designing physical and digital experience in social web
DESCRIPTION
This talk is presented in WebConf Taiwan 2013 (http://www.webconf.tw).TRANSCRIPT
Designing physical and digital experience in social web
2013.01.13
Janet Huang
About me
Janet Huang
http://twitter.com/janetychttp://www.facebook.com/janetyctp
Designing physical and digital experience in social web
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Social Webis about
People
So... we need to understand people!
We need to understand how people behave
Behavior Design
BJ Fogg
Persuasive Technology Lab @ Stanford University
Behavior Design
A Framework
3 things
B = Motivation
Ability
Trigger
Behavior Model
1 ability
Ability Factors- Time- Money- Physical effort- Brain cycles- Social deviance- Non-routine
Simplicity
Are we asking for too much?
Key question
Too much money?
Too much text?
Too much information?
2 motivation
Sensation
Anticipation
Social Cohesion
Core Motivator
pleasure/pain
hope/fear
social rejection/acceptance
Emotion
社會凝聚力
預期
感覺
3 trigger
Trigger
Facilitator
Spark
Signal
- Off-site trigger- On-site trigger
Web design
- Off-site trigger- On-site trigger
Web design
Call to action
motivationability
motivationability
motivationability
Behavior Model
1. Ability2. Motivation3. Trigger
The Order of Design
1. Trigger2. Ability3. Motivation
http://www.slideshare.net/hreha/applying-psychology-to-web-design
Understanding behavior model help you design better UI for people.
For web design, maybe we need
Another solution
Crowd-based design
Crowdsourcing Web design+
Why?
How?
Divide and Conquer
Macro task
Micro task
Crowds can solve micro tasks with little effort in a short time
iterative task
Integrate micro tasks
Macro task
Micro task
To be continued... :)
Thanks