designing for socialisation
DESCRIPTION
Why socialising is amazing, how we are able to design for socilisation, and what psychological and anthropological tools are at our disposal, followed by a demo of CrowdScanner which is designed for socialisation with strangers.TRANSCRIPT
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Designing for Socialisation
Ellen Dudley & Adrian Avendano
CrowdScanner 2010
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Time spent “socializing”
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What’s so great about socialising?
George Simmel
Sociability: the play-form of association,“.
“This world of sociability...a democracy of equals...without friction," so long as people blend together in a spirit of fun and affection to, "bring about among themselves a pure interaction free of any disturbing material accent.”
The Sociology of Sociability.
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Sociability on a grand scale
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Social interactions increase happiness
Say no to small talk
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Social interactions increase cognitive capacity
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Homophilious vs Heterophilious
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The networker prowls alone
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What is a stranger?
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Changes in Eating Patterns: Breakfast
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Changes in Eating Patterns: Lunch
Dining “al desko”
Portable Sandwich
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Changes in Eating Patterns: Dinner
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Coffee house in milano- copying starbucks – full circle
‘Coffeehouses in Italy are a third place for people, after home and work.
Changes in Drinking Patterns: Coffee
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1950’s
Changes in Work Patterns: Gossip: vocal grooming
vending machine
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1970’s
Changes in Work Patterns: Gossip
People aggregated around photocopiers to gossip
modern workplaces.
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Changes in Travelling Patterns:
Civil InattentionOne person shell
When the train arrived in the 1830s, it soon became a more anonymous form of travel.
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Changes in Entertainment Patterns:
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Changes in Chores Patterns:Shopping, Banking, Information seeking
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Connect with new people and old friends
Some Rebellion & Progress?
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Second Lives Online and Social Gaming will never be enough... Or will it?
“Escape to IMVU”
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but you can now stay in touch with people
To “Reconnect us”
The train is running late....
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But we are social animals
• Emotions are contagious
• Eye contact releases dopamine
• Laughing in groups releases enough endorphins to allow us to withstand more pain
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Yes!
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Compliance
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Social Validation
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Normative Influence
you are more likely to conform within a group of strangers than you are with friends.
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Joint Attention
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Dunbar’s Number (s)
http://www.youtube.com/watch?v=i98XpBFWPrI
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Superior Colliculus – Midbrain Tectum
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Laughter
HUGE endorphin release
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Pub = endorphin ritual
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Asking for a lighter.Asking a stranger for help
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CrowdScanner
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Joint Attention
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Result: Social encounter
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www.crowdscanner.com