designing your business to succeed "after" google
TRANSCRIPT
First Off... Who Am I?
Co-author: The Art of SEO CEO: Stone Temple Consulting, 30+
person Digital Marketing and SEO firm Columnist:
Interviewer:
Host of:The Digital Marketing Excellence Show &The Digital Marketing Answers Show
Eric Enge – Fun Fact
I Have Run the Boston Marathon 3 Times!
Authority of Publishing Sites
How You Get to the Top Tier
• You’re nuts, they aren’t going to take my content
• I have no authority!
Climb the Ladder One Step at a Time
Be an Expert or Go Home
You Can’tBuild TrustWith RandomWriters!
Should Go Without Saying
Get Content and Social
Media Efforts Aligned
Build Relationships With Influencers
Be Part of the Community
Measure Progress
Topics I Will Cover
• Content and Social Media Effort Alignment• Building Relationships with Influencers• Measuring Progress
Content Marketing and Social Media
Get Them Working Together!
Content and Social Media Reinforce Each Other
Sing From the Same Songbook
Be Visual
Link Share
Image Share
Source: Craig Fifield
Tailor Posts to the Platforms
Dustin Stout
Kandice Linwright
Great Content is a Gift to the Social Media Team
Influencers
The Value of Influencers
You Influencer
Your Reach Their Reach
The Influencer Conversion Bonus
20,000 connections
20,000 connections
20 shares10 links
100 shares50 links
The Role of Influencers
Influencer
Creating Trust in One Relationship
Interview Influencers
Relationship Building Pyramid
Higher Effort
HigherValue
Likelihood to Share Formula
Share Rate
Creating Impressions
Direct Outreach
Potential Linker
Measuring Your Progress
Engagement
Not Just Volume, But Who Engages
Social Sharing Volume Per Article
Social Event Volume Over Time
Average Share Volume Per Article
Author Comparison on the Same Site
Google Plus Activity147,863!
978 +1s734 Shares
Major League Soccer Nails It
