designing products people love
TRANSCRIPT
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User ExperienceDesigning Products People Love
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Few words about me
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What is UX?
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Overall experience
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„ „
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But, what is UX?
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Is it worth it?
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Sure, you’ll create products people love!
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You’ll save time and money
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Win the internetz!
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Cool, but how I do this?
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Specs → Mockups → Graphics → Development
Classic Process
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Need discovery
Defining problems
Multple ideas
Optimization & iteration
Prototyping & testing
Human-Centered Process
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Need discovery
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User interviews
Need discovery
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Observation
Need discovery
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Surveys
Need discovery
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Defining problems
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Personas
Defining problems
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Customer Journey
Defining problems
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Ishikawa Diagram
Defining problems
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Multiple ideas
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Brainstorming
Multiple ideas
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Lotus Flower
Multiple ideas
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Don’t get shy, come up with as many ideas as you can
Multiple ideas
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Prototyping & testing
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Prototypes
Prototyping & testing
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Pencil
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How to create a good prototype?
Prototyping & testing
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Ideate many solutions
Focus on small parts of functionality
Identify problem you want to solve
Don’t be afraid of making mistakes
Focus on interaction and the situation that the user is currently in
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User testing
Prototyping & testing
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How to conduct a good test?
Prototyping & testing
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Don’t make assumptions, just stick to the facts
Never criticize the user
Keep an open mind
Analyze the data with other people
Record the tests and make notes
Ask open-ended questions
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Optimization & iteration
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Analytics
Optimization & iteration
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A/B testing
Optimization & iteration
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Heatmaps
Optymization & iteration
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Draw conclusions, learn from your mistakes
Optimization & iteration
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Summary
Optimization & iteration
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Make mistakes, they’re OK!
Come up with many solutions
Identify real user needs
Verify your solutions through user testing
Work with your users
Define success criteria
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Need discovery
Defining problems
Multiple ideas
Prototyping & testing
Optymization & iteration
User interviews
Observation
Surveys
Personas
Customer Journey
Ishikawa Diagram
Brainstorming
Lotus flower
Pen&Paper UX Pin Axure
Balsamiq Pencil
Photoshop Sketch
Adobe XD Invision Marvel
Analytics
A/B testing
Heatmaps