Designing With Typepart 2

a) papyrusesb) illuminated manuscriptsc) scrollsd) calligraphy

What does “Illuminated”mean?

During Middle Ages books were called…

The first printing press was invented…

a) by William Caslonb) in 15th centuryc) in 18th centuryd) b & ee) by Johannes Gutenbergf) a & c

Name 2 main type categories

a) ascender and descenderb) Serif and Sans Serifc) cold and hot metal typed) none of the above

Which fonts are older,Serif or Sans Serif?

Leading – spacing between linesThis term derives from “hot type” typesetting (strips of leadwere placed between lines of type) and refers to the amountof spacing between lines of type.

This term derives from “hot type” typesetting (strips of lead

were placed between lines of type) and refers to the amount

of spacing between lines of type.

This term derives from “hot type” typesetting (strips of leadwere placed between lines of type) and refers to the amountof spacing between lines of type.

Leading – spacing between lines

How much leading?One rule of thumb suggests adding about 20% or around 2 points to the point size of your text as a starting point for adjusting line spacing. Less is generally too crowded.

Type size: 32 pt. / Leading Size: 34 pt.

Kerning – spacing between letters

Kerning – is the individual attention given to the spacing between any two letters

These are pairs you must start paying attentiontoo in everything you design in this program.

OC — curved letters need special attentionYa — always kern after a y Hi or fl — vertical letters together or ligaturesWn — oblique letters always present a problem

Kerning Pairs

compare these logos

compare these logos

“Typolution” Animation by Olivier Beaudoin:http://www.youtube.com/watch?v=zVPfTlpCKaw

Famous Graphic Designers

David Carsonhttp://www.ted.com/talks/lang/en/david_carson_on_design.html

Paula Scherhttp://www.hillmancurtis.com/index.php?/film/watch/paula_scher/

To Get More Ideas for Project 2

“Type City” – Interactive Project

More Useful Links

All you need to know about different typefaces:http://www.paratype.com/help/term/

Need More Fonts?

http://www.dafont.comhttp://www.urbanfonts.com