Designing with Delight(Despite the System)

With Kate Daly @tikikate

Special Thanks@texburgher

Revv OaklandSiteworx

Lost Type Co-Op

My DealSoftware QualityEuchre Strategy

The Hills of West VirginiaRed Wine

Old Movies

(Or, things I love to talk about)

Orson Welles

Total Badass

“If you make people think

they’re thinking,

they’ll love you.

But if you really

make them think,

they’ll hate you.”Don Marquis

As quoted in Despite the System: Orson Welles Versus the Hollywood Studios by Clinton Heylin

*giant asterisk(I’m a UX enthusiast, but have never been paid to do it.)

So...whatcha got?

10%

5%

10%

75%

Ideas Total Wins Fails Cool Shit

Show - of -

Hands

What’s Your System?

Start Smallwin big

Ideas for designing with delight

ConversationalDelightful design is

Whoops!Hey now!

Wait a second...

Thanks, Firefox!

It’s ok, t-rex!

SneakyDelightful design is

Mad MexThe Mad Mex cactus makes me smile.

UnconventionalSure, Chipotle was once affiliated with McDonald’s, but McDonald’s would never be this cool.

PersonalizedIt’s basically free to have your waitress write her name in Sharpie.

Yeah, I took it

STOLEN FROM = 11 CHARPROPERTY OF = 11 CHAR

And these clever items didn’t cost the company a cent more.

MinimalistDelightful design is

Minimalism SellsWhen you’re handing your kid a snack in a moving car, what do you say?

DO YOU WANT THE YELLOW ONE?

PoppyDelightful design is

Proceed with cautionand mind your expiration dates

Expires 2015Bird, goat, I still love Backcountry.

Expires 20,150But Star Wars references are timeless for the current generation of GitHub users.

this guyTry github.com/yo and you get

Polar bear?404 concept by my buddy @derekdavis

Historical

Don’t. Even. Try.

Never mind.

It’s not worth it....

When it comes to historical events, unless you’re a museum, anything you say is “too soon.”

And people will mock you. Shamelessly.

Moving on...

NaturalDelightful design is

EasyThere’s likely no marketing team telling the I-68 rest stop what to name their wireless networks.

WiseAnd the girl who works at this convenience store simply wants to brighten your day.

SimpleThere’s no marketing budget behind these simple messages.

Anda million other

examples

Mod Cloth * Lucky Jeans * Samsung Dryers * Little PrinterHello, Dolly! Wordpress Plug-In

Low-budget or high, these companies produce delightful design.

Key Takeaways

Delightful design isConversational

SneakyMinimalist

PoppyNatural

Just...

Keepit

natural

No fakers

Showthecost

baby!ROI

and savings -- delight needn’t cost more

Findout

what’s important

Sound the alarm...

Do customer complaints make everyone stop, drop, and hotfix?

Doit

anyway

But keep your job(well, if you want to)

There’salwaystesting!

A Luxuryyou can afford

And remember...

Questions &Ideas

Thank you!@tikikate