displaying content on any modern device (desktop, laptop, tablet, mobile, Smart TV).
No need to install anything No browser plugins, no Flash, no desktop apps… just modern HTML5 browser . Google Chrome, Chromium are fine.
Unified cloud One place for all.
One dynamic browser page.
Service based Many services under the hood – controlled by very fast
application framework.
7
Deskdoo cloud OS facts Dynamic
On demand access to apps and resources
Scalable One minute super scaling,
effectives from cloud.
Shared Delivers shared apps, resources
and services.
Self-service User access to services when he/
she needs it.
Pricing model per-usage Business model is Freemium
(free + premium apps/services/resources).
8
Typical user scenario Simplicity is the way we are working
1. Register User can register by social API
(eg. Facebook) or register manually.
2. Personalize Customize look and feel as user like it.
3. Access to resources Map disks from external resources and access them from one place.
4. Invite others Users may send invitations for workspaces as many as they want.
9
Benefits for users
Access from
anywhere
24/7/365
One identity Simple switch from home/
work use.
Zero installation Just run OS from the browser.
True interactive Work with other users like
never before.
Increase productivity by using sets of tools.
Integrated access Search and access documents
from one place.
Available now
10
A new revenue model for business New marketplace for IT services
Acquires Apps
Google Apps, Adobe Photo
Editor … more cloud apps to
come.
No fixed cost Pay for use New revenue Agility
We allow turn fixed costs into
variable.
Users are likely to pay small
amounts for apps when
needed them.
New money stream for
vendors of shared income for
their application/resource/
services
Increasing agility and time for
market revenue for active
vendors.
11
Deskdoo application map from 10.000 foots view
System core
services
Current External
Apps
Internal Apps
External interface
Traditional
Access log
Chat
Calendar Adobe Photo Editor
Excel
PowerPoint
Word
Any HTML5 Apps
Flash games, apps
12
Sets of integrated tools in one dynamic page access from browser
Adobe Photo Editor Single login
Collaboration Google Apps (Word, Excel, PowerPoint)
Multiple scenarios Disk Drive
13
Business solution Why our model is so attractive for business
Use case approach We collect use case scenarios from our
users and see live analytics what they are doing.
Personalization Users can personalize their look and feel
(themes, wallpapers, desktop icons).
Deep control We monitor and control the system and
allow users to use only tested and integrated tools.
Load balancing in cloud No more problems with limited resources.
Social features Integrated collaboration tools.
Professional support Bug tracking, helping users live, screen sharing.
4 stages of technology adoption We are entering the 3rd stage now
On entry stage we experimented many different technologies and spent our time on searching the Holy Grail.
Experimentation
At first all features are free to use for everybody.
Wide-spread Use
Before we opened to all we had invited friends by sending them invitations in order to collect their
feelings.
Limited Use
It will take one year before users will be convinced to use new technology
in day by day scenarios.
Adoption
15
Project development process
Focusing on key features We focus on 3 features and polish them
to the perfection.
User first approach Collect and gather user feedback, bugs,
expectations.
Conducting user testing Simulate typical, common user scenarios.
System improvement Fix and add new features
to the system.
Infinitive Loop
Why are we doing that?
Economics Scaling is good for consumer, use what you want, no installation needed.
Internet of things Driving business to cloud.
Elastic computing Balance resources and get more when
needed.
Innovation New model = new opportunity for all.
Easy for use Just register and play, easy
provisioning.
17
Climate for a Change
Cloud is not a hype In fact it is mature enough, it is real and here!
Private, Group and Public Data Access from one place to all private, groups
and public data.
Work from home More and more people work from home.
Messaging and collaboration Increase productivity by integrated
messaging and collaboration system.
18
Our strategy
Integrated interface All in one desktop – one web page is all you have.
Build new ecosystem All social apps in one place.
Scaling by cloud All resources are in the cloud.
Full backup by cloud Save all data by external cloud providers.
New approach collaboration New dimension for workplaces.
at glance
Deskdoo Box Development is an ongoing process on the open hardware architecture…
Plug to TV and enjoy!
20
The future of business is cloud OS
Time is Now
