designing micro-small business growth
TRANSCRIPT
MICRO SMALL
@innerspaethAIGA Richmond: Position Conference
BIZ GROWTH
STRAT@innerspaethAIGA Richmond: Position Conference
FROM LARGE FIRM
@innerspaethAIGA Richmond: Position Conference
JAN 2010
TO BEDROOM
@innerspaethAIGA Richmond: Position Conference
MARCH 2010
6 YRS L8R…
@innerspaethAIGA Richmond: Position Conference
RESPECTABLE OFFICE
@innerspaethAIGA Richmond: Position Conference
MICRO SMALL
@innerspaethAIGA Richmond: Position Conference
BIZ GROWTH
STRAT@innerspaethAIGA Richmond: Position Conference
@innerspaethAIGA Richmond: Position Conference
THAT DOESN’T INVOLVE
ANY
HANDSHAKES NETWORKING
AWARDS@innerspaethAIGA Richmond: Position Conference
@innerspaethAIGA Richmond: Position Conference
DESIGNTO BUSINESS
APPLY
DISCOVERY
@innerspaethAIGA Richmond: Position Conference
@innerspaeth
PERSONAS (STAGES) OF BUSINESS GROWTH
AIGA Richmond: Position Conference
@innerspaeth
PERSONAS (STAGES) OF BUSINESS GROWTH
BOUNCING BABY LLC
WALKING & TALKING LLC
COLLEGE GRAD LLC
SALT & PEPPER LLC
AIGA Richmond: Position Conference
@innerspaeth
BOUNCING BABY LLC
(BIRTH) COMPANY FORMATION
TEDIOUS SET UP ITEMS
CONSTANT SUPPORT
YOU FALL A LOT
EVERYONE THINKS YOU'RE CUTE
AIGA Richmond: Position Conference
@innerspaeth
WALKING & TALKING LLC
SPEAKING IN FULL SENTENCES
PROCESSES IN PLACE
MODERATE SUPPORT REQ’
TRAINING WHEELS OFF
NOT AS CUTE AS THE BABY
AIGA Richmond: Position Conference
@innerspaeth
COLLEGE GRAD LLC
ESTABLISHED PARTNERS
TALKING BACK
SELF SUPPORTING, MOSTLY $
“I’M HOT SHIT”
AIGA Richmond: Position Conference
@innerspaeth
SALT & PEPPER LLC
BEEN THERE DONE THAT
PLANNING FOR FUTURE
FEES MATCH EXPERIENCE
HURTS WHEN YOU FALL (BUT YOU DON’T DIE)
AIGA Richmond: Position Conference
APPLICATION
@innerspaethAIGA Richmond: Position Conference
THINGS THAT WORKED FOR ME
@innerspaethAIGA Richmond: Position Conference
1
TAKE BABY STEPS
2
THE VALUE PROP
4
DON’T BE EVIL
(INTEGRITY)
5
FORM HABITS
3
HIRE SOME HELP
6
FIND COMMUNITY
7
SAY THANK
YOU
1 BABY STEPS
@innerspaethAIGA Richmond: Position Conference
@innerspaethAIGA Richmond: Position Conference
@innerspaethAIGA Richmond: Position Conference
SET SMALL GOALS,
ONE STEP AT A TIME.
@innerspaethAIGA Richmond: Position Conference
ARCHITECTS RE DEVELOPERS
NON-PROFITS
BE SPECIFIC.
@innerspaethAIGA Richmond: Position Conference
OTJ JBG WBG
tangible tip*
2 VALUE PROP
@innerspaethAIGA Richmond: Position Conference
@innerspaethAIGA Richmond: Position Conference
@innerspaethAIGA Richmond: Position Conference
“SUCCESSFUL BUSINESSPEOPLE
STAND ON GROUND THAT IS CRUMBLING
BENEATH THEIR FEET.”Joseph Schumpeter
WHAT DO MY
CLIENTS NEED?
AIGA Richmond: Position Conference @innerspaeth
@innerspaethAIGA Richmond: Position Conference
RESPECT
ANTICIPATE WHAT YOUR CUSTOMERS
VALUE
@innerspaethAIGA Richmond: Position Conference
WITHOUT VALUE
YOU ARE REPLACEABLE
@innerspaethAIGA Richmond: Position Conference
DO YOU START YOUR EMAILS
WITH I?
tangible tip*
3 HIRE HELP
@innerspaethAIGA Richmond: Position Conference
@innerspaethAIGA Richmond: Position Conference
2:30AM
$34
WHAT DO I HATE
DOING?
@innerspaethAIGA Richmond: Position Conference
WHAT CAN I
AFFORD TO HAVE SOMEONE
ELSE DO FOR ME?
@innerspaethAIGA Richmond: Position Conference
CONTRACT REVIEW BOOKKEEPING
LAWYER-Y STUFF FINANCIAL PLANNING
TAXES INVOICING
@innerspaethAIGA Richmond: Position Conference
SELECT AND RETAIN A WORKFORCE
POSSESSING BOTH VIRTUE AND TALENT.
MBM PRINCIPLE
tangible tip*
4 DON’T BE EVIL
@innerspaethAIGA Richmond: Position Conference
@innerspaethAIGA Richmond: Position Conference
“WINNING TAKES TALENT;
TO REPEAT TAKES CHARACTER.”
JOHN WOODEN
@innerspaethAIGA Richmond: Position Conference
VIRTUE OVER
TALENT
tangible tip*
@innerspaethAIGA Richmond: Position Conference
PRINCIPLES >
ORDERS
@innerspaethAIGA Richmond: Position Conference
YOUR WORD IS YOUR BOND.
*COB IS MIDNIGHT, AND BEFORE 12:01
tangible tip*
5 FORM HABITS
@innerspaethAIGA Richmond: Position Conference
@innerspaethAIGA Richmond: Position Conference
@innerspaethAIGA Richmond: Position Conference
@innerspaethAIGA Richmond: Position Conference
FORM HABITS CREATE ROUTINES
TO SUCCESS
6 FIND
COMMUNITY@innerspaethAIGA Richmond: Position Conference
@innerspaethAIGA Richmond: Position Conference
AIGA
AA
@innerspaethAIGA Richmond: Position Conference
7 THANK YOU
@innerspaethAIGA Richmond: Position Conference
@innerspaethAIGA Richmond: Position Conference
@innerspaethAIGA Richmond: Position Conference
@innerspaeth #positionconference