designing your supply chain around the digital consumer · april 30, 2017 randy evins, industry...

April 30, 2017

Randy Evins, Industry Principal, Food, Drug, Convenience, SAP

Designing Your Supply ChainAround the Digital Consumer

2© 2017 SAP SE or an SAP affiliate company. All rights reserved.

Mrs. Jones

Meet Mrs. Jones

Digital

Driving $100B Online

DigitalWhy Should Grocery Be Different?

DigitalEarned Loyalty


Waves of Competition

Blue Ocean Competitors

Historical Players

Digital Technology

She Shops Your Competition


Relevance

Loyalty

Looking for New Adventures

If You Aren’t Targeting Her,

Your Competition Is.

Bottom Line – Loss of Control


She Has a Digital Pulse

Why ShouldGrocery Be Different?

ExpectationSeamless

ExpectationEngaging

ExpectationProactive


Mrs. Jones and Your Inventory

She is the Queenof Your Supply

ExpectationSeamless

ExpectationEngaging

ExpectationProactive

Applypersonalized

offers

Determine optimal fulfillment

IOT Sensor detects pantry

out of stock

Combine order with subscriptions

Check for future need / reorder

points

Find additional manufacturers

offers / coupons

Notify Customer of pending order

Create / Process order

Receive approval, reserve

credit card

Send customer notification,order fill and substitution

recommendations

Modify and complete order

Pick, pack and finalize

order

Send final notification to

customer, charge credit card

Update inventory systems

(all of them)

Update forecasting solutions,

customer master

Update customer insights


Cultural Strategy

Building the Digital EnterpriseCreating Your Digital Pulse



Defining the ROI



Challenge Everything Perishables Included



Digital Foundation



Insights ROI


Teamwork

You are both under attack

Taking Out Cost and Time

Source to Dinner Plate

This is a Team Challenge

DigitalNo Paper

DigitalDirect to Customer

(ready made assets)


Why is your brand in Mrs. Jones’ cart?

Fundamental Shift

Segment of One (Mrs. Jones)

Win – Win (grocer and brand)

You Have the Same Risk


Tuning into the Customer

Digital Moments

Real-Time Market Signals

Sense, Analyze, Optimize, Act

The Customer isSending You Signals


The Digital Manufacturer

Real Time Market Signals

Digital Engagement with Grocers

Flexible, Agile, Responsive to

Your Customer’s Customer.

You Need a Digital Platform


Leverage Your Power

Your Store is an Asset

Your Staff is an Asset

Flexible, Agile, Responsive to

Your Customer

Accentuate the Positive


Achieving Growth in Uncommon Times

Make the Connection with Customers

Create New Business Innovation

Collaborate Across the Ecosystem

Meet Your Customer in the Moment

Thank you.Contact information:

Randy EvinsIndustry Principal, Food, Drug, Convenience, SAP(760) 948-3331

Paul LarsonIndustry Principal, Consumer Packaged Goods, SAP(512) 2977460

designing your supply chain around the digital consumer · april 30, 2017 randy evins, industry...

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