designing your way startup success

Design > Startup Success!

Computer labs > print design > web design >

flash games > iOS games > products

#who-am-i

[email protected]#UX #startups #mobile #philippines

Download Lifebit for iOS and Android

http://bit.ly/lifebit-explainer

http://bit.ly/lifebit-explainer

18 people over $250k in funding

investor inc. Skype co-founder & Ayala corporation, Wordpress/Google

community guy



#who-are-we

Samsung Worldwide Gear App challenge Philippine representative

!1st place On3 Startup pitching competition

!3 month Silicon Valley Immersion at

Plug and Play Tech Center awarde (P500k from DOST) !

Grand Winner - Angelhack Hackathon Manila as Pagesnapp

!Grand Winner – Startup Weekend Davao as Testcovery (2013)

!Top 50 Asia Startups (SG) 2011

!Top Places to work for (HR AWARDS in Singapore) 2012



#who-are-we

What is a startup?



a human institution designed to deliver a new product or service under conditions of

extreme uncertainty



Eric RiesStartup dude

Olympics of product building, drowning in stress &

“I don’t know what the fck I am doing.”



Eric SuStartup dude

How can a designer be a hero in a startup team?



The BORING designer.



http://blog.capwatkins.com/the-boring-designer

http://blog.capwatkins.com/the-boring-designer

Boring designer ==

usability > style



Bad design is when it’s the 1st thing you notice.



Good design is when it guides the user.



Great design is when it completely fades away.



PathOver-designed!



Gained traction only in Indonesia

Whatsapp

[email protected] #UX #startups #mobile #philippines

Boring, fast, reliable, everywhere

Used erlang, nokia+blackberry+ios+android

mailto:[email protected]

Out of sight, out of mindMobile UX warning





-55%engagement



OMG!

Facebook, Foursquare, Path, Zeeboxreverted back to from burger side menu

to a persisten 4/5 tabbar



Job-to-be-done



http://www.forbes.com/sites/stephenwunker/2012/02/07/six-steps-to-put-christensens-jobs-to-be-done-theory-into-practice/-to-be-done

http://www.forbes.com/sites/stephenwunker/2012/02/07/six-steps-to-put-christensens-jobs-to-be-done-theory-into-practice/-to-be-done

Need a ride!Uber, Lyft



#jobtobedone

Need to talk about something that just happened

Reddit



#jobtobedone

Painless travel


Hipmunk

#jobtobedone


Simplicity is unnatural for a designer but worth

fighting for.



make the idea as simple as possible to ensure the target adopts it as his own.

Swipe right to LIKE, swipe left to NOPE

Push a button to know a song or TV show!

Early users


Design it for them


TINDER


Drunk and horny

#earlyusers


Dropbox


Super geeks who hate using flash drives

#earlyusers


Pinterest


Moms and Wives

#earlyusers


Tumblr


creatives who didn’t want to setup a Wordpress

#earlyusers


Snapchat


Sexting > teenagers

#earlyusers


Your customer swallowed the answers


Hacks to get them out.


Remove bugs, crashes, typos


Sucks all the oxygen out of those non-obvious bugs

#extractcustomersentiment


Don’t say you made the app


Say you made a competing app and need help analyzing the ‘enemy’



Look out for articulate people and identify the

ones who love to do QA


Treat them like royalty



Reward negative feedback!


Positive feedback are kinda useless.



Lesson learned w/ LifebitDon’t step on the shit we stepped on.



Do one (deep) thing wellDon’t even think about doing a second thing well.



#lifebitlessons

10M SOLD

5M SOLD

Removed Shops, Doodle, Real-time commenting, Inbox, Videos



Demoted Scoreboards, Moods, and Placecam, Textcam

Made it ALL about photographing your passions

#lifebitlessons

Competitor psych outCompetitor == shortcut



#lifebitlessons

Drafting (racing)



#lifebitlessons

Drafting in Product design



#lifebitlessons

1. find the #1 leader in your category 2. follow their information

architecture 3. add around 10% to 20%

improvement or difference

Android is super super hard to get right

Either avoid it in the 1st year or commit to it exclusively



#lifebitlessons

841 issues on iOS

Almost 2x on Android!

Get users to AHA moment fastest!

Users are lazy, busy, stressed out.



#lifebitlessons

#lifebitlessons

Spent 1.5 years sculpting the product!

!

Began to think we were idiots.

#lifebitlessons

1. open Quests side menu 2. slide the badges lists 3. tap the badge 4. browse the badge’s quest 5. go to quest page and tap Join 7. go through camera 8. type caption and post

#lifebitlessons

1. just type #designer in your photo caption. 2. get 2 points for your Designer badge for every unique reaction. !

COMING SOON!

How can a designer be a hero in a startup team?



The take away…

Don’t be a batman

Be an Emmet!

Design with constraints, empathy and simplicity!



Be inspired!


Designer led startups


#designerfounder

Flickr, Slack


sold to Yahoo, raised $120m


#designerfounder

Youtube


sold to Google for $1b


#designerfounder

AirBnB


raised $500m at $10b valuation


#designerfounder

Wufoo


Fisher price form builder

raised $100k+ > sold for $35m


Join a startup!


maximize learning over money.


Problem is often & painful, Product does the job,

Design is super functional, Market is tightly knit, Team is unstoppable,

Funds are plentiful.



How to choose a startup!

Peek at daily life at a startup




Yesterday, we hunted for the cheapest iPhone 6 Plus we can buy to fix a bug that only happens there.



Discussed a change to the metagame


Ask me anything Fountain of FAIL knowledge



[email protected]


designing your way startup success

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